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Social Media Bootcamp-GroSocial Presentation-Zach Mangum
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Social Media Bootcamp-GroSocial Presentation-Zach Mangum

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Social Media Bootcamp 2013 …

Social Media Bootcamp 2013
Zach Mangum-GroSocial Presentation
How to Build & Develop and Engaging Social Audience

Published in Social Media , Technology , Business
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  • 1. Best Tweet gets a Chromebook: #SocialLeadGen Social Lead Generation A Practical Approach to Social ROI @zachmangum
  • 2. Best Tweet gets a Chromebook: #SocialLeadGen @zachmangum Co-founder & CEO of GroSocial VP at Infusionsoft Married, three kids Utah native @zachmangum
  • 3. Best Tweet gets a Chromebook: #SocialLeadGen Founded in 2010 Acquired by Infusionsoft in 2012 40,000+ SMBs using our platform Social lead gen for small businesses @zachmangum
  • 4. Best Tweet gets a Chromebook: #SocialLeadGen Imagine this... @zachmangum
  • 5. Best Tweet gets a Chromebook: #SocialLeadGen POLL: Raise your hand if your business would benefit from having a larger email list. @zachmangum
  • 6. Best Tweet gets a Chromebook: #SocialLeadGen A Brief Social Media Marketing History 2009 2011 2012 Today “It’s all about being on social media” “It’s all about having lots of followers” “It’s all about engagement with social media” “It’s all about relationships on social media” @zachmangum
  • 7. Best Tweet gets a Chromebook: #SocialLeadGen The Great Social Media Cop Out Really? @zachmangum
  • 8. Best Tweet gets a Chromebook: #SocialLeadGen WHAT? @zachmangum
  • 9. Best Tweet gets a Chromebook: #SocialLeadGen Do you really need a team dedicated to having “nice conversations” with people? @zachmangum
  • 10. Best Tweet gets a Chromebook: #SocialLeadGen The Problem “Being on social media” “Having lots of followers” “Engaging your followers” “Building relationships” don’t pay the bills! @zachmangum
  • 11. Best Tweet gets a Chromebook: #SocialLeadGen New Customers Do @zachmangum
  • 12. Best Tweet gets a Chromebook: #SocialLeadGen Social Media MARKETING or Social Media Customer Service? @zachmangum
  • 13. Best Tweet gets a Chromebook: #SocialLeadGen marketing (‘mar-ket-ing) 1. the act or process of selling or purchasing in a market 2. the process or technique of promoting, selling, and distributing a product or service @zachmangum
  • 14. Best Tweet gets a Chromebook: #SocialLeadGen The Sales Process Fans Promote Leads Nurture Hot Leads email, phone, etc. Revenue @zachmangum
  • 15. Best Tweet gets a Chromebook: #SocialLeadGen Why do you visit Facebook? @zachmangum
  • 16. Best Tweet gets a Chromebook: #SocialLeadGen Watch videos/photos @zachmangum
  • 17. Best Tweet gets a Chromebook: #SocialLeadGen Get Inspired @zachmangum
  • 18. Best Tweet gets a Chromebook: #SocialLeadGen Get the news @zachmangum
  • 19. Best Tweet gets a Chromebook: #SocialLeadGen Goof off @zachmangum
  • 20. Follow us on Twitter @GroSocial
  • 21. Best Tweet gets a Chromebook: #SocialLeadGen Which means… You have to be more interesting than that stuff @zachmangum
  • 22. Best Tweet gets a Chromebook: #SocialLeadGen HOW? @zachmangum
  • 23. Best Tweet gets a Chromebook: #SocialLeadGen PROMOTIONS CONTESTS SWEEPSTAKES GIVEAWAYS ...or other special offers @zachmangum
  • 24. Best Tweet gets a Chromebook: #SocialLeadGen WHY RUN A PROMOTION? @zachmangum
  • 25. Best Tweet gets a Chromebook: #SocialLeadGen They Work! @zachmangum
