Hardcore SEOTools
 Twitter: @MajesticSEO
 Twitter: @Dixon_Jones
 www.majesticseo.com
Hardcore SEOTools
 There are a LOT ofTools
 What differentiates average from
Hardcore?
Maslow’s Hierarchy ofTools
MetaTools
Big DataTools
Site Scrapers
The Problem Scraping (Google)
 Breaks Google’s terms of
Service
 ShortTerm
 Non-proprietary Information
 Ultimately th...
The Best Site Scrapers
 Screaming Frog
 Power Mapper
 NewTool from Raven
PowerMapper
PowerMapper
PowerMapper
Site Auditor (Raven)
 Automatically Schedule Crawls
http://cloud.raven.im/image/0B1m2o3N3R1I
 Tracks changes over time h...
The Problem with Big DataTools
Big DataTools Distorts the Math
Knowing traffic to EVERY site puts
your own site’s traffic into context
Knowing the Link...
Big Data SolutionsLinks
• Majestic
• Ahrefs
• OSE Content
• Blekko
• Bing
WMT
• Google
WMT
Tracking
• Alexa
• Compete
• Se...
Link Analysis
Traffic Analysis
The Problem with MetaTools
MetaToolsYou May Like
One tool to look at closer
Identifying contacts & writers through “Social Circles”
Another tool to look at closer
Links to top publishers – generated from existing affiliate program
Another tool to look at closer
Maslow’s Hierarchy ofTools
MetaTools
Big DataTools
Site Scrapers
Thanks
 Twitter: @Dixon_Jones
 CorporateTwitter: @Majesticseo
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Hardcore Seo Tools

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Here are some of the SE tools I love and admire.

Published in: Internet, Technology, Design
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  • When I was asked to talk on this topic, I asked myself “what makes a tool Hardcore”?
    To my mind, a hardcore tool is one which is hard to copy/ One that needs huge infrastructure to build or run or something with immense mathematical insight – or both.
  • Hardcore Seo Tools

    1. 1. Hardcore SEOTools  Twitter: @MajesticSEO  Twitter: @Dixon_Jones  www.majesticseo.com
    2. 2. Hardcore SEOTools  There are a LOT ofTools  What differentiates average from Hardcore?
    3. 3. Maslow’s Hierarchy ofTools MetaTools Big DataTools Site Scrapers
    4. 4. The Problem Scraping (Google)  Breaks Google’s terms of Service  ShortTerm  Non-proprietary Information  Ultimately the Business model may be forfeit
    5. 5. The Best Site Scrapers  Screaming Frog  Power Mapper  NewTool from Raven
    6. 6. PowerMapper
    7. 7. PowerMapper
    8. 8. PowerMapper
    9. 9. Site Auditor (Raven)  Automatically Schedule Crawls http://cloud.raven.im/image/0B1m2o3N3R1I  Tracks changes over time http://cloud.raven.im/image/3M1w32383K2n  Checks for Schema.org microdata and identifies the type http://cloud.raven.im/image/021v3q2T0A3i  Checks page speed http://cloud.raven.im/image/0W150L2W0r2q  Checks for malware http://cloud.raven.im/image/1v3o190K0a14  Summary report and detailed views are all reportable to PDF with agency's logo http://cloud.raven.im/2O0l3o090m2m
    10. 10. The Problem with Big DataTools
    11. 11. Big DataTools Distorts the Math Knowing traffic to EVERY site puts your own site’s traffic into context Knowing the Link Graph of every site reveals weaknesses in your own relationships Seeing the whole web not just your own sites helps you see the wood for the trees.
    12. 12. Big Data SolutionsLinks • Majestic • Ahrefs • OSE Content • Blekko • Bing WMT • Google WMT Tracking • Alexa • Compete • SemRush
    13. 13. Link Analysis
    14. 14. Traffic Analysis
    15. 15. The Problem with MetaTools
    16. 16. MetaToolsYou May Like
    17. 17. One tool to look at closer
    18. 18. Identifying contacts & writers through “Social Circles” Another tool to look at closer
    19. 19. Links to top publishers – generated from existing affiliate program Another tool to look at closer
    20. 20. Maslow’s Hierarchy ofTools MetaTools Big DataTools Site Scrapers
    21. 21. Thanks  Twitter: @Dixon_Jones  CorporateTwitter: @Majesticseo

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