Pubcon: Link building

Real World, Low Risk, High Reward Link Building Strategies Dixon Jones

Receptional
We are getting old
We joined some clubs
We’ve got badges
We’ve got bigger mouths than most
We’re Internet marketing consultants with a good track record
Majestic SEO
Second largest map of links on the web after Google
1.1 TRILLION URLS indexed
Can analyze back-links by:
Anchor
Strength
Domain or URL
Link Type
Date found
Much more

No theory. Just Actionable ideas
Link reclamation
Targeting link intersects
A cool trick in a recession
Social Media and organic trick
The short URL dilemma
Free link

Link Reclamation
Coolest new trick in the book

Step 1: Find all URLs with links (Links to your site)

Step 2: Export as CSV

Step 3: Check Header Response

The result: Free link jucie 86 potential URLS (More links)

Targeting Link Intersects
Three Tools:
MajesticSEO & Excel
Linkscape
HubFinder

A Great Recession Beater
As the credit crunch bites… check out back-links to companies going bust. Offer to fix people’s broken back-links with your product
US: http://pacer.psc.uscourts.gov/index.html
UK: Every bankruptcy is listed in Gazettes

Social Media Links
“ Twitter… some people can’t see the point, some think it’s the next big thing. We at Econsultancy started taking serious notice when we realised it was the 4th largest referrer of traffic to our site. ” (13 th Feb)

Who says Social Media links don’t count towards SEO?

The Short URL dilemma
No anchor text
No ownership
No control
Consider getting your own script

Lastly a Free Link
I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address
(ONE follow up email only. I promise)

Thank You
Dixon Jones
I’m not hard to find…
Receptional.com/newsroom
Dixonjones.com/rss
Twitter.com/receptional
Facebook & LinkedIn as “Dixon Jones”
Webmasterworld as “Receptional”

Pubcon: Link building

by Dixon Jones on Nov 14, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 42

Statistics

Pubcon: Link building — Presentation Transcript