The March of Dimes Foundation Presents “Dimes to Make a Dollar”Dinner & Silent Auction
Purpose The objective of the March of Dimes Foundation is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. The March of Dimes Foundation will accomplish this objective through research, community services, education and advocacy to save babies' lives.
Goals All proceeds from the “Dimes to Make a Dollar” Dinner and Silent Auction will: go towards access to healthcare for women of childbearing age, infants and children who have been, are, or are at risk of birth defects or premature birth.
Goals All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will: Go towards research to prevent prematurity, birth defects, and infant mortality.
Goals All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will: go towards prevention and treatment programs to improve maternal, infant, and child hhas for 2010
Objective The objective of this particular PR plan and program: Revenue Traffic Inform Donors Increase Donors Increase Donor Donations Thank Donors
Work Breakdown Secure venue, food entertainment Invitations Select Feature Families Press Release Secure Donors/Sponsors
Informative message points will educate those who are not already aware of March of Dimes and its mission while further educating those who do.
Persuasive message points will persuade guests and donors to donate funds and time to March of Dimes.
Message Points Informative: Mission (already stated) Education & research worldwide Expansion, community action, community support Expanding awareness Persuasive: Purchase & Participate Donate both time and money March of Dimes spokes families
Research/Planning Primary Formal Research How many people are expected to attend? The estimated attendance will play a part in determining the venue and accommodations of the dinner and silent auction, along with all other details The research is specific and formal because the data is reliant on projected numbers
Research/Planning Secondary Informal Research What season and in what type of venue were past silent auctions held? What was the average bid what type of items were most successful? This is necessary to project what actions will lead to the most successful event. This will assist in carving out a budget and predicting profits. Evaluating past events to predict the success of future events.
Budget Print Advertisements Production Costs: $2,000 Media Purchases: $5,000 Broadcast Media Advertisements: Production Costs: $10,000 Media Purchases: $18,000 Direct Mail Solicitation of Sponsorship: Personalized Invitation to sponsors: $3,000 Postage: $500 Online Advertising/Website Modifications: $1,000 Personnel: $15,000 Miscellaneous Costs: $2,500 Total Cost of PR Plan: $
Contact Information Public Relations Team: Christie Jones Rebecca Holden Sara Mendoza Iman Garrett-Price Cherise Lee Sue Guerrero