How to Improve Lead Generation Using the Social Media Advancements of 2012

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  • 1. How to Improve Lead GenerationUsing the Social MediaAdvancements in 2012 Rebecca Corliss Head Social Media and Content HubSpot
  • 2. RebeccaCorliss@repcorHead of SocialMedia and Contentat HubSpot
  • 3. 1WHAT IS INBOUND
  • 4. Inbound marketing is afundamental shift in how we relate to potential customers
  • 5. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY‘DO NOT CALL’
  • 6. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENTINTERRUPTINVENTORY 7
  • 7. Social to Lead Process 1 Tweet Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page
  • 8. Gut Check: Will they LOVE it? 1 Tweet Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page
  • 9. Step-by-Step ExampleSocial Post Blog Article Landing Page CTA
  • 10. 2A WORLD OF VISUALS
  • 11. SOCIAL USERSSHIFTED FOCUS TOVISUAL CONTENT.
  • 12. Pinterest Boards
  • 13. Direct to Shopping Experience
  • 14. Pinterest for B2B
  • 15. Twitter Designs
  • 16. LinkedIn Company Pages
  • 17. And a New Toy …
  • 18. Using Vine for Marketing
  • 19. HubSpot’s Test: Vine #inboundchat
  • 20. Designersare themarketersof thefuture.
  • 21. Bepreparedto changeyourcontentstrategy.
  • 22. Visuals willincreasesharesand likes.
  • 23. 3SOCIAL ADS
  • 24. NEW SOCIAL ADSHELPED US BERELEVANTPROMOTOTERS.
  • 25. Target Topics vs. People
  • 26. New Facebook Promoted Post
  • 27. Out-Performs Sponsored Story
  • 28. Natural Within Content Streams
  • 29. New Options to Promote Reach
  • 30. Best Used to Promote Content
  • 31. Amplifycontent tointerestedusers.
  • 32. Use ad-drivenreach tosupportnaturalreach.
  • 33. Beggingneverworks.Focus onvalue.
  • 34. 4SOCIAL AND SEARCH
  • 35. SOCIAL BROUGHTRELEVANCE AND ANEW FORM OFAUTHORITY TOSEARCH.
  • 36. Migrating Away from Search Rank
  • 37. Google+ Info in Search Results
  • 38. Social Adds Utility and Relevance
  • 39. Google+ Blog Author Profiles
  • 40. Track Individuals’ Contributions
  • 41. Google+ Competition
  • 42. Yourpersonalreputationis yoursearchauthority.
  • 43. Use socialreach tocompetein search.
  • 44. Focus onincreasingutility, notrank.
  • 45. 5PUTTING IT TOGETHER
  • 46. STEP 1:BUILD OR IMPROVEYOUR VISUALCONTENTSTRATEGY.
  • 47. STEP 2:USE RELEVANTADS TO AMPLIFYYOUR REACH ANDCONTENT.
  • 48. STEP 3:USE SOCIAL TOFUEL YOURSEARCHPERFORMANCEOPPORTUNITIES.
  • 49. THANK YOU Rebecca Corliss @repcor