How to let everyone know how awesome you are with seo wcbhm10

How To Let Everyone Know How Awesome You Are With SEO Rebecca Morrow Twitter: @rebecca_morrow Web: RebeccaLynnMorrow.com Email: [email_address] Wanna call me? GV 205.677.8149 Tweeting? Use #wcbhm10

Why Research Your Competitors
Your Competitors Are Ahead of You
Ideas for Keywords
What Are They Doing That You’re Not
Links – Internal & External
Content
Home Page
Internal Pages
Blogs
Social Media

How To Research Your Keywords
Google Keyword Tool
Search multiple keywords
Search Websites for keywords
Countries, mobile stats, categories and filters
SEO Book Keyword Tool
Search one keyword at a time
Allows you to look at Google, Yahoo, Bing, Google trends, Google Insight and more
Trellian (Paid) (results used by SEOBook)
WordTracker (Paid) (results used by SEOBook)

How Keywords Create Silos
Break Down Keywords Into Groups
You’ll start seeing patterns in your keyword research
Groups Offer Ideas for Navigation
Navigation helps set up your architecture
Services, products, categories for blog posts
Offers Ideas for Content
Longer tail keywords, longer phrases are great starters for content.

How Silos Create Content
Silos Help Create the Architecture of Your Website
A Good Architecture Means A Well Organized Site
Silos Help Organize Your Content
Organized Content Gives a Cohesive Value to a Site
Contributes to Optimized Meta Tags – Titles and Descriptions

What’s In A Title?
Titles have several functions.
H1
URL
Proximity and Prominence of Specific Keywords
Marketing in the Search Engines
Adds to Click Through Rates (CTRs)

What’s In A Description?
Descriptions Are Short Snippets of What Each Page is About
Search Engines Default to Your Descriptions
Your Description is the First Thing Visitors See in the SERPs
Needs to be Compelling
Provides Most Control Over What Potential Audience Sees in the SERPs

What is Google Caffeine Anyhow? And, Why It’s Important
Google Caffeine
Provides 50% faster refresh rates
News
Twitter
Blogs
YouTube
Analyzed in Smaller Portions
Constant Updates
Global Updates
Scalable with growth

Extras
Get Analytics on Your Site
Google Analytics is FREE
Google Webmaster Tools
Detailed reports on your site’s visibility
Get a FREE Membership with SEOBook
Read SEO Blogs
SEOMoz
Search Engine Watch
Bruce Clay
Search Engine Journal
SEO Chat
Talk To Your Friends for Fresh Ideas – They know more than you think

Thanks, Y’all!
Want More?
Web: RebeccaLynnMorrow.com
Email: [email_address]
Twitter: @rebecca_morrow
Google Voice: 205.677.8149
LinkedIn: Rebecca Morrow

How to let everyone know how awesome you are with seo wcbhm10

by Rebecca Morrow on Sep 18, 2010

Accessibility

Tags

Upload Details

Usage Rights

1 Embed 9

Statistics

How to let everyone know how awesome you are with seo wcbhm10 — Presentation Transcript