  • 26. Best Tweet gets a Chromebook: #SocialLeadGen The #1 reason why consumers interact with businesses on Facebook is to: Enter into a CONTEST Enter a PROMOTION Claim an OFFER @zachmangum
  • 27. Best Tweet gets a Chromebook: #SocialLeadGen In other words… FACEBOOK USERS S ION T OMO PR More Cowbell are to as is to Follow us on Twitter @GroSocial Bruce Dickinson
  • 28. Best Tweet gets a Chromebook: #SocialLeadGen They’re fun & more memorable @zachmangum
  • 29. Best Tweet gets a Chromebook: #SocialLeadGen A FEW TIPS... @zachmangum
  • 30. Best Tweet gets a Chromebook: #SocialLeadGen CHOOSE A PROMO TYPE (This part can be hard) Sweepstakes Simple Giveaway Coupon Offer Like-Gate Photo Contest Video Contest Multi-Page Like Gated Photo Contest Yes, there is such a thing @zachmangum
  • 31. Best Tweet gets a Chromebook: #SocialLeadGen 1. PROMO DURATION KEEP IT TO 10-14 DAYS TRUST ME! @zachmangum
  • 32. Best Tweet gets a Chromebook: #SocialLeadGen 2. MAKE THE GIVEAWAY ITEM GOOD UNIVERSALLY INTERESTING TARGETED (BUT NOT OVER THE TOP) BE AS GENEROUS AS YOU CAN CONSIDER EVENTS, LOCALIZED PRIZES and/or EXPERIENCES @zachmangum
  • 33. Best Tweet gets a Chromebook: #SocialLeadGen 3. REQUIRE A LIKE, EMAIL strongly encourage SHARING Get the “subscriber” Get the “lead” Get the “virality” @zachmangum
  • 34. Best Tweet gets a Chromebook: #SocialLeadGen 4. PLAY ON TRENDS @zachmangum
  • 35. Best Tweet gets a Chromebook: #SocialLeadGen 5. DO THEM OFTEN 6 13 20 27 7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 OFTEN = FUN MORE PEOPLE WILL EXPECT IT FROM YOU GIVE PEOPLE A REASON TO COME BACK @zachmangum
  • 36. Best Tweet gets a Chromebook: #SocialLeadGen A FEW MORE TIPS 1. USE A THIRD PARTY APP 2. KEEP IT SIMPLE 3. CLEAR CALL-TO-ACTION 4. FEWEST STEPS POSSIBLE 5. IMAGE-HEAVY, LIGHT ON TEXT @zachmangum
  • 37. Best Tweet gets a Chromebook: #SocialLeadGen Drive Traffic to it! Everyone has lists! Business contacts Facebook fans Personal contacts Partners’ lists Facebook Friends Employees Friends of friends Friends of employees Family Other social followers Family of family or…run some ads! @zachmangum
  • 38. Best Tweet gets a Chromebook: #SocialLeadGen 1. Traffic Email 2. Thank You Email 3. Reminder Email (Original List) 4. Reminder Email (Entrants List) @zachmangum
  • 39. Best Tweet gets a Chromebook: #SocialLeadGen NOW YOU’VE GOT LEADS! @zachmangum
  • 40. Best Tweet gets a Chromebook: #SocialLeadGen CLOSE THE DEAL! Remember... Sales don’t happen ON Facebook @zachmangum
  • 41. Best Tweet gets a Chromebook: #SocialLeadGen SALES HAPPEN Over the Phone in Person, or on your Website @zachmangum
  • 42. Best Tweet gets a Chromebook: #SocialLeadGen What’s the point? LEAD GEN/LIST BUILDING @zachmangum
  • 43. Best Tweet gets a Chromebook: #SocialLeadGen Ultimately... ROI @zachmangum
  • 44. Best Tweet gets a Chromebook: #SocialLeadGen The Sales Process Fans Your List Promote email, phone, etc. Nurture Hot (buyers) Leads Revenue @zachmangum
  • 45. Best Tweet gets a Chromebook: #SocialLeadGen So, in the spirit of running promotions to get leads... @zachmangum
  • 46. Best Tweet gets a Chromebook: #SocialLeadGen Introducing: Advent Calendar @zachmangum
  • 47. Best Tweet gets a Chromebook: #SocialLeadGen Introducing: Advent Calendar What’s the point? Likes & Leads @zachmangum
  • 48. Best Tweet gets a Chromebook: #SocialLeadGen Case Study: Advent Calendar Mountain America Credit Union + FM100 Over 15,000 likes 9,337 Leads *in 12 days @zachmangum
  • 49. Best Tweet gets a Chromebook: #SocialLeadGen Questions? @zachmangum