Katrina Pritchard
and
Rebecca Whiting
Department of Organizational
Psychology
Birkbeck
University of London
Research part-...
http://ageatwork.wordpress.com
Stock images
 “cultural text[s]“ (Milestone and Meyer, 2012)
 Library pictures sold via c...
http://ageatwork.wordpress.com
(Downloaded from: http://www.thefiscaltimes.com/Articles/2011/11/11/Gen-Y-vs-
Boomers-Workp...
http://ageatwork.wordpress.com
New Image
Original Image
(See previous slide for credits)
http://ageatwork.wordpress.com
Stage 1: Collect web 2.0 data utilising automated search
tools over 150 days
Identify of us...
http://ageatwork.wordpress.com
Stage 1: our analysis
 Davison(2010): Analysis of portraits
 Physical attributes, dress, ...
http://ageatwork.wordpress.com
Downloaded from:
http://www.telegraph.co.uk/news/politics/9010770/Age-discrimination-rooted...
http://ageatwork.wordpress.com
Stage 2: photo elicitation
 “the meaning of images is not fixed, but dynamic
and open to c...
http://ageatwork.wordpress.com
What are your impressions of these photos?
 We would like to retain, display and share the...
http://ageatwork.wordpress.com
Photo response survey
 Twenty statements test (Rees and Nicholson,
1994) adapted to ask pa...
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BAM 2013 presentation 11 September 2013 (Research Methodology SIG)

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BAM 2013 presentation 11 September 2013 (Research Methodology SIG)

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BAM 2013 presentation 11 September 2013 (Research Methodology SIG)

  1. 1. Katrina Pritchard and Rebecca Whiting Department of Organizational Psychology Birkbeck University of London Research part-funded by Richard Benjamin Trust (Early Career Award 1103) and BEI School, Birkbeck Extending E-research: Engaging with the visual in web 2.0 data Our research blog: http://ageatwork.wordpress.com Our twitter: @ageatwork © 2013 Katrina Pritchard and Rebecca Whiting. All rights reserved.
  2. 2. http://ageatwork.wordpress.com Stock images  “cultural text[s]“ (Milestone and Meyer, 2012)  Library pictures sold via commercial agencies for use in print and digital media  Both production and consumption relevant within a conceptual framework of aesthetic labour:  Aesthetic labour of the models in producing the images  Aesthetic representation of different images of (un)employment is consumed
  3. 3. http://ageatwork.wordpress.com (Downloaded from: http://www.thefiscaltimes.com/Articles/2011/11/11/Gen-Y-vs- Boomers-Workplace-Conflict-Heats-Up.aspx#page1 Original download: 22/11/11; Screenshot: 6/6/12; Picture credit: iStockphoto, original image by Jacom Stephens)
  4. 4. http://ageatwork.wordpress.com New Image Original Image (See previous slide for credits)
  5. 5. http://ageatwork.wordpress.com Stage 1: Collect web 2.0 data utilising automated search tools over 150 days Identify of usable photographs within the data set (120 images) Researchers’ analysis of selected images (16 images, all stock photographs) Stage 2: Select images for Stage 2, including securing approval and rights (5 images) Photo elicitation using key images - Face to face via Focus groups (pilot completed) - Electronically via Photo Response Survey (pilot completed) Analysis of photo responses (by mode and comparison)
  6. 6. http://ageatwork.wordpress.com Stage 1: our analysis  Davison(2010): Analysis of portraits  Physical attributes, dress, physical artefacts, and interpersonal representations  Rose (2012):  subject positions, absences, contradictions, similarities/differences with other images, persuasiveness, complexities
  7. 7. http://ageatwork.wordpress.com Downloaded from: http://www.telegraph.co.uk/news/politics/9010770/Age-discrimination-rooted-in-society-Government-finds.html Original download: 22/1/12 ; screenshot: 6/6/12 Picture credit: Johnny Greig / Alamy Pose Props Modern office, Plan, desk, seating ‘pyramid’, use of hand position re involvement and authority Appearance Women similar, men dissimilar Dress Formulaic business casual, Older man wears trad’l white shirt
  8. 8. http://ageatwork.wordpress.com Stage 2: photo elicitation  “the meaning of images is not fixed, but dynamic and open to continual interpretation as part of an ongoing circuit of communication” (Bell and Davison, 2012)  Photo-elicitation originated in the 1950s, basis in psychology and anthropology  May be used in group or individual contexts, the photo becomes a ‘presence’ within the research setting  Danger of assuming this offers more ‘rounded’ or complete interaction, rather offers a different type of prompt from the more traditional verbal
  9. 9. http://ageatwork.wordpress.com What are your impressions of these photos?  We would like to retain, display and share the comments you produce today on these photos for use in our research project including future academic conferences, seminars and publications.  You have a choice as to whether to share the comments you produce:  If you do not consent to your comments being reproduced (in electronic or print form) for educational and/or non commercial purposes then please do not hand in your picture at the end of this session.  If you hand in your comments at the end of the session you are consenting to these being reproduced (in electronic or print form) for educational and/or non commercial purposes.  You may withdraw your consent subsequently by emailing the authors and quoting your participant number.  The names of those who provide comments will not be recorded or identified.  Any questions? If you later have any questions or concerns about the use of these comments please email Katrina at any time (k.pritchard@bbk.ac.uk).
  10. 10. http://ageatwork.wordpress.com Photo response survey  Twenty statements test (Rees and Nicholson, 1994) adapted to ask participants to offer 20 observations of the image.  Free format response  Prompted response; uses simplified visual analysis categorisation (appearance, dress, props and pose) plus additional space.  Rated response; rate a number pre-defined statements (taken from the focus group data)  Narrative response; participants are asked to compose a short story which reflects what they think might be happening to the characters in the image.

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