Advanced Link Analysis


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A slideshow highlighting some of the more advanced ways in which you can use MajesticSEO.

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  • This actually had to check 1294 urls, so we have a program which took several minutes to run... But you can use Live HTTP headers for firefox. There are others, but most do not record whether there is more than one redirection hop. Maybe Aaron will do one in his free time?
  • Advanced Link Analysis

    1. 1. Advanced Link Analysis Using MajesticSEO Dixon Jones
    2. 2. <ul><li>Receptional </li></ul><ul><li>We are getting old </li></ul><ul><li>We joined some clubs </li></ul><ul><li>We’ve got badges </li></ul><ul><li>We’ve got bigger mouths than most </li></ul><ul><li>We’re Internet marketing consultants with a good track record </li></ul><ul><li>Majestic SEO </li></ul><ul><li>Second largest map of links on the web after Google </li></ul><ul><li>1.1 TRILLION URLS indexed </li></ul><ul><li>Can analyze back-links by: </li></ul><ul><ul><li>Anchor </li></ul></ul><ul><ul><li>Strength </li></ul></ul><ul><ul><li>Domain or URL </li></ul></ul><ul><ul><li>Link Type </li></ul></ul><ul><ul><li>Date found </li></ul></ul><ul><ul><li>Much more </li></ul></ul>
    3. 3. No theory. Just Actionable ideas <ul><li>Comparing Back Link History </li></ul><ul><li>Organizing Your Data </li></ul><ul><li>Getting Stronger Data </li></ul><ul><li>Link reclamation </li></ul><ul><li>Link Quality </li></ul><ul><li>Bad Neighbourhoods </li></ul><ul><li>Targeting Link Intersects </li></ul>
    4. 5. /comparedomainbacklinkhistory.php
    5. 6. Use Referring Domains, Cumulative View
    6. 7. Use Folders
    7. 8. Use Folders
    8. 9. Filtering
    9. 10. Options <ul><li>Keep Consistency </li></ul><ul><li>Analyse domains or deep urls </li></ul><ul><li>Pay attention to flags </li></ul><ul><li>Can filter by almost everything except ACRank here. </li></ul><ul><li>(Can filter ACRank at the report stage) </li></ul>
    10. 11. Link reclamation <ul><li>Coolest trick in the book </li></ul>
    11. 12. Step 1: Find all URLs with links (Links to your site)
    12. 13. Step 2: Export as CSV
    13. 14. Step 3: Check Header Response
    14. 15. The result: Free link jucie 86 potential URLS (More links)
    15. 16. Targeting Link Intersects <ul><li>Tools: MajesticSEO & Excel </li></ul><ul><ul><li>Filter out deletes / redirects / mentions etc </li></ul></ul><ul><ul><li>Do download all referring domains report for each competitor </li></ul></ul><ul><ul><li>Use one worksheet per competitor </li></ul></ul><ul><ul><li>Take out Bad link neighbourhood matches </li></ul></ul><ul><ul><li>Use lots of cut and paste or build a Visual Basic command to find duplicate link domains </li></ul></ul>
    16. 17. Comparing Link Quality
    17. 18. API <ul><li>The API is simple to use – an HTTP request with a handful of parameters </li></ul><ul><ul><li>Allows you to build applications based on our data. </li></ul></ul>
    18. 19. Bad Neighbourhood Checker
    19. 20. Lastly a Free Link <ul><li>I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address </li></ul><ul><li>(ONE follow up email only. I promise) </li></ul>
    20. 21. Thank You <ul><li>Dixon Jones </li></ul><ul><li>I’m not hard to find… </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Facebook & LinkedIn as “Dixon Jones” </li></ul><ul><li>Webmasterworld as “Receptional” </li></ul>
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