Social Media Bootcamp Event Program and Presenter Bios


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Social Media Bootcamp Event Program and Presenter Bios

  1. 1. Schedule 8:00 am Check In/Light Breakfast 8:30 am 11:30 am Welcome/Introduction Strengthening Your Reputation Through Social Media Paul Staten Tyler Dabo President/CEO, Reputation Builders Publisher, Utah Business Magazine 9:00 am Adobe’s Journey: >From Social as an After-Thought to an Integrated 12:00 pm Lunch 1:00 pm Distribution of Content Across Key Social Business Framework that Scales Social Platforms Cory Edwards Natalie Pino Head of Social Business Integrated Marketing Specialist, Progrexion Center of Excellence, Adobe 2:15 pm How To Build & Develop An Engaging Social Audience Zach Mangum Head of Social Media, ThomasARTS 11:15 am From Compelling Content to Social ROI Nicholas Giustino 10:15 am Co-founder, GroSocial Break 4:00 PM Event Close
  2. 2. Presented by Sponsored by
  3. 3. Cory Edwards Cory Edwards is head of Adobe’s Social Business Center of Excellence responsible for strategically integrating social media principles into the fabric of Adobe’s business. His team is focused on social governance, measurement frameworks, and broader social enablement within the company as well as the identification of opportunities to innovate and pilot new social business programs. Prior to Adobe, Cory was director of social media at Dell managing its online reputation and influencer initiatives. Cory teaches on the side as an adjunct professor at Brigham Young University in Provo, Utah. He has a BA in Public Relations from BYU and an MBA from the W.P. Carey School of Business at Arizona State University.
  4. 4. Nicholas Giustino Social media is the way to grow an online brand and it takes creativity, passion and consistency to keep a client’s vision moving in the right direction. As the Social Marketing Manager for ThomasARTS, a fast growing marketing communications agency, Nicholas Giustino has a deep understanding of integrated marketing campaigns and has achieved tangible results for his clients. Social media is the portal in which companies communicate directly with their customers and it is important to monitor. He is responsible for thoroughly understanding his clients’ products and services to best strategize social media messages and interaction. His experience in graphic design at the Morgan Library and Museum and account management ThomasARTS enables him to see the big picture as well as the day-today details. He is a maverick and contributes new ideas and suggestions to his clients and agency team. Graphic design experience gives Nicholas a creative perspective. As an account manager, Nicholas was the go-to person for the production status and schedules for client projects, in-progress management.
  5. 5. Paul Staten Paul has been involved in marketing and advertising since the beginning of his professional career in 2004. He is a true entrepreneur at heart, starting and operating 4 businesses with his first being a computer support company founded in 2007. Social Media has been an important part of his life and career. He has managed many campaigns himself and now operates a team that executes social media plans to perfection. When you meet him, he is likely to show you pictures of his wife, beautiful 16 month old identical twin girls and his 3 ½ year old son.
  6. 6. Natalie Pino Natalie currently serves as the Integrated Marketing Strategist for Progrexion Marketing. Natalie has been with Progrexion Marketing for two years and runs all Social Media Marketing channels for Progrexion, Lexington Law Firm and Natalie works extensively with the development of content marketing and is a key member of the Strategic Content Marketing Team. Natalie holds a degree in Broadcast and Electronic Communication Arts from San Francisco State University.
  7. 7. Zach Mangum Zach Mangum cofounded GroSocial in 2010 and served as its CEO from inception up until the company was acquired by Infusionsoft in 2012. Zach has provided social media marketing services, technology, and consulting to thousands of businesses worldwide with a particular emphasis and specialty in helping small businesses and startups. Zach currently serves as the VP of Social Products at Infusionsoft and oversees the GroSocial social media marketing product team in Orem, Utah. Zach received a B.S. in Finance from Brigham Young University in 2007.