Social Media Bootcamp Event Program and Presenter Bios
Check In/Light Breakfast
Strengthening Your Reputation
Through Social Media
President/CEO, Reputation Builders
Publisher, Utah Business Magazine
Adobe’s Journey: >From Social as
an After-Thought to an Integrated
Distribution of Content Across Key
Social Business Framework that Scales
Head of Social Business
Integrated Marketing Specialist, Progrexion
Center of Excellence, Adobe
How To Build & Develop An Engaging
Head of Social Media, ThomasARTS
From Compelling Content to Social ROI
Cory Edwards is head of Adobe’s Social
Business Center of Excellence responsible for
strategically integrating social media principles
into the fabric of Adobe’s business. His team is
focused on social governance, measurement
frameworks, and broader social enablement
within the company as well as the identification of
opportunities to innovate and pilot new social
business programs. Prior to Adobe, Cory was
director of social media at Dell managing its
online reputation and influencer initiatives.
Cory teaches on the side as an adjunct professor
at Brigham Young University in Provo, Utah. He
has a BA in Public Relations from BYU and an
MBA from the W.P. Carey School of Business at
Arizona State University.
Social media is the way to grow an online brand and it
takes creativity, passion and consistency to keep a
client’s vision moving in the right direction. As the Social
Marketing Manager for ThomasARTS, a fast growing
marketing communications agency, Nicholas Giustino has
a deep understanding of integrated marketing campaigns
and has achieved tangible results for his clients. Social
media is the portal in which companies communicate
directly with their customers and it is important to monitor.
He is responsible for thoroughly understanding his clients’
products and services to best strategize social media
messages and interaction.
His experience in graphic design at the Morgan Library
and Museum and account management ThomasARTS
enables him to see the big picture as well as the day-today details. He is a maverick and contributes new ideas
and suggestions to his clients and agency team. Graphic
design experience gives Nicholas a creative perspective.
As an account manager, Nicholas was the go-to person
for the production status and schedules for client
projects, in-progress management.
Paul has been involved in marketing and advertising
since the beginning of his professional career in
2004. He is a true entrepreneur at heart, starting and
operating 4 businesses with his first being a
computer support company founded in 2007. Social
Media has been an important part of his life and
career. He has managed many campaigns himself
and now operates a team that executes social media
plans to perfection. When you meet him, he is likely
to show you pictures of his wife, beautiful 16 month
old identical twin girls and his 3 ½ year old son.
Natalie currently serves as the Integrated
Marketing Strategist for Progrexion Marketing.
Natalie has been with Progrexion Marketing for
two years and runs all Social Media Marketing
channels for Progrexion, Lexington Law Firm and
CreditRepair.com. Natalie works extensively with
the development of content marketing and is a
key member of the Strategic Content Marketing
Team. Natalie holds a degree in Broadcast and
Electronic Communication Arts from San
Francisco State University.
Zach Mangum cofounded GroSocial in 2010 and
served as its CEO from inception up until the
company was acquired by Infusionsoft in 2012.
Zach has provided social media marketing
services, technology, and consulting to
thousands of businesses worldwide with a
particular emphasis and specialty in helping
small businesses and startups. Zach currently
serves as the VP of Social Products at
Infusionsoft and oversees the GroSocial social
media marketing product team in Orem, Utah.
Zach received a B.S. in Finance from Brigham
Young University in 2007.