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Rebecca Folb  @beckyfolb<br />Global Talent Acquisition (Digital Marketing)<br />Nokia<br />Social Recruiting<br />
Global Talent Acquisition & Employer Branding<br /><ul><li> Sourcing
 Talent Pipeline/Community Building
 Employer Image</li></ul>@nokiacareers <br />@beckyfolb<br />
25 Billion <br />Who is using…<br />Linkedin?<br />	Twitter?<br />	 Facebook?<br />@nokiacareers <br />@beckyfolb<br />
27/06/2011<br />FACTS<br />The basis for success is the <br />time and effort required to <br />network and establish <br ...
Social Recruiting is all <br />about being Social…<br />@nokiacareers <br />@beckyfolb<br />
27/06/2011<br />Be in charge of <br />your Digital Identity..<br />@nokiacareers <br />@beckyfolb<br />
27/06/2011<br />The development of <br />recruitment advertising…<br />SOCIAL<br />PRINT<br />ONLINE<br />@nokiacareers <b...
Our promise to Social Recruiting<br /><ul><li>Global consistency.
 Authenticity  in our values.
Commitment.
Differentiation from competition.
Strong global presence.</li></ul>@nokiacareers <br />@beckyfolb<br />
27/06/2011<br />Talent communities<br />New vacancy<br />Stronger talent pipeline<br />Recruitment begins with conversatio...
27/06/2011<br />Our goal..<br />@nokiacareers <br />@beckyfolb<br />
27/06/2011<br />Social Selection<br /><ul><li> Identify & reach
 Source & contact</li></ul>Social Engagement<br /><ul><li> Community building
 Two way communication</li></ul>Social Attraction<br /><ul><li> Generating a buzz
 Sharing positive brand messages</li></ul>@nokiacareers <br />@beckyfolb<br />
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Social Recruiting - June 2011

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Presentation at Hult International Business School
- Nokia case study
- Looking after and enhancing your Digital identity.

Published in: Career, Technology, Business
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Transcript of "Social Recruiting - June 2011"

  1. 1. Rebecca Folb @beckyfolb<br />Global Talent Acquisition (Digital Marketing)<br />Nokia<br />Social Recruiting<br />
  2. 2. Global Talent Acquisition & Employer Branding<br /><ul><li> Sourcing
  3. 3. Talent Pipeline/Community Building
  4. 4. Employer Image</li></ul>@nokiacareers <br />@beckyfolb<br />
  5. 5. 25 Billion <br />Who is using…<br />Linkedin?<br /> Twitter?<br /> Facebook?<br />@nokiacareers <br />@beckyfolb<br />
  6. 6. 27/06/2011<br />FACTS<br />The basis for success is the <br />time and effort required to <br />network and establish <br />valuable connections…<br />The number 1 professional networking site. There are over 100 million users.<br />The number 2 social media site nearing 300 million users. interests.<br />The social media giant with over 700 million users.<br />
  7. 7. Social Recruiting is all <br />about being Social…<br />@nokiacareers <br />@beckyfolb<br />
  8. 8. 27/06/2011<br />Be in charge of <br />your Digital Identity..<br />@nokiacareers <br />@beckyfolb<br />
  9. 9. 27/06/2011<br />The development of <br />recruitment advertising…<br />SOCIAL<br />PRINT<br />ONLINE<br />@nokiacareers <br />@beckyfolb<br />
  10. 10. Our promise to Social Recruiting<br /><ul><li>Global consistency.
  11. 11. Authenticity in our values.
  12. 12. Commitment.
  13. 13. Differentiation from competition.
  14. 14. Strong global presence.</li></ul>@nokiacareers <br />@beckyfolb<br />
  15. 15. 27/06/2011<br />Talent communities<br />New vacancy<br />Stronger talent pipeline<br />Recruitment begins with conversations<br />@nokiacareers <br />@beckyfolb<br />
  16. 16. 27/06/2011<br />Our goal..<br />@nokiacareers <br />@beckyfolb<br />
  17. 17. 27/06/2011<br />Social Selection<br /><ul><li> Identify & reach
  18. 18. Source & contact</li></ul>Social Engagement<br /><ul><li> Community building
  19. 19. Two way communication</li></ul>Social Attraction<br /><ul><li> Generating a buzz
  20. 20. Sharing positive brand messages</li></ul>@nokiacareers <br />@beckyfolb<br />
  21. 21. 27/06/2011<br />“Conversations cannot <br />be controlled, they can only <br />be joined” <br />Randall Rothenberg, President of the Trade Group Interactive Ad Bureau.<br />@nokiacareers <br />@beckyfolb<br />
  22. 22. 27/06/2011<br />Employer <br />Brand <br />Reporting<br />Engagement<br />Reach<br />@nokiacareers <br />@beckyfolb<br />
  23. 23. Why? <br />Your presence! <br /><ul><li>Authentic
  24. 24. Consistency </li></ul>Stand out from the crowd!<br /><ul><li> Credibility
  25. 25. Differentiation from others</li></ul>Enhance your status! <br /><ul><li> Relationship building
  26. 26. Approachable</li></ul>@nokiacareers <br />@beckyfolb<br />
  27. 27. 27/06/2011<br />Make it clear you are looking for a job!<br />Be easily contactable/<br />approachable.<br />@nokiacareers <br />@beckyfolb<br />
  28. 28. 27/06/2011<br />Make it clear you are looking for a job!<br />Use your status updates to <br />tweet about industry topics, <br />tips, advice. Be seen as a thought leader!<br />@nokiacareers <br />@beckyfolb<br />
  29. 29. 27/06/2011<br />Have you got a target list of companies.<br />Is your profile keyword rich.<br />Join the conversations.<br />Take the conversation offline…<br />@nokiacareers <br />@beckyfolb<br />
  30. 30. 27/06/2011<br />3 steps further…<br />SLIDESHARE<br />App to share PowerPoint presentations & videos. <br />BOX.NET<br />App to add any number of downloadable documents.<br />WORDPRESS<br />Great platform <br />to use for blogs. <br />@nokiacareers <br />@beckyfolb<br />
  31. 31. 27/06/2011<br />Final Words<br /><ul><li> Be visible and approachable.
  32. 32. What you say online matters – you can’t hide!
  33. 33. Demonstrate your unique value to employers.
  34. 34. You are an outsider until you are connected.
  35. 35. Maintain two way conversations
  36. 36. Send relevant emails or weaken credibility.
  37. 37. Quality not quantity.
  38. 38. Continue learning and inspire others.</li></ul>@nokiacareers <br />@beckyfolb<br />
  39. 39. 27/06/2011<br />Any<br />Questions?<br />@nokiacareers <br />@beckyfolb<br />
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