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Link Building. Some Secret Sauce.<br />Dixon Jones<br />
Receptional<br /><ul><li>We are getting old
We joined some clubs
We’ve got badges
We’ve got bigger mouths than most
We’re Internet marketing consultants with a good track record</li></ul>Majestic SEO<br />Second largest map of links on th...
Some theory. Mainly Just Actionable ideas<br />Link reclamation<br />My methodology for analyzing competitors<br />Targeti...
Link reclamation<br />Coolest new trick in the book<br />
Step 1: Find all URLs with links<br />(Links to your site)<br />
Step 3: Check Header Response<br />
The result: Free link juice<br />86 potential links <br />
Analyzing Competitors<br />
Targeting Link Intersects<br />Three Tools:<br />MajesticSEO & Excel<br />Linkscape<br />HubFinder<br />
Who says Social Media links don’t count towards SEO?<br />
Prioritizing tasks<br />
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Israel 2010

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  • This actually had to check 1294 urls, so we have a program which took several minutes to run... But you can use Live HTTP headers for firefox. There are others, but most do not record whether there is more than one redirection hop. Maybe Aaron will do one in his free time?
  • Transcript of "Israel 2010"

    1. 1. Link Building. Some Secret Sauce.<br />Dixon Jones<br />
    2. 2. Receptional<br /><ul><li>We are getting old
    3. 3. We joined some clubs
    4. 4. We’ve got badges
    5. 5. We’ve got bigger mouths than most
    6. 6. We’re Internet marketing consultants with a good track record</li></ul>Majestic SEO<br />Second largest map of links on the web after Google<br />890 BILLION URLS indexed<br />Can analyze back-links by:<br />Anchor<br />Strength<br />Domain or URL<br />Link Type<br />Date found<br />Much more<br />
    7. 7. Some theory. Mainly Just Actionable ideas<br />Link reclamation<br />My methodology for analyzing competitors<br />Targeting link intersects<br />Social Media links<br />Prioritizing tasks<br />The short URL dilemma<br />Free link<br />
    8. 8. Link reclamation<br />Coolest new trick in the book<br />
    9. 9. Step 1: Find all URLs with links<br />(Links to your site)<br />
    10. 10. Step 3: Check Header Response<br />
    11. 11. The result: Free link juice<br />86 potential links <br />
    12. 12. Analyzing Competitors<br />
    13. 13. Targeting Link Intersects<br />Three Tools:<br />MajesticSEO & Excel<br />Linkscape<br />HubFinder<br />
    14. 14.
    15. 15.
    16. 16. Who says Social Media links don’t count towards SEO?<br />
    17. 17. Prioritizing tasks<br />
    18. 18. The Short URL dilemma<br />No anchor text<br />No ownership<br />No control<br />Consider getting your own script<br />
    19. 19.
    20. 20. Lastly a Free Link<br />I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address<br />(ONE follow up email only. I promise)<br />
    21. 21. Dixon Jones<br />I’m not hard to find…<br />Receptional.com/newsroom<br />Dixonjones.com/rss<br />Twitter.com/Dixon_Jones<br />Facebook & LinkedIn as “Dixon Jones”<br />Webmasterworld as “Receptional”<br />Thank You<br />
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