The Arc’s New Look
The Arc is driven by opportunity. The opportunity for hope, for growth, for change; the opportunity for everyone to become...
The Arc vs. ARC A History of Name Changes 1953 - 1973: National Association for Retarded  Children (NARC) 1973 - 1981: Nat...
Editor’s Note: <ul><li>This new brand announcement represents our goal for consistent communications in how the organizati...
Sometimes it’s HARD to change…
35 years vs. Six decades <ul><li>35 years: The Arc of Greater Williamsburg </li></ul><ul><li>1976 : Founded by a VISTA vol...
35 years vs. Six decades <ul><li>Six decades: The Arc </li></ul><ul><li>h ttp://www.thearc.org/page.aspx?pid=2416 </li></u...
The Arc’s Brand New Identity <ul><li>Unites all The Arcs nationwide </li></ul><ul><li>Something that’s recognizable </li><...
The Arc’s Brand New Identity <ul><li>“ Catalyst” icon (stylized A) reflects our embracing nature </li></ul><ul><li>Burst o...
Achieve with us <ul><li>The tagline communicates our promise. </li></ul><ul><li>It also communicates to the world what The...
“ Like” us on Facebook www.facebook.com/TheArcGW
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20111117 Arc's new look ppt

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In 2011 The Arc rebranded itself and The Arc of Greater Williamsburg turned 35.

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20111117 Arc's new look ppt

  1. 1. The Arc’s New Look
  2. 2. The Arc is driven by opportunity. The opportunity for hope, for growth, for change; the opportunity for everyone to become a valued, contributing member of their community. We strengthen people with disabilities, their parents and family members, and dedicated professionals by connecting them across our national network of community based chapters. Our collective voice provides the opportunity for all of us to make a difference. The Arc fosters respect and access for individuals with intellectual and developmental disabilities and their families, giving them the power to achieve a full and satisfying life. http://www.youtube.com/watch?v=fBHq0X_J4ak&feature=youtu.be
  3. 3. The Arc vs. ARC A History of Name Changes 1953 - 1973: National Association for Retarded Children (NARC) 1973 - 1981: National Association for Retarded Citizens (NARC) 1981 - 1992: Association for Retarded Citizens of the United States (ARC) 1992 - Present: The Arc of the United States  (The Arc)      
  4. 4. Editor’s Note: <ul><li>This new brand announcement represents our goal for consistent communications in how the organization is referenced. The Arc is not an acronym; always refer to us as The Arc, not The ARC and never ARC. The Arc should be considered as a title or a phrase. </li></ul><ul><li>http://www.youtube.com/watch?v=NS-aJuHirmY&feature=player_embedded </li></ul>
  5. 5. Sometimes it’s HARD to change…
  6. 6. 35 years vs. Six decades <ul><li>35 years: The Arc of Greater Williamsburg </li></ul><ul><li>1976 : Founded by a VISTA volunteer group of local parents. Called The Greater Williamsburg Association for Retarded Citizens, or Greater Williamsburg ARC </li></ul><ul><li>1977: State Funding secured for a three year Developmental Disabilities Grant which set up a Citizens Advocacy program providing mentors for local children and adults with intellectual disabilities </li></ul><ul><li>1980: Direction of programming changed to recreational programming like bowling and sporting events with The College of William and Mary </li></ul><ul><li>1987: Structure of staff changed from 1 full time and 1 part time staff person to 3 part time staff including a self advocacy advisor </li></ul><ul><li>1989-92: Parent Support Group for families with children with I/DD was formed </li></ul><ul><li>1991: Received state-wide recognition for the recreation program as well as for its quarterly newsletter </li></ul><ul><li>1992: Organizational name changed to The Arc of Greater Williamsburg </li></ul>
  7. 7. 35 years vs. Six decades <ul><li>Six decades: The Arc </li></ul><ul><li>h ttp://www.thearc.org/page.aspx?pid=2416 </li></ul><ul><li>For over 60 years, The Arc has been a family-focused, grassroots organization. </li></ul><ul><li>The Arc is the leading expert resource for the media, business and government for people with I/DD including their real abilities, their needs, and the barriers and obstacles they face in their quest to be fully included in society. </li></ul><ul><li>In 2011, voted a top nonprofit working for people with disabilities by Philanthropedia.  </li></ul><ul><li>http ://www.myphilanthropedia.org/top-nonprofits/national/people-with-disabilities </li></ul>
  8. 8. The Arc’s Brand New Identity <ul><li>Unites all The Arcs nationwide </li></ul><ul><li>Something that’s recognizable </li></ul>
  9. 9. The Arc’s Brand New Identity <ul><li>“ Catalyst” icon (stylized A) reflects our embracing nature </li></ul><ul><li>Burst of energy (top right) reflects how we support independence </li></ul><ul><li>It’s our signature </li></ul><ul><li>Represents a promise </li></ul>
  10. 10. Achieve with us <ul><li>The tagline communicates our promise. </li></ul><ul><li>It also communicates to the world what The Arc enables. </li></ul><ul><li>Please help us continue educate the community about what we do. Invite your friends and family to learn more about The Arc and The Arc of Greater Williamsburg and </li></ul><ul><li>consider becoming a member. </li></ul>
  11. 11. “ Like” us on Facebook www.facebook.com/TheArcGW
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