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Your seo is your web ship captain
 

Your seo is your web ship captain

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How to pick out the best SEO for your website or company.

How to pick out the best SEO for your website or company.

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    Your seo is your web ship captain Your seo is your web ship captain Presentation Transcript

    • Your SEO Is Your WebShip Captain Rebecca Morrow @rebecca_morrow RebeccaLynnMorrow.com [email_address] Wanna call me? GV 205.677.8149
    • Not Computer Monkeys
      • An SEO is no longer the monkey behind the computer
      • Not just Meta Tags - Titles, Descriptions, Keywords
      • More than just content development
    • Promises Promises Promises
      • There Are No Promises/Guarantees
        • Millions of unique visitors!
        • http://www.20millionhits.com/
        • http://millionhitsclub.com/
        • http://www.onemillionvisitors.biz/
          • Make you choose a category
          • Make you pay for banner ads/MLM type schemes
          • Pay for analytics
      • What are these? S. C. A. M. S.
        • You can get your own traffic with some hard work and continuous TLC
    • What Is Search Engine Optimization, Anyhow?
      • "...the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results." (Wikipedia)
      • OK, So Where Do I Start?
        • Keyword Research
          • Google Keyword Tool
          • Seo Book Keyword Suggestion Tool
    • SEO Book Keyword Tool
    • What Your SEO Should Be Doing
      • Your SEO Should Do a Comprehensive KW Research - I spend up to 4 hours
      • KW Research can Help You With:
        • Create Ideas for Blog Posts
        • Create Good "Link Bait“
        • Help With Wording External Links
      • Content Can Be Derived From Your Research
    • OK, We've Covered The Basics. Now What?
      • The SEO Is NOT A Monkey In A Dark Corner
        • Yeah, You Said That Already. So?
      • The SEO Is Your Captain Of Your Website
        • Project Manager
        • Creates Silos (top level navigation)
        • Creates Sub Navigation
        • Creates Wireframes
    • I Spy With My Little Eye What to Look For
      • Not a Design Company
        • Should Be a Mix of Design and Functionality
        • Usability is a MUST
        • Optimizable CMS
      • Have A Process In Place
        • Explain What They Do
        • How They Do it
        • Look at the Site Holistically
      • Implement SEM and SMM
        • SEM - Search Engine Marketing
        • PPC - Create Optimized Landing Pages
        • Utilize Ad Content - Calls to Action
        • SMM - Twitter, Facebook, GEO Targeting Social Media
    • Alphabet Soup
      • SEO, SEM, SMM, ABC, DEF, XYZ...
        • What Do They Do With this Alphabet Soup?
          • ANALYTICS!
            • Goals
            • Conversions
            • Bounce Rates
            • Testing, Testing, Testing
    • Faces Of What Your SEO Should Be
      • Researcher
      • Optimization Specialist
      • Marketing Liaison
      • Project Manager
      • Analytics Translator
      • Your WebShip Captain
    • Thanks, Y’all!
      • Want More?
        • Web: RebeccaLynnMorrow.com
        • Email: [email_address]
        • Twitter: @rebecca_morrow
        • Google Voice: 205.677.8149
        • LinkedIn: Rebecca Morrow