In our Marketing Planning class, our team worked on a Dove case published by Harvard Business Review about “The Campaign For Real Beauty”. We were asked to focus on how Dove can proceed after this campaign, while still matching its success. Our campaign proposed a 2-3 year plan, which focused more on “embracing your beauty” and helping women feel beautiful around the world, while still going along the theme of using real everyday women. A large portion of our project focused on the financial aspects and the viability of the market, in order to ensure the success of the campaign. Upon revision, our team has chosen to provide to you only the creative side, as the numbers that were used were only estimates for the North American market, and are therefore not a viable representation for an international campaign.