How to Use Google Plus to Generate Massive Online Exposure

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As entrepreneurs and business owners, the key to online success is in knowing how to make the most of time spent online. That’s where Google Plus comes in. …

As entrepreneurs and business owners, the key to online success is in knowing how to make the most of time spent online. That’s where Google Plus comes in.

Not just a social network, Google+ is a key component within the Google ecosystem.

With integrated tools such as Google Hangouts, Google+ becomes a powerful social and marketing tool when leveraged correctly.

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  • 1. 03 HOW TO USE GOOGLE+ TO GENERATE MASSIVE EXPOSURE
  • 2. 12 MENTAL ROADBLOCKS Did youHear that? DISCOMFORT, ANXIETY AND STRESS!
  • 3. IMAGINe... Using Google+ to Generate Massive Online Exposure 1 2 3 4 Learn how to properly optimize your profile How to compel your fans and followers to take action Gain new connections by expanding your reach Establish you as the go-to professional within your industry 05
  • 4. THE POWER OF GOOGLE+ 300 Million+ Active Users Google+ is Google Local Search Social Signals THE TIME IS NOW
  • 5. optimize YOUR Profile MAXIMIZE YOUR GOOGLE+ PROFILE POTENTIAL 14
  • 6. STEPS TO A COMPLETE PROFILE USING ALL OF THE GOOGLE+ REAL ESTATE Answer client questions Share your story Don’t forget key details Share details around the process and speak to specific needs/concerns. Tell them what you do, why you do it and why they should care. Your profile should include links, skills, testimonials, success stories, and any other “WOW” details.
  • 7. WRITE GREAT CONTENT Great content, written and shared consistently, creates meaningful relationships with your target market. 19
  • 8. Topics? Inspiration is everywhere! •  Answers to FAQ •  Video explanations of your process •  How-to’s from affinity partners, vendors and peers INCLUDE: MAKE IT EASY! KEEP A “SWIPE” FILE WITH IDEAS
  • 9. MANAGE Contacts Use Google+ Circles to keep in front of the right people on a daily basis. 22
  • 10. Pro consumer partner RECRUITS INDUSTRY PROFESSIONALS VENDORS AND AFFINITY PARTNERS BUYERS, PROSPECTS AND CURRENT CLIENT POTENTIAL RECRUITS
  • 11. Creating goOgle+ circles HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT Use Circles like you would lists on Twitter or Facebook Add people to lists as you follow them to keep things tidy Create notification circles to update certain followers Post to “Public” to allow anyone to view and comment on your content Share with a select group of people to target your specific message
  • 12. JOIN NICHE SPECIFIC COMMUNITIES Communities connect you to the right people, in the right place, at the right time. 26
  • 13. Google+ communities hyper targeted Like minded pros recruits Local vendors and businesses Buyers and sellers Find + Connect + Engage
  • 14. GET VISUAL Use images to boost engagement and awareness. 29
  • 15. CREATE VISUAL APPEAL •  Intentional •  Consistent •  Valuable Stay “On Brand”1 Always Be:2
  • 16. USE GOOGLE+ HANGOUTS GOOGLE+ HANGOUTS BRING CONVERSATIONS TO LIFE THROUGH THE POWER OF VIDEO. 33
  • 17. INTERVIEWS1 ANSWER QUESTIONS2 SHARE STORIES3 BECOME THE LOCAL EXPERT GOOGLE+ HANGOUTS CAN POSITION YOU AS THE GO-TO EXPERT WITHIN YOUR INDUSTRY. PROVIDE SOLUTIONS4
  • 18. The power of google+ “The potential for businesses and professionals is great - don’t ever forget that this is from Google after all. Your activities on Google+ influence search results. I’d rather be a search engine trying to get social [than] a social site trying to get search.” – Guy Kawasaki
  • 19. Connect with me on Social Media http://rebekahr.com/wtplus GRAB THE BOOK “WHAT THE PLUS!” TWITTER @rebekah radice GOOGLE+ +REBEKAH RADICE FACEBOOK REBEKAH.RADICE