0
Who would YOU Trust?
Mastering Majestic
@Dixon_Jones
@MajesticSEO
Thanks to our Partners
•
•
•
•
•
•
•
•

AnalyticsSEO
BrightEdge
Covario
Linkdex
Market Samurai
SEOLytics
123Analyzer.jp
Wo...
We’ll Master
• What Flow Metrics REALLY tell us
• What’s new
• An advanced work flow for using Majestic
– A BIG Announceme...
This presentation is NOT
about Privacy
EU & Cookie Law
ISPs & GCHQ
Google & NSA
Facebook & the CIA
Chinese Hackers
Banks a...
The Problem
The Problem
The Problem
Advertisers are being
asked to trust the network
Does that make us smile or Scream?
And it is not just Networks
you need to trust
It is also people
And it is not just People
you need to trust
It is also Technologies
Trust is not always clear
Can we SCALE Measuring Trust?

The User

The
Context

The
Influence
What’s in a Link?
What’s in a Link?
Explaining Flow Metrics
Explaining Flow Metrics
Add another layer of Trust
The Difference Between Trust Flow
and Citation Flow
Compare Digital Assets
People / Apps / Pages All = URLs
NEW STUFF!
New: Big Crawl Improvements
•
•
•
•

Now MUCH bigger
Fixed Trailing Slash issue
Better http/https logic
More intelligent C...
New: Big Crawl Improvements
New: wildcards
New: Wildcards
New: On the Subject of Twitter
• Some sites like Twitter are just TOO LARGE to
get within your account.
• But we did some ...
A slide summarizing Work Flow
• Start with Browser Plugin
• Pitch:
• History Checker
• Summary Page (scroll down)
• Set up...
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link
Prospecting
Review &
Reporting
• Chrome and Firefox Plugin
A Workflow for using
Majestic SEO to the max
* Spotting Opportunity
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link
Prospecting
Review &
Reporting
Backlink History Checker
A Workflow for using
Majestic SEO to the max
The Pitch Phase
Or looking at a new market
A Workflow for using
Majestic SEO to the max
The Pitch Phase
Or looking at a new market

Summary Info has more then
what’s...
A Workflow for using
Majestic SEO to the max
The Pitch Phase
Or looking at a new market

Set up Tracking Reports right
out...
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link
Prospecting
Review &
Reporting
A Workflow for using
Majestic SEO to the max
The Audit Phase

Page Tab:
Crawl data
Authority Pages

Page Tab has more than...
A Workflow for using
Majestic SEO to the max
The Audit Phase

Anchor Text:
Find anomalies
Instant Drill down

Anchor Text:...
Link Profile Chart
A Workflow for using
Majestic SEO to the max
The Audit Phase
Clique Hunter
A Workflow for using
Majestic SEO to the max
Bucket Lists
A Workflow for using
Majestic SEO to the max
Third Party Excel Plugins
A Workflow for using
Majestic SEO to the max
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link
Prospecting
Review &
Reporting
Penguin: URL Submitter
A Workflow for using
Majestic SEO to the max
Penguin Investigations
Advanced Report Filtering
A Workflow for using
Majestic SEO to the max
Reverse Clique Hunter
A Workflow for using
Majestic SEO to the max
Third Party Penguin Plugins
A Workflow for using
Majestic SEO to the max
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link
Prospecting
Review &
Reporting
Prospecting Phase
A Workflow for using
Majestic SEO to the max

NEW – BIG –
ANNOUNCEMENT!
Prospecting Phase
A Workflow for using
Majestic SEO to the max

SEARCH EXPLORER IS IN
ALPHA
USE MAJESTIC TO SEARCH
KEYWORD...
A Workflow for using
Majestic SEO to the max

Why Use
Majestic Search Explorer?
•
•
•
•
•
•

Contextualized Trust Flow
Mor...
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link
Prospecting
Review &
Reporting
New & Lost Links
A Workflow for using
Majestic SEO to the max
Ongoing Maintenance
Tracking Reports & Folders
A Workflow for using
Majestic SEO to the max
Ongoing Maintenance
What’s in a Link?
Who would YOU Trust?
Mastering Majestic
@Dixon_Jones
@MajesticSEO
Mastering Majestic in 60 Minutes
Mastering Majestic in 60 Minutes
Mastering Majestic in 60 Minutes
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Mastering Majestic in 60 Minutes

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There is SO MUCH in Majestic SEO that it is pretty hard even for an experienced SEO to take it all in and get to grips with it. So this presentation is essential training for anyone looking to connect the dots with Majestic SEO's vast toolset and create a workflow for prospecting, auditing, troubleshooting, developing and lastly monitoring link profiles.

