Linking Basics Ses London2010

The Basics of Link Building Dixon Jones

Receptional
We are getting old
We joined some clubs
We’ve got badges
We’ve got bigger mouths than most
We’re Internet marketing consultants with a good track record
Majestic SEO
Second largest map of links on the web after Google
1.5 TRILLION URLS indexed
Can analyze back-links by:
Anchor
Strength
Domain or URL
Link Type
Date found
Much more

In case I’m on first
Link Building for Traffic vs Link building for SEO
Both are important – we are in an integrated society now. But knowing what links count for SEO will save you from egg on face syndrome

Who says Social Media links don’t count towards SEO?

The Short URL dilemma
No anchor text
No ownership
No control
Consider getting your own script

The “true” SEO link
Is in text on a page, with a relevant anchor text keyword
Is on a page which, itself, has good links into it
Are not “nofollowed”
Does not go through a redirection (Maybe a 301 is OK… but not always)
Is cached by Google

Comparing Backlinks

Filtering Backlinks
Most people fall down at this point
Building your own script would be great – or hiring a consultant or using cool tools. (Raventools; SearchDNA; SEOMoz Google Cache)

Understanding a site’s links

Targeting Link Intersects
Three Tools:
MajesticSEO & Excel
Linkscape
HubFinder

Lastly a Free Link
I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address
(ONE follow up email only. I promise)

Thank You
Dixon Jones
I’m not hard to find…
Receptional.com/newsroom
Dixonjones.com/rss
Blog.majestixseo.com
Twitter.com/Dixon_Jones
Facebook & LinkedIn as “Dixon Jones”
Webmasterworld as “Receptional”

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Linking Basics Ses London2010

by Dixon Jones on Feb 19, 2010

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Linking Basics Ses London2010 — Presentation Transcript