Bloggy Conference SEO Presentation
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Here's the Slide Share for the Bloggy Conference. If you have any questions, please don't hesitate to email us at info@BareKnuckleStrategy.com or call at (513) 402-2735. ...

Here's the Slide Share for the Bloggy Conference. If you have any questions, please don't hesitate to email us at info@BareKnuckleStrategy.com or call at (513) 402-2735.

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Bloggy Conference SEO Presentation Presentation Transcript

  • 1. Digital Marketingand theSEO Balance
  • 2. Internet, Email, and Wireless
    Evolved Marketing
    80% of traffic is from search engines
    Google has about 65.5% market share
    Moving target
    Good content attracts visitors and links
    Understanding Digital Marketing
  • 3. Google is a great free resource:
    Google Webmaster Tools
    Google Places
    Google Analytics
    Google AdWords
    Google Shopping
    Other Google Apps Calendar, Gmail, Docs, Alerts, Reader, Voice
    GoogleApplicationsandTools
  • 4. Identify Your USP
    Why do you deserve to rank?
    What makes you better than the competition?
    What makes you different / unique?
    What is your specialized knowledge?
  • 5. A Successful Marketing Plan is a Customized Mix of:
    Keyword Supporting Content
    Quality Inbound Links
    Search Friendly Website
    Pay Per Click (Google AdWords)
    Local Search Marketing
    Social Networking
    Email Marketing
    ROI Analysis
    Online & Social Media Marketing
  • 6. Online Marketing Cycle
    Research
    keywords
    competition
    market
    Optimization
    on-site
    social accounts
    LinkMarketing
    get noticed
    social networking
    SupportingMedia
    video on YouTube
    social media sites
    create external buzz
    Analysis
    review metrics
    adjust strategy based on what’s working
  • 7. Research: Keywords
    Google Keyword Tool
    Social Media
    search.twitter.com
    listen to market speak
    “Hints” from Google
    Find topics to write about
    Find products/services to review
    Find related sites to market to/guest blog for
  • 8. Research: Competition
    Competition = Top Ranking Sites
    Competitor’s Social Media Sites
    Evaluate Competitor’s Content
    Google - allintitle:
    Yahoo! - linkdomain:
  • 9. Research: Market
    Social Media
    compliments
    complaints
    common problems
    Befriend a Librarian
    WhosTalkin.com
    SocialMention.com
    Survey your market
  • 10. Optimization: The SEO Balance
    • Technical
    • 11. Content
    • 12. Links
  • What the search engine sees
    Optimization: Technical
  • 13. Optimization: Technical
    Ask your developer / designer:
    Can I edit titles & meta tags?
    Custom 404?
    How do you handle redirects?
    Sitemap creation? .xml .html
    Is there a robots.txt file?
    How do I edit the site?
    Can my SEO person make changes?
  • 14. Optimization: Technical
    SEO Plugins for Blogs
    HeadSpace 2
    SEO Slugs
    Sitemap Generator (html)
    Google XML Sitemaps
  • 15. Technical Tools / Helpful Sites
    Google Webmaster Tools
    Google Guidelines
    SEO Starter Guide
    Optimization: Technical
  • 16. Optimization: Content
    Build Site Around Themes
  • 17. Optimization: Content
    Images
    Videos
    News
    Shopping
    Books
    Places
    Blogs
    Realtime(currently not available)
    Discussions
    Recipes
    Patents
  • 18. Link Marketing is Social Networking
    • Quality not Quantity
    • 19. Link TO other authority sites
    • 20. Link TO related sites
    • 21. Become influential and active in your social networks
    • 22. Social media links DO help
    • 23. Get Noticed
    • 24. Be creative!
    • 25. Don’t forget the “easy” links
    Optimization: Link Marketing
  • 26. Supporting Media
    Examples of supporting media
    Video
    Images
    Mobile
    Blogs
    Local search engines
    Coupon and Deal Sites
    Social media
  • 27.
    • Image optimization
    • 28. Alt attribute (alternative text - required)
    • 29. Keywords in file name
    • 30. Text versus image
    • 31. Video
    • 32. Keywords in description
    • 33. Link to your site in description
    • 34. Google transcribe
    Supporting Media: Images and Video
  • 35. You See This Image…
  • 36. Use your alt tags and name the image with keywords so that it comes up in search and makes it readable for those who cannot view the images, such as the visually impaired who use reading machines.
    But the Search Engines See This…
  • 37. Use the Transcription Button
  • 38. Don’t Forget a Link to Your Site!
  • 39. Use Your Keywords in Video’s Description
  • 40. Supporting Media: Mobile
    Are your site visitors using mobile?
    Mobile Site vs. Mobile App
    What platform is best?
  • 41. You Could Be Missing Out on Traffic
  • 42. Define Focus and Direction
    Long Tail
    WordPress
    Plug-ins
    Akismet – combat comment spam
    HeadSpace2 – SEO
    Wordpress.com (their site)
    Wordpress.org (install on your site - preferred)
    Supporting Media: Blogs
  • 43.
    • Claim your listings
    • 44. Optimize
    • 45. Positive reviews do help
    • 46. Consistent listings build trust
    Supporting Media: Local Search
  • 47. Coupon and Deal Sites
    • Groupon, CincySavers, Living Social, CoupSmart
    • 48. Prepare in advance
    • 49. Know your break even point
    • 50. Widely shared in social networks
    Supporting Media: Coupons and Deals
  • 51. Remember to add social elements
    ShareThis
    WordpressPlugins
    Add “Like” buttonhttp://developers.facebook.com
    Use your networks to connect
    Link to social sites in email, print, from site, stickers, banners etc.
    Supporting Media: Social Networks
  • 52. Google Analytics
    Identify Key Performance Indicators
    Know how to find them
    Search traffic
    Referrer traffic
    Conversions
    Keywords
    Visitor map
    Identify Potential Problems
    Abandoned shopping cart
    Page errors
    Errors with forms
    Analysis
  • 53. Network Size / Subscribers
    Active vs. Total Members
    New vs. Repeat Commentators
    Quantity / Quality of Comments
    Conversions
    • Contacts
    • 54. Coupon redemption
    • 55. Leads / Sales
    Brand mentions
    Analysis: Key Performance Indicators
  • 56. Analysis: Tips
    Don’t focus on proving direct ROI
    Benefits are often secondary or tertiary
    Focus on interaction, value of content, not numbers
    Focus on Branding
    Measure actions, not just size of network
    Track your time/costs
    Social Media is for conversation, not conversion
  • 57. Online Marketing Cycle
    Research
    keywords
    competition
    market
    Optimization
    on-site
    social accounts
    LinkMarketing
    get noticed
    social networking
    SupportingMedia
    video on YouTube
    social media sites
    create external buzz
    Analysis
    review metrics
    adjust strategy based on what’s working
  • 58. Allison Kulage
    (513) 402-2735
    allison@bareknucklestrategy.com
    BareKnuckleStrategy.comBareKnuckleStrategy.com/blogfacebook.com/BareKnuckleStrategy Twitter @BareKnuckleMktg
    Thank you!