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  • Google ExtensionsFirefox ExtensionsDownload sitesiTunes and Android apps.These all have adverts and threats. As an advertiser do you want to advertise in an app that people know to be stealing from you?As a company do you have any way to work out which extensions may or may not harm your employee computers?
  • So an advert – like a search result – depends on the interaction between the User, the content and the importance of the page. And the importance of the page itself is in a large part affected by the writer of the piece.If you have adverts running on millions of pages, you do not have time to check each one.If you want to find the influential people in your industry, you do not have time to buy each one a drink.Can’t big data help us out here and to the heavy lifting for us?
  • A link contains more than a connection for Google to interpret.A link contains:Meaning, Context, Passion, Reach, history, Influence, content, relevance, power, timeliness, Intent
  • A link contains more than a connection for Google to interpret.A link contains:Meaning, Context, Passion, Reach, history, Influence, content, relevance, power, timeliness, Intent
  • Transcript of "Mastering Majestic in 60 Minutes"

    1. 1. Who would YOU Trust? Mastering Majestic @Dixon_Jones @MajesticSEO
    2. 2. Thanks to our Partners • • • • • • • • AnalyticsSEO BrightEdge Covario Linkdex Market Samurai SEOLytics 123Analyzer.jp Wordtracker • • • • Raven Tools SEOClarity RioSEO CognitiveSEO • And others that we can’t mention but love
    3. 3. We’ll Master • What Flow Metrics REALLY tell us • What’s new • An advanced work flow for using Majestic – A BIG Announcement • Advanced tips and tricks Q&A
    4. 4. This presentation is NOT about Privacy EU & Cookie Law ISPs & GCHQ Google & NSA Facebook & the CIA Chinese Hackers Banks and Savings Everyone & Prism PRISM reopened a shallow wound for Marketers
    5. 5. The Problem
    6. 6. The Problem
    7. 7. The Problem
    8. 8. Advertisers are being asked to trust the network Does that make us smile or Scream?
    9. 9. And it is not just Networks you need to trust It is also people
    10. 10. And it is not just People you need to trust It is also Technologies
    11. 11. Trust is not always clear
    12. 12. Can we SCALE Measuring Trust? The User The Context The Influence
    13. 13. What’s in a Link?
    14. 14. What’s in a Link?
    15. 15. Explaining Flow Metrics
    16. 16. Explaining Flow Metrics
    17. 17. Add another layer of Trust
    18. 18. The Difference Between Trust Flow and Citation Flow
    19. 19. Compare Digital Assets
    20. 20. People / Apps / Pages All = URLs
    21. 21. NEW STUFF!
    22. 22. New: Big Crawl Improvements • • • • Now MUCH bigger Fixed Trailing Slash issue Better http/https logic More intelligent Crawl
    23. 23. New: Big Crawl Improvements
    24. 24. New: wildcards
    25. 25. New: Wildcards
    26. 26. New: On the Subject of Twitter • Some sites like Twitter are just TOO LARGE to get within your account. • But we did some research for a Forbes article: http://blog.majesticseo.com/forbes
    27. 27. A slide summarizing Work Flow • Start with Browser Plugin • Pitch: • History Checker • Summary Page (scroll down) • Set up Tracking Reports! • Audit: • Page Tab + Screaming Frog • Anchor Text • Link Profile Chart • Clique Hunter • Bucket lists • Third party Excel Plugins • Penguin Filtering • Uploading other data • Advanced filtering • Reverse Clique hunter for disavow candidates • Third Party Tools • Link Prospecting • Search Explorer! • Ongoing maintenance • New and Lost Backlinks • Tracking Reports
    28. 28. An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
    29. 29. • Chrome and Firefox Plugin A Workflow for using Majestic SEO to the max * Spotting Opportunity
    30. 30. An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
    31. 31. Backlink History Checker A Workflow for using Majestic SEO to the max The Pitch Phase Or looking at a new market
    32. 32. A Workflow for using Majestic SEO to the max The Pitch Phase Or looking at a new market Summary Info has more then what’s above the fold!
    33. 33. A Workflow for using Majestic SEO to the max The Pitch Phase Or looking at a new market Set up Tracking Reports right out of the gate
    34. 34. An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
    35. 35. A Workflow for using Majestic SEO to the max The Audit Phase Page Tab: Crawl data Authority Pages Page Tab has more than a list of URLs on the site
    36. 36. A Workflow for using Majestic SEO to the max The Audit Phase Anchor Text: Find anomalies Instant Drill down Anchor Text: Spot those negative keyword links
    37. 37. Link Profile Chart A Workflow for using Majestic SEO to the max The Audit Phase
    38. 38. Clique Hunter A Workflow for using Majestic SEO to the max
    39. 39. Bucket Lists A Workflow for using Majestic SEO to the max
    40. 40. Third Party Excel Plugins A Workflow for using Majestic SEO to the max
    41. 41. An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
    42. 42. Penguin: URL Submitter A Workflow for using Majestic SEO to the max Penguin Investigations
    43. 43. Advanced Report Filtering A Workflow for using Majestic SEO to the max
    44. 44. Reverse Clique Hunter A Workflow for using Majestic SEO to the max
    45. 45. Third Party Penguin Plugins A Workflow for using Majestic SEO to the max
    46. 46. An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
    47. 47. Prospecting Phase A Workflow for using Majestic SEO to the max NEW – BIG – ANNOUNCEMENT!
    48. 48. Prospecting Phase A Workflow for using Majestic SEO to the max SEARCH EXPLORER IS IN ALPHA USE MAJESTIC TO SEARCH KEYWORDS AND SEE MOST INFLUENTIAL URLS!
    49. 49. A Workflow for using Majestic SEO to the max Why Use Majestic Search Explorer? • • • • • • Contextualized Trust Flow More than 1000 results Available via API No Personalization Predict Trending Sites Instant data
    50. 50. An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
    51. 51. New & Lost Links A Workflow for using Majestic SEO to the max Ongoing Maintenance
    52. 52. Tracking Reports & Folders A Workflow for using Majestic SEO to the max Ongoing Maintenance
    53. 53. What’s in a Link?
    54. 54. Who would YOU Trust? Mastering Majestic @Dixon_Jones @MajesticSEO
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