How to Use Inbound Marketing &
Social Media to Grow Your
Business
Rebecca Corliss
@repcor
Rebecca
Corliss
@repcor
Lead
Today’s Agenda
The Inbound Shift
Crucial Role of Content
Grow Social Media as a Channel
Use Inbound to Earn Leads & S...
The Inbound Shift
1
Inbound Methodology
Critical Role of Content
2
Start with
customers’
questions
Context +
Context Authority+
25% 75%+
FACT
97%
Blogs
attract
more
links.
Talk about
your industry
NOT YOURSELF
1. Focus on Being Helpful
2. Create Valuable Content to Earn Links
3. Blog Frequently and Consistently
4. Put Calls-to-Action on All Your Content
Grow Social Media As a
Channel3
34Pew Research
35Pew Research
Social Proven an Effective
Channel For Customer Acquisition
2013 State of Inbound
1. Spread Your Best Content via Social
2. Let Content Grow Your Reach
3. Help Other’s Share Your Content
4. Make it Easy to Follow You
Use Inbound to Earn
Leads & Sales4
4.4%
of new visitors
convert to sale
91
IBM BENCHMARK CYBER MONDAY REPORT, 2011
What can you
OFFER
during the
research
phase?
1Tweet FormEbook Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Social to Lead Generation Process
1Tweet Form Lead
Like CTABlog
Post
Landing
Page
Post CTAProduct
Page
Landing
Page
Inbound Gut Check: Will They LOVE It?
Eb...
Social Post Blog Article
CTA
Landing Page
Step-by-Step Example…
1. Use CTAs & Landing Pages with Forms
2. Nurture Inbound Leads with Email
49
3. Add Sales Content When Relevant
50
4. Measure & Target Best Channels
Inbound In Review
THANK
YOU
Rebecca
Corliss
@repcor
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
How to Use Inbound Marketing & Social Media to Grow Your Business
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How to Use Inbound Marketing & Social Media to Grow Your Business

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Presented April 8, 2014 at the WISE Symposium

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How to Use Inbound Marketing & Social Media to Grow Your Business

  1. 1. How to Use Inbound Marketing & Social Media to Grow Your Business Rebecca Corliss @repcor
  2. 2. Rebecca Corliss @repcor
  3. 3. Lead Today’s Agenda The Inbound Shift Crucial Role of Content Grow Social Media as a Channel Use Inbound to Earn Leads & Sales 1 2 3 4
  4. 4. The Inbound Shift 1
  5. 5. Inbound Methodology
  6. 6. Critical Role of Content 2
  7. 7. Start with customers’ questions
  8. 8. Context +
  9. 9. Context Authority+
  10. 10. 25% 75%+
  11. 11. FACT 97% Blogs attract more links.
  12. 12. Talk about your industry NOT YOURSELF 1. Focus on Being Helpful
  13. 13. 2. Create Valuable Content to Earn Links
  14. 14. 3. Blog Frequently and Consistently
  15. 15. 4. Put Calls-to-Action on All Your Content
  16. 16. Grow Social Media As a Channel3
  17. 17. 34Pew Research
  18. 18. 35Pew Research
  19. 19. Social Proven an Effective Channel For Customer Acquisition 2013 State of Inbound
  20. 20. 1. Spread Your Best Content via Social
  21. 21. 2. Let Content Grow Your Reach
  22. 22. 3. Help Other’s Share Your Content
  23. 23. 4. Make it Easy to Follow You
  24. 24. Use Inbound to Earn Leads & Sales4
  25. 25. 4.4% of new visitors convert to sale 91 IBM BENCHMARK CYBER MONDAY REPORT, 2011
  26. 26. What can you OFFER during the research phase?
  27. 27. 1Tweet FormEbook Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Social to Lead Generation Process
  28. 28. 1Tweet Form Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Inbound Gut Check: Will They LOVE It? Ebook
  29. 29. Social Post Blog Article CTA Landing Page Step-by-Step Example…
  30. 30. 1. Use CTAs & Landing Pages with Forms
  31. 31. 2. Nurture Inbound Leads with Email 49
  32. 32. 3. Add Sales Content When Relevant 50
  33. 33. 4. Measure & Target Best Channels
  34. 34. Inbound In Review
  35. 35. THANK YOU Rebecca Corliss @repcor

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