March of Dimes Fundraising Plan Presentation
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March of Dimes Fundraising Plan Presentation

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PowerPoint presentation of sample fundraising plan.

PowerPoint presentation of sample fundraising plan.

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March of Dimes Fundraising Plan Presentation March of Dimes Fundraising Plan Presentation Presentation Transcript

  • The March of Dimes Foundation Presents “Dimes to Make a Dollar”Dinner & Silent Auction
  • Purpose
    The objective of the March of Dimes Foundation is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. The March of Dimes Foundation will accomplish this objective through research, community services, education and advocacy to save babies' lives.
  • Goals
    All proceeds from the “Dimes to Make a Dollar” Dinner and Silent Auction will:
    go towards access to healthcare for women of childbearing age, infants and children who have been, are, or are at risk of birth defects or premature birth.
  • Goals
    All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:
    Go towards research to prevent prematurity, birth defects, and infant mortality.
  • Goals
    All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:
    go towards prevention and treatment programs to improve maternal, infant, and child hhas for 2010
  • Objective
    The objective of this particular PR plan and program:
    Revenue
    Traffic
    Inform Donors
    Increase Donors
    Increase Donor Donations
    Thank Donors
  • Work Breakdown
    Secure venue, food entertainment
    Invitations
    Select Feature Families
    Press Release
    Secure Donors/Sponsors
  • Partners/Donors
  • Partners/Sponsors
  • Message Points
    • Informative message points will educate those who are not already aware of March of Dimes and its mission while further educating those who do.
    • Persuasive message points will persuade guests and donors to donate funds and time to March of Dimes.
  • Message Points
    Informative:
    Mission (already stated)
    Education & research worldwide
    Expansion, community action, community support
    Expanding awareness
    Persuasive:
    Purchase & Participate
    Donate both time and money
    March of Dimes spokes families
  • Research/Planning
    Primary Formal Research
    How many people are expected to attend?
    The estimated attendance will play a part in determining the venue and accommodations of the dinner and silent auction, along with all other details
    The research is specific and formal because the data is reliant on projected numbers
  • Research/Planning
    Secondary Informal Research
    What season and in what type of venue were past silent auctions held? What was the average bid what type of items were most successful?
    This is necessary to project what actions will lead to the most successful event. This will assist in carving out a budget and predicting profits.
    Evaluating past events to predict the success of future events.
  • Budget
    Print Advertisements
    Production Costs: $2,000
    Media Purchases: $5,000
    Broadcast Media Advertisements:
    Production Costs: $10,000
    Media Purchases: $18,000
    Direct Mail Solicitation of Sponsorship:
    Personalized Invitation to sponsors: $3,000
    Postage: $500
    Online Advertising/Website Modifications: $1,000
    Personnel: $15,000
    Miscellaneous Costs: $2,500
    Total Cost of PR Plan: $
  • Contact Information
    Public Relations Team:
    Christie Jones
    Rebecca Holden
    Sara Mendoza
    Iman Garrett-Price
    Cherise Lee
    Sue Guerrero