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March of Dimes Fundraising Plan Presentation
 

March of Dimes Fundraising Plan Presentation

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PowerPoint presentation of sample fundraising plan.

PowerPoint presentation of sample fundraising plan.

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    March of Dimes Fundraising Plan Presentation March of Dimes Fundraising Plan Presentation Presentation Transcript

    • The March of Dimes Foundation Presents “Dimes to Make a Dollar”Dinner & Silent Auction
    • Purpose
      The objective of the March of Dimes Foundation is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. The March of Dimes Foundation will accomplish this objective through research, community services, education and advocacy to save babies' lives.
    • Goals
      All proceeds from the “Dimes to Make a Dollar” Dinner and Silent Auction will:
      go towards access to healthcare for women of childbearing age, infants and children who have been, are, or are at risk of birth defects or premature birth.
    • Goals
      All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:
      Go towards research to prevent prematurity, birth defects, and infant mortality.
    • Goals
      All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:
      go towards prevention and treatment programs to improve maternal, infant, and child hhas for 2010
    • Objective
      The objective of this particular PR plan and program:
      Revenue
      Traffic
      Inform Donors
      Increase Donors
      Increase Donor Donations
      Thank Donors
    • Work Breakdown
      Secure venue, food entertainment
      Invitations
      Select Feature Families
      Press Release
      Secure Donors/Sponsors
    • Partners/Donors
    • Partners/Sponsors
    • Message Points
      • Informative message points will educate those who are not already aware of March of Dimes and its mission while further educating those who do.
      • Persuasive message points will persuade guests and donors to donate funds and time to March of Dimes.
    • Message Points
      Informative:
      Mission (already stated)
      Education & research worldwide
      Expansion, community action, community support
      Expanding awareness
      Persuasive:
      Purchase & Participate
      Donate both time and money
      March of Dimes spokes families
    • Research/Planning
      Primary Formal Research
      How many people are expected to attend?
      The estimated attendance will play a part in determining the venue and accommodations of the dinner and silent auction, along with all other details
      The research is specific and formal because the data is reliant on projected numbers
    • Research/Planning
      Secondary Informal Research
      What season and in what type of venue were past silent auctions held? What was the average bid what type of items were most successful?
      This is necessary to project what actions will lead to the most successful event. This will assist in carving out a budget and predicting profits.
      Evaluating past events to predict the success of future events.
    • Budget
      Print Advertisements
      Production Costs: $2,000
      Media Purchases: $5,000
      Broadcast Media Advertisements:
      Production Costs: $10,000
      Media Purchases: $18,000
      Direct Mail Solicitation of Sponsorship:
      Personalized Invitation to sponsors: $3,000
      Postage: $500
      Online Advertising/Website Modifications: $1,000
      Personnel: $15,000
      Miscellaneous Costs: $2,500
      Total Cost of PR Plan: $
    • Contact Information
      Public Relations Team:
      Christie Jones
      Rebecca Holden
      Sara Mendoza
      Iman Garrett-Price
      Cherise Lee
      Sue Guerrero