On October 23rd, 2014, we updated our
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"...the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results." (Wikipedia)
OK, So Where Do I Start?
Google Keyword Tool
Seo Book Keyword Suggestion Tool
SEO Book Keyword Tool
What Your SEO Should Be Doing
Your SEO Should Do a Comprehensive KW Research - I spend up to 4 hours
KW Research can Help You With:
Create Ideas for Blog Posts
Create Good "Link Bait“
Help With Wording External Links
Content Can Be Derived From Your Research
OK, We've Covered The Basics. Now What?
The SEO Is NOT A Monkey In A Dark Corner
Yeah, You Said That Already. So?
The SEO Is Your Captain Of Your Website
Creates Silos (top level navigation)
Creates Sub Navigation
I Spy With My Little Eye What to Look For
Not a Design Company
Should Be a Mix of Design and Functionality
Usability is a MUST
Have A Process In Place
Explain What They Do
How They Do it
Look at the Site Holistically
Implement SEM and SMM
SEM - Search Engine Marketing
PPC - Create Optimized Landing Pages
Utilize Ad Content - Calls to Action
SMM - Twitter, Facebook, GEO Targeting Social Media