Linking Basics Ses London2010

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Dixon Jones, of MajesticSEO and Receptional Internet Marketing covers off some of the fundamentals needed for understanding link development on your website.

Dixon Jones, of MajesticSEO and Receptional Internet Marketing covers off some of the fundamentals needed for understanding link development on your website.

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    No notes for slide
  • Compare backlinks history graph. Note domains vs links charts. Note the peaks and troughs…. Suggestive of paid link campaigns or significant link building efforts.
  • More and more links, but from a decreasing number of new domains. This is significant for all four sites – demonstrates the need to reach out to new audiences.

Transcript

  • 1. The Basics of Link Building Dixon Jones
  • 2.
    • Receptional
    • We are getting old
    • We joined some clubs
    • We’ve got badges
    • We’ve got bigger mouths than most
    • We’re Internet marketing consultants with a good track record
    • Majestic SEO
    • Second largest map of links on the web after Google
    • 1.5 TRILLION URLS indexed
    • Can analyze back-links by:
      • Anchor
      • Strength
      • Domain or URL
      • Link Type
      • Date found
      • Much more
  • 3. In case I’m on first
    • Link Building for Traffic vs Link building for SEO
    • Both are important – we are in an integrated society now. But knowing what links count for SEO will save you from egg on face syndrome
  • 4. Who says Social Media links don’t count towards SEO?
  • 5. The Short URL dilemma
    • No anchor text
    • No ownership
    • No control
      • Consider getting your own script
  • 6.
  • 7. The “true” SEO link
    • Is in text on a page, with a relevant anchor text keyword
    • Is on a page which, itself, has good links into it
    • Are not “nofollowed”
    • Does not go through a redirection (Maybe a 301 is OK… but not always)
    • Is cached by Google
  • 8. Comparing Backlinks
  • 9. Comparing Backlinks
  • 10. Filtering Backlinks
    • Most people fall down at this point
    • Building your own script would be great – or hiring a consultant or using cool tools. (Raventools; SearchDNA; SEOMoz Google Cache)
  • 11. Understanding a site’s links
  • 12. Understanding a site’s links
  • 13. Targeting Link Intersects
    • Three Tools:
      • MajesticSEO & Excel
      • Linkscape
      • HubFinder
  • 14.
  • 15.
  • 16. Lastly a Free Link
    • I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address
    • (ONE follow up email only. I promise)
  • 17. Thank You
    • Dixon Jones
    • I’m not hard to find…
    • Receptional.com/newsroom
    • Dixonjones.com/rss
    • Blog.majestixseo.com
    • Twitter.com/Dixon_Jones
    • Facebook & LinkedIn as “Dixon Jones”
    • Webmasterworld as “Receptional”