1. SEM COMPETITIVE RESEARCH SOFTWARE

2. We are... Rebel Rouse’s Lurker Hungarian full service communication agency Mostly with online focus From 2010 member of WPP (MindShare Hungary) Zita Pavláth client servicedirector Eszter Vándor innovative mediadirector Tamás Gerhát SEO and UX consultant

3. To be on the lurk Collection of data: Monitoring search marketing advertisements with data collection on an hourly basis and next day updates Data service: Quantitative value name and number of advertisers number of creatives impression share advertising positions advertising keywords list price spending (beta) (data evaluated with a specific algorithm) Quantitative value creative concepts advertising strategy Rebel Rouse’s Lurker

4. Reporting

5. Lurker Features Rebel Rouse’s Lurker Identify Competitors AdWords Ad Overview Competitor comparsion Trend analysis Ad History Data Competitors’ SEM strategy

6. What else? Rebel Rouse’s Lurker Customised keyword groups Flexibile monitoring periods Updated database on daily basis SEM advertising strategies Competitors, keywords, brands, ranking list SEM spending in list prices (beta) SEO module

7. Number of advertising domains Rebel Rouse’s Lurker

8. LG Avg. position Rebel Rouse’s Lurker LG Strengths by IS Numberreverse order!s are in

9. Top 10 advertisers ranked by IS – England, refrigerator Rebel Rouse’s Lurker

10. Top 5 advertisers ranked by avg. pos – France, refrigerator Rebel Rouse’s Lurker

11. Sample ad copies of Whirpool – Canada, refrigerator (total: 45) Rebel Rouse’s Lurker

12. What makes Lurker unique?

13. SEM competitor softwares Rebel Rouse’s Lurker Many different softwares can be found some has following disadvantages: Developed mostly for US market Language and character barriers Data collected from limited version of Google Fixed report views Limited keyword database Unclear system upgrade possibilities Rare data updates Lurker handles all issues above and provides extra features!

14. Google site links Rebel Rouse’s Lurker SITE LINKS

15. Ads on ‘left’ side(high quality) Rebel Rouse’s Lurker

16. UTF8 - Kanji letters Rebel Rouse’s Lurker

17. UTF8 - Accentuated letters Rebel Rouse’s Lurker

18. UTF8 - Cyrill Rebel Rouse’s Lurker

19. Data collection from any Google domains Rebel Rouse’s Lurker ...Lurker collected from google.com.hk

20. Unlimited keyword number Rebel Rouse’s Lurker One of our competitor...

21. Software

22. Status Rebel Rouse’s Lurker Present: Data collection Raw data in excel sheet Interface only for administrator Future: Online front end for clients Report center and graph drawer Design

23. Campaign administration Rebel Rouse’s Lurker Details of keywords

24. Campaigns and keywords Rebel Rouse’s Lurker

25. Data report - time Rebel Rouse’s Lurker

26. Data report - campaign Rebel Rouse’s Lurker

27. Competitors Rebel Rouse’s Lurker Details of ad copies

28. Ad copies Description URL Headline Rebel Rouse’s Lurker

29. Keyword view Rebel Rouse’s Lurker Keywords Advertiser for selected keyword

30. Ad copy for one keyword Rebel Rouse’s Lurker position premium percentage

31. SEO monitoring module Monitors client’s organic ranking Identifies competitors (to support PPC strategy) Temporary checks domains - existing or not and in which position Only URLs (no title or description) Measurement launched manually Positions from 1st to 30th place can be investigated The analyzingprocess is made by human (it is not automatized!) Rebel Rouse’s Lurker