How to let everyone know how awesome you are with seo wcbhm10

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How to let everyone know how awesome you are with seo wcbhm10

  1. 1. How To Let Everyone Know How Awesome You Are With SEO Rebecca Morrow Twitter: @rebecca_morrow Web: RebeccaLynnMorrow.com Email: [email_address] Wanna call me? GV 205.677.8149 Tweeting? Use #wcbhm10
  2. 2. Why Research Your Competitors <ul><li>Your Competitors Are Ahead of You </li></ul><ul><li>Ideas for Keywords </li></ul><ul><li>What Are They Doing That You’re Not </li></ul><ul><ul><li>Links – Internal & External </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><ul><li>Home Page </li></ul></ul></ul><ul><ul><ul><li>Internal Pages </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Social Media </li></ul></ul></ul>
  3. 3. How To Research Your Keywords <ul><li>Google Keyword Tool </li></ul><ul><ul><li>Search multiple keywords </li></ul></ul><ul><ul><li>Search Websites for keywords </li></ul></ul><ul><ul><li>Countries, mobile stats, categories and filters </li></ul></ul><ul><li>SEO Book Keyword Tool </li></ul><ul><ul><li>Search one keyword at a time </li></ul></ul><ul><ul><li>Allows you to look at Google, Yahoo, Bing, Google trends, Google Insight and more </li></ul></ul><ul><li>Trellian (Paid) (results used by SEOBook) </li></ul><ul><li>WordTracker (Paid) (results used by SEOBook) </li></ul>
  4. 4. How Keywords Create Silos <ul><li>Break Down Keywords Into Groups </li></ul><ul><ul><li>You’ll start seeing patterns in your keyword research </li></ul></ul><ul><li>Groups Offer Ideas for Navigation </li></ul><ul><ul><li>Navigation helps set up your architecture </li></ul></ul><ul><ul><ul><li>Services, products, categories for blog posts </li></ul></ul></ul><ul><li>Offers Ideas for Content </li></ul><ul><ul><li>Longer tail keywords, longer phrases are great starters for content. </li></ul></ul>
  5. 5. How Silos Create Content <ul><li>Silos Help Create the Architecture of Your Website </li></ul><ul><ul><li>A Good Architecture Means A Well Organized Site </li></ul></ul><ul><li>Silos Help Organize Your Content </li></ul><ul><ul><li>Organized Content Gives a Cohesive Value to a Site </li></ul></ul><ul><li>Contributes to Optimized Meta Tags – Titles and Descriptions </li></ul>
  6. 6. What’s In A Title? <ul><li>Titles have several functions. </li></ul><ul><ul><li>H1 </li></ul></ul><ul><ul><li>URL </li></ul></ul><ul><ul><li>Proximity and Prominence of Specific Keywords </li></ul></ul><ul><ul><li>Marketing in the Search Engines </li></ul></ul><ul><ul><li>Adds to Click Through Rates (CTRs) </li></ul></ul>
  7. 7. What’s In A Description? <ul><li>Descriptions Are Short Snippets of What Each Page is About </li></ul><ul><li>Search Engines Default to Your Descriptions </li></ul><ul><li>Your Description is the First Thing Visitors See in the SERPs </li></ul><ul><li>Needs to be Compelling </li></ul><ul><li>Provides Most Control Over What Potential Audience Sees in the SERPs </li></ul>
  8. 8. What is Google Caffeine Anyhow? And, Why It’s Important <ul><li>Google Caffeine </li></ul><ul><ul><li>Provides 50% faster refresh rates </li></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><li>Analyzed in Smaller Portions </li></ul><ul><ul><ul><li>Constant Updates </li></ul></ul></ul><ul><ul><ul><li>Global Updates </li></ul></ul></ul><ul><ul><ul><li>Scalable with growth </li></ul></ul></ul>
  9. 9. Extras <ul><li>Get Analytics on Your Site </li></ul><ul><ul><li>Google Analytics is FREE </li></ul></ul><ul><ul><li>Google Webmaster Tools </li></ul></ul><ul><ul><ul><li>Detailed reports on your site’s visibility </li></ul></ul></ul><ul><li>Get a FREE Membership with SEOBook </li></ul><ul><li>Read SEO Blogs </li></ul><ul><ul><li>SEOMoz </li></ul></ul><ul><ul><li>Search Engine Watch </li></ul></ul><ul><ul><li>Bruce Clay </li></ul></ul><ul><ul><li>Search Engine Journal </li></ul></ul><ul><ul><li>SEO Chat </li></ul></ul><ul><li>Talk To Your Friends for Fresh Ideas – They know more than you think </li></ul>
  10. 10. Thanks, Y’all! <ul><li>Want More? </li></ul><ul><ul><li>Web: RebeccaLynnMorrow.com </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: @rebecca_morrow </li></ul></ul><ul><ul><li>Google Voice: 205.677.8149 </li></ul></ul><ul><ul><li>LinkedIn: Rebecca Morrow </li></ul></ul>

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