Your seo is your web ship captain


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How to pick out the best SEO for your website or company.

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Your seo is your web ship captain

  1. 1. Your SEO Is Your WebShip Captain Rebecca Morrow @rebecca_morrow [email_address] Wanna call me? GV 205.677.8149
  2. 2. Not Computer Monkeys <ul><li>An SEO is no longer the monkey behind the computer </li></ul><ul><li>Not just Meta Tags - Titles, Descriptions, Keywords </li></ul><ul><li>More than just content development </li></ul>
  3. 3. Promises Promises Promises <ul><li>There Are No Promises/Guarantees </li></ul><ul><ul><li>Millions of unique visitors! </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Make you choose a category </li></ul></ul></ul><ul><ul><ul><li>Make you pay for banner ads/MLM type schemes </li></ul></ul></ul><ul><ul><ul><li>Pay for analytics </li></ul></ul></ul><ul><li>What are these? S. C. A. M. S. </li></ul><ul><ul><li>You can get your own traffic with some hard work and continuous TLC </li></ul></ul>
  4. 4. What Is Search Engine Optimization, Anyhow? <ul><li>&quot;...the process of improving the visibility of a web site or a web page in search engines via the &quot;natural&quot; or un-paid (&quot;organic&quot; or &quot;algorithmic&quot;) search results.&quot; (Wikipedia) </li></ul><ul><li>OK, So Where Do I Start? </li></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><ul><li>Google Keyword Tool </li></ul></ul></ul><ul><ul><ul><li>Seo Book Keyword Suggestion Tool </li></ul></ul></ul>
  5. 5. SEO Book Keyword Tool
  6. 6. What Your SEO Should Be Doing <ul><li>Your SEO Should Do a Comprehensive KW Research - I spend up to 4 hours </li></ul><ul><li>KW Research can Help You With: </li></ul><ul><ul><li>Create Ideas for Blog Posts </li></ul></ul><ul><ul><li>Create Good &quot;Link Bait“ </li></ul></ul><ul><ul><li>Help With Wording External Links </li></ul></ul><ul><li>Content Can Be Derived From Your Research </li></ul>
  7. 7. OK, We've Covered The Basics. Now What? <ul><li>The SEO Is NOT A Monkey In A Dark Corner </li></ul><ul><ul><li>Yeah, You Said That Already. So? </li></ul></ul><ul><li>The SEO Is Your Captain Of Your Website </li></ul><ul><ul><li>Project Manager </li></ul></ul><ul><ul><li>Creates Silos (top level navigation) </li></ul></ul><ul><ul><li>Creates Sub Navigation </li></ul></ul><ul><ul><li>Creates Wireframes </li></ul></ul>
  8. 8. I Spy With My Little Eye What to Look For <ul><li>Not a Design Company </li></ul><ul><ul><li>Should Be a Mix of Design and Functionality </li></ul></ul><ul><ul><li>Usability is a MUST </li></ul></ul><ul><ul><li>Optimizable CMS </li></ul></ul><ul><li>Have A Process In Place </li></ul><ul><ul><li>Explain What They Do </li></ul></ul><ul><ul><li>How They Do it </li></ul></ul><ul><ul><li>Look at the Site Holistically </li></ul></ul><ul><li>Implement SEM and SMM </li></ul><ul><ul><li>SEM - Search Engine Marketing </li></ul></ul><ul><ul><li>PPC - Create Optimized Landing Pages </li></ul></ul><ul><ul><li>Utilize Ad Content - Calls to Action </li></ul></ul><ul><ul><li>SMM - Twitter, Facebook, GEO Targeting Social Media </li></ul></ul>
  9. 9. Alphabet Soup <ul><li>SEO, SEM, SMM, ABC, DEF, XYZ... </li></ul><ul><ul><li>What Do They Do With this Alphabet Soup? </li></ul></ul><ul><ul><ul><li>ANALYTICS! </li></ul></ul></ul><ul><ul><ul><ul><li>Goals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Conversions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bounce Rates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Testing, Testing, Testing </li></ul></ul></ul></ul>
  10. 10. Faces Of What Your SEO Should Be <ul><li>Researcher </li></ul><ul><li>Optimization Specialist </li></ul><ul><li>Marketing Liaison </li></ul><ul><li>Project Manager </li></ul><ul><li>Analytics Translator </li></ul><ul><li>Your WebShip Captain </li></ul>
  11. 11. Thanks, Y’all! <ul><li>Want More? </li></ul><ul><ul><li>Web: </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: @rebecca_morrow </li></ul></ul><ul><ul><li>Google Voice: 205.677.8149 </li></ul></ul><ul><ul><li>LinkedIn: Rebecca Morrow </li></ul></ul>
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