Social Recruiting - June 2011
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Social Recruiting - June 2011

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Presentation at Hult International Business School
- Nokia case study
- Looking after and enhancing your Digital identity.

More in: Career , Technology , Business
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  • 1. Rebecca Folb @beckyfolb
    Global Talent Acquisition (Digital Marketing)
    Nokia
    Social Recruiting
  • 2. Global Talent Acquisition & Employer Branding
    • Sourcing
    • 3. Talent Pipeline/Community Building
    • 4. Employer Image
    @nokiacareers
    @beckyfolb
  • 5. 25 Billion
    Who is using…
    Linkedin?
    Twitter?
    Facebook?
    @nokiacareers
    @beckyfolb
  • 6. 27/06/2011
    FACTS
    The basis for success is the
    time and effort required to
    network and establish
    valuable connections…
    The number 1 professional networking site. There are over 100 million users.
    The number 2 social media site nearing 300 million users. interests.
    The social media giant with over 700 million users.
  • 7. Social Recruiting is all
    about being Social…
    @nokiacareers
    @beckyfolb
  • 8. 27/06/2011
    Be in charge of
    your Digital Identity..
    @nokiacareers
    @beckyfolb
  • 9. 27/06/2011
    The development of
    recruitment advertising…
    SOCIAL
    PRINT
    ONLINE
    @nokiacareers
    @beckyfolb
  • 10. Our promise to Social Recruiting
    • Global consistency.
    • 11. Authenticity in our values.
    • 12. Commitment.
    • 13. Differentiation from competition.
    • 14. Strong global presence.
    @nokiacareers
    @beckyfolb
  • 15. 27/06/2011
    Talent communities
    New vacancy
    Stronger talent pipeline
    Recruitment begins with conversations
    @nokiacareers
    @beckyfolb
  • 16. 27/06/2011
    Our goal..
    @nokiacareers
    @beckyfolb
  • 17. 27/06/2011
    Social Selection
    • Identify & reach
    • 18. Source & contact
    Social Engagement
    • Community building
    • 19. Two way communication
    Social Attraction
    • Generating a buzz
    • 20. Sharing positive brand messages
    @nokiacareers
    @beckyfolb
  • 21. 27/06/2011
    “Conversations cannot
    be controlled, they can only
    be joined”
    Randall Rothenberg, President of the Trade Group Interactive Ad Bureau.
    @nokiacareers
    @beckyfolb
  • 22. 27/06/2011
    Employer
    Brand
    Reporting
    Engagement
    Reach
    @nokiacareers
    @beckyfolb
  • 23. Why?
    Your presence!
    • Authentic
    • 24. Consistency
    Stand out from the crowd!
    • Credibility
    • 25. Differentiation from others
    Enhance your status!
    • Relationship building
    • 26. Approachable
    @nokiacareers
    @beckyfolb
  • 27. 27/06/2011
    Make it clear you are looking for a job!
    Be easily contactable/
    approachable.
    @nokiacareers
    @beckyfolb
  • 28. 27/06/2011
    Make it clear you are looking for a job!
    Use your status updates to
    tweet about industry topics,
    tips, advice. Be seen as a thought leader!
    @nokiacareers
    @beckyfolb
  • 29. 27/06/2011
    Have you got a target list of companies.
    Is your profile keyword rich.
    Join the conversations.
    Take the conversation offline…
    @nokiacareers
    @beckyfolb
  • 30. 27/06/2011
    3 steps further…
    SLIDESHARE
    App to share PowerPoint presentations & videos.
    BOX.NET
    App to add any number of downloadable documents.
    WORDPRESS
    Great platform
    to use for blogs.
    @nokiacareers
    @beckyfolb
  • 31. 27/06/2011
    Final Words
    • Be visible and approachable.
    • 32. What you say online matters – you can’t hide!
    • 33. Demonstrate your unique value to employers.
    • 34. You are an outsider until you are connected.
    • 35. Maintain two way conversations
    • 36. Send relevant emails or weaken credibility.
    • 37. Quality not quantity.
    • 38. Continue learning and inspire others.
    @nokiacareers
    @beckyfolb
  • 39. 27/06/2011
    Any
    Questions?
    @nokiacareers
    @beckyfolb