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Beyond Linkbait Dixon Jones
<ul><li>Receptional </li></ul><ul><li>We are getting old </li></ul><ul><li>We joined some clubs </li></ul><ul><li>We’ve go...
No theory. Just Actionable Ideas <ul><li>Link reclamation </li></ul><ul><li>A Press Release Case Study </li></ul><ul><li>A...
Link Reclamation <ul><li>Coolest new trick in the book </li></ul>
 
Step 1: Find all URLs with links (Links to your site)
Step 2: Export as CSV
Step 3: Check Header Response
The result: Free link juice 86 urls not generating link juice
A Case Study of PrWeb UK <ul><li>Conducted last Tuesday (Don’t say I’m not up to date) </li></ul><ul><li>Total cost: £110 ...
 
 
PRWeb (UK) Case Study
 
PRWeb after day 1
The final Test:  Can I get to  page 1? (Anecdotal, not conclusive if I get to page 1)
Lastly a Free Link <ul><li>I’ll do a blog post about this presentation and link to any attendee giving me their card as lo...
Thank You <ul><li>Dixon Jones </li></ul><ul><li>I’m not hard to find… </li></ul><ul><li>Receptional.com/newsroom </li></ul...
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Linking A4 U 2009

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Link Reclamation and beyond Linkbait presentation at a4U expo

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  • This actually had to check 1294 urls, so we have a program which took several minutes to run... But you can use Live HTTP headers for firefox. There are others, but most do not record whether there is more than one redirection hop. Maybe Aaron will do one in his free time?
  • By 2 PM...
  • Transcript of "Linking A4 U 2009"

    1. 1. Beyond Linkbait Dixon Jones
    2. 2. <ul><li>Receptional </li></ul><ul><li>We are getting old </li></ul><ul><li>We joined some clubs </li></ul><ul><li>We’ve got badges </li></ul><ul><li>We’ve got bigger mouths than most </li></ul><ul><li>We’re Internet marketing consultants with a good track record </li></ul><ul><li>Majestic SEO </li></ul><ul><li>Second largest map of links on the web after Google </li></ul><ul><li>890 BILLION URLS indexed </li></ul><ul><li>Can analyze back-links by: </li></ul><ul><ul><li>Anchor </li></ul></ul><ul><ul><li>Strength </li></ul></ul><ul><ul><li>Domain or URL </li></ul></ul><ul><ul><li>Link Type </li></ul></ul><ul><ul><li>Date found </li></ul></ul><ul><ul><li>Much more </li></ul></ul>
    3. 3. No theory. Just Actionable Ideas <ul><li>Link reclamation </li></ul><ul><li>A Press Release Case Study </li></ul><ul><li>A Free link </li></ul>
    4. 4. Link Reclamation <ul><li>Coolest new trick in the book </li></ul>
    5. 6. Step 1: Find all URLs with links (Links to your site)
    6. 7. Step 2: Export as CSV
    7. 8. Step 3: Check Header Response
    8. 9. The result: Free link juice 86 urls not generating link juice
    9. 10. A Case Study of PrWeb UK <ul><li>Conducted last Tuesday (Don’t say I’m not up to date) </li></ul><ul><li>Total cost: £110 plus some time </li></ul><ul><li>Decided to hype the “Link Reclamation” that I just uncovered for you </li></ul>
    10. 13. PRWeb (UK) Case Study
    11. 15. PRWeb after day 1
    12. 16. The final Test: Can I get to page 1? (Anecdotal, not conclusive if I get to page 1)
    13. 17. Lastly a Free Link <ul><li>I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address </li></ul><ul><li>(ONE follow up email only. I promise) </li></ul>
    14. 18. Thank You <ul><li>Dixon Jones </li></ul><ul><li>I’m not hard to find… </li></ul><ul><li>Receptional.com/newsroom </li></ul><ul><li>Dixonjones.com/rss </li></ul><ul><li>Twitter.com/receptional </li></ul><ul><li>Facebook & LinkedIn as “Dixon Jones” </li></ul><ul><li>Webmasterworld as “Receptional” </li></ul>
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