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Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
Your seo is your web ship captain
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Your seo is your web ship captain

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How to pick out the best SEO for your website or company.

How to pick out the best SEO for your website or company.

Published in: Business
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  • 1. Your SEO Is Your WebShip Captain Rebecca Morrow @rebecca_morrow RebeccaLynnMorrow.com [email_address] Wanna call me? GV 205.677.8149
  • 2. Not Computer Monkeys <ul><li>An SEO is no longer the monkey behind the computer </li></ul><ul><li>Not just Meta Tags - Titles, Descriptions, Keywords </li></ul><ul><li>More than just content development </li></ul>
  • 3. Promises Promises Promises <ul><li>There Are No Promises/Guarantees </li></ul><ul><ul><li>Millions of unique visitors! </li></ul></ul><ul><ul><li>http://www.20millionhits.com/ </li></ul></ul><ul><ul><li>http://millionhitsclub.com/ </li></ul></ul><ul><ul><li>http://www.onemillionvisitors.biz/ </li></ul></ul><ul><ul><ul><li>Make you choose a category </li></ul></ul></ul><ul><ul><ul><li>Make you pay for banner ads/MLM type schemes </li></ul></ul></ul><ul><ul><ul><li>Pay for analytics </li></ul></ul></ul><ul><li>What are these? S. C. A. M. S. </li></ul><ul><ul><li>You can get your own traffic with some hard work and continuous TLC </li></ul></ul>
  • 4. What Is Search Engine Optimization, Anyhow? <ul><li>&quot;...the process of improving the visibility of a web site or a web page in search engines via the &quot;natural&quot; or un-paid (&quot;organic&quot; or &quot;algorithmic&quot;) search results.&quot; (Wikipedia) </li></ul><ul><li>OK, So Where Do I Start? </li></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><ul><li>Google Keyword Tool </li></ul></ul></ul><ul><ul><ul><li>Seo Book Keyword Suggestion Tool </li></ul></ul></ul>
  • 5. SEO Book Keyword Tool
  • 6. What Your SEO Should Be Doing <ul><li>Your SEO Should Do a Comprehensive KW Research - I spend up to 4 hours </li></ul><ul><li>KW Research can Help You With: </li></ul><ul><ul><li>Create Ideas for Blog Posts </li></ul></ul><ul><ul><li>Create Good &quot;Link Bait“ </li></ul></ul><ul><ul><li>Help With Wording External Links </li></ul></ul><ul><li>Content Can Be Derived From Your Research </li></ul>
  • 7. OK, We've Covered The Basics. Now What? <ul><li>The SEO Is NOT A Monkey In A Dark Corner </li></ul><ul><ul><li>Yeah, You Said That Already. So? </li></ul></ul><ul><li>The SEO Is Your Captain Of Your Website </li></ul><ul><ul><li>Project Manager </li></ul></ul><ul><ul><li>Creates Silos (top level navigation) </li></ul></ul><ul><ul><li>Creates Sub Navigation </li></ul></ul><ul><ul><li>Creates Wireframes </li></ul></ul>
  • 8. I Spy With My Little Eye What to Look For <ul><li>Not a Design Company </li></ul><ul><ul><li>Should Be a Mix of Design and Functionality </li></ul></ul><ul><ul><li>Usability is a MUST </li></ul></ul><ul><ul><li>Optimizable CMS </li></ul></ul><ul><li>Have A Process In Place </li></ul><ul><ul><li>Explain What They Do </li></ul></ul><ul><ul><li>How They Do it </li></ul></ul><ul><ul><li>Look at the Site Holistically </li></ul></ul><ul><li>Implement SEM and SMM </li></ul><ul><ul><li>SEM - Search Engine Marketing </li></ul></ul><ul><ul><li>PPC - Create Optimized Landing Pages </li></ul></ul><ul><ul><li>Utilize Ad Content - Calls to Action </li></ul></ul><ul><ul><li>SMM - Twitter, Facebook, GEO Targeting Social Media </li></ul></ul>
  • 9. Alphabet Soup <ul><li>SEO, SEM, SMM, ABC, DEF, XYZ... </li></ul><ul><ul><li>What Do They Do With this Alphabet Soup? </li></ul></ul><ul><ul><ul><li>ANALYTICS! </li></ul></ul></ul><ul><ul><ul><ul><li>Goals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Conversions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bounce Rates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Testing, Testing, Testing </li></ul></ul></ul></ul>
  • 10. Faces Of What Your SEO Should Be <ul><li>Researcher </li></ul><ul><li>Optimization Specialist </li></ul><ul><li>Marketing Liaison </li></ul><ul><li>Project Manager </li></ul><ul><li>Analytics Translator </li></ul><ul><li>Your WebShip Captain </li></ul>
  • 11. Thanks, Y’all! <ul><li>Want More? </li></ul><ul><ul><li>Web: RebeccaLynnMorrow.com </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: @rebecca_morrow </li></ul></ul><ul><ul><li>Google Voice: 205.677.8149 </li></ul></ul><ul><ul><li>LinkedIn: Rebecca Morrow </li></ul></ul>

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