Alternative search 2014

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A few ideas for Business Intelligence using search engines which are NO

A few ideas for Business Intelligence using search engines which are NO

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  • 1. Making Money from Alternative Search @Dixon_Jones Correlation is NOT Causation
  • 2. Reading my Slides Easily The most notable thing or Link
  • 3. We “Rank” for SEO (Mar 2014)
  • 4. What we’ll cover… Used to get into your head. Now into your life, your habits, your world Tips in this presentation: • WolframAlpha & Siri • Linkedin • Twitter • Majestic SEO • SEMRush • Wikipedia PLUS how these engines can help on Google
  • 5. Google dominates our world. But only because we let it. 90% of Search <> 90% of traffic <> 90% of mind share <> 90% of your Brand (I hope!?) Ignore this and Google has already beaten you. Why be at this Session? Don’t over indulge. Site (World Ranking) Rank Sub Nets Ref IPs Traffic (Alexa Million/ day) Google.com 1 329K 1254 1254 Facebook.com 2 317K 2136K 324 Youtube.com 3 291K 1728K 510 Twitter.com 4 280K 1768K 110 Wikipedia.org 7 218K 995K 210 Yahoo.com 9 188K 714k 271 TOTALS 1294K 7341 1425
  • 6. Engine Size by Referring IP Count Used to get into your head. Now into your life, your habits, your world
  • 7. Signals that lead to Authority Google needs other sources to rank you now. Authorship Google+ Links {Association} {Brand ™ } The fork in the road for Google and SEOs
  • 8. Why Links are still such a factor What’s in a link? Clustered data and…
  • 9. Twitter is a Big Data source! Don’t over indulge. Don’t over indulge. Use it for: Traffic (of Course) Also for customer intelligence Also competitor intelligence There are some very cool tricks onTwitter, Including tips for improving visibility on Google.
  • 10. How to win on Twitter Have a person feed the beast
  • 11. Twitter Search Tips Don’t over indulge. Don’t over indulge.
  • 12. Timing and Traction Twitter Cards I use Sendible (Hootsuite, SocialOomph) to monitor and automate: Blog tweeting out of hours Tracking mentions and engaging efficiently (or assigning) Tracking the competition threads and stories and engaging at times Link to your profile!You need to for it to rank in Google
  • 13. Twitter Super SEO Tip Twitter Cards • Twittercards • Dynamic Data • @Replies • Associations • Links &Tracking • Don’t overdo it!
  • 14. Twitter Super SEO Tip Twitter Cards
  • 15. When you set up an ad campaign on Twitter… you get analytics. If you cannot see the money in them there hills, you are not looking hard enough… • I can see the effect of “organic” strategies • I have used Location Insight to engage ambassadors • Used it to work out who to mention in my Tweets Why ads on Twitter = Money
  • 16. This slide comes with a health warning: You can change Wikipedia yourself You can build your own company page but: Be Neutral Be Verifiable Get into the community first. I didn’t. It sucked Wikipedia has its own search results. Adventurous SEOs might go there Seeing Wikipedia through Google results is an opportunity WikiPedia/SEMRush Couplet Use SEMRush if you want volume… Wikipedia Optimisation
  • 17. SEM Rush More than a PPC Tool…
  • 18. SEM Rush More than a PPC Tool…
  • 19. Great for HummingBirds In September Google changed the back end to go deeper intoa query
  • 20. Great for HummingBirds This is why you need to go Deeper.Also why “rankings” are decreasing in use
  • 21. Majestic is a Search Engine! We have been looking hard at these in 2013 Search Explorer Engine based on Link Data only Better for analysis than search Cool advanced search
  • 22. Live Ranking Factors We have been looking hard at these in 2013
  • 23. http://twitter.com/Dixon_Jones/ Be wary of this on Twitter!
  • 24. LADY GAGA BARACK OBAMA Audience participation:Who is more influential onTwitter?
  • 25. Find a best Tweet The most notable thing said by Obama onTwitter
  • 26. Wolfram Alpha Don’t over indulge. Siri is usingWolfram Alpha for 25% of its searches. So indexing byWolframAlpha is not a guarantee But it is a chance!
  • 27. Get into Siri! Don’t over indulge.
  • 28. Get into Siri! Don’t over indulge. Getting intoW.A. One off data stream Regularly updated stream Ideally structured data Not a traffic generator
  • 29. Get into Siri! Don’t over indulge.
  • 30. Get into Siri! Don’t over indulge. Siri is usingWolfram Alpha for 25% of its searches. So indexing byWolframAlpha is not a guarantee But it is a chance!
  • 31. Linkedin tips: Export All Don’t over indulge.
  • 32. Linkedin tips: Search And Grab Don’t over indulge.
  • 33. Takeaways We have been looking hard at these in 2013 • 90% of Search <> 90% of Mindshare • Google uses connections to findAuthority • UseTwitter Cards • GetTwitterAnalytics • Google over indulged on… {Wikipedia} • If you have a data source,Apply toWolframAlpha • Take from Linkedin more than you give to it
  • 34. @Dixon_Jones Thank You If you want a copy of this presentation, or a trial of Majestic, please give me your card. Making Money from Alternative Search