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New Media II: Web Design, …

New Media II: Web Design,
Independent Honors Option Spring 2010: How the philosophy of Google can be applied to business strategy and personal relationships

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  • Even though this stuff is known, Google never ceases to amaze. Nicely summarized, thanks for sharing!
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  • 1. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google<br />“How to be Disruptive”<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 2. Google “How to be Disruptive”<br />Rebecca Carlson<br />How to be disruptive- think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 3. Google “How to be Disruptive”<br />Rebecca Carlson<br />People Who Were Disruptive<br />Steve Jobs – Apple<br />Brin and Page – Google<br />Mark Zuckerberg – Facebook<br />Craig Newmark – Craigslist<br />Jimmy Wales – Wikipedia<br />Jeff Bezos – Amazon<br />Kevin Rose - Digg<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 4. Google “How to be Disruptive”<br />Rebecca Carlson<br />Information Revolutions<br />Writing<br />Printing<br />Mass media<br />Entertainment<br />Tool Shed<br />Information Highway<br />Irving Fang 1997<br />Today’s Revolution<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 5. Google “How to be Disruptive”<br />Rebecca Carlson<br />Knowledgeis built upon<br />Information is organized<br />Data is collected and researched<br />Data and information are easily transferable; knowledge built by a person may not transfer to another well.<br />Information is considered an economic activity, since institutions are involved in the production, collection, exchange, distribution, circulation, processing, transmission, and control.<br />The information age is a transition from an economy based on industry to an economy based on the control of information.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 6. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google<br />By a simple goal to make information accessible, Google disrupted the business landscape and altered media.<br />Founders Larry Page and Sergey Brin wanted to make the world a better place by empowering consumers.<br />People with the right information make better decisions.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 7. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google<br />Google made platforms easily distributable and simplifies tasks for consumers, better delivering “the world’s information.”<br />Blogger – publishing content<br />Google docs and calendar – office collaboration<br />Youtube – videos<br />Picasa – photos<br />Google analytics – track site traffic<br />Google groups - communities<br />Adsense – revenue<br />Google maps - directions<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 8. Google “How to be Disruptive”<br />Rebecca Carlson<br />“Ten things we know to be true”<br />Focus on the user and all else will follow.<br />It’s best to do one thing really, really well.<br />Fast is better than slow<br />Democracy on the web works<br />You don’t need to be at your desk to need an answer.<br />You can make money without doing evil. <br />There’s always more information out there.<br />The need for information crosses all borders<br />You can be serious without a suit.<br />Great just isn’t good enough.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 9. Google “How to be Disruptive”<br />Rebecca Carlson<br />Focus on the user<br />and all else will follow.<br />Google has done something else that sets the best companies apart: earn customers’ trust. Google focuses on the users, not investors, and on their core values, not quarterly market expectations. <br />Objective is to create best user experience possible.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 10. Google “How to be Disruptive”<br />Rebecca Carlson<br />It’s best to do one thing<br />really, really well.<br />Dedication to core principle.<br />Corporate Mission Statement: to organize the world’s information and make it universally accessible and useful.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 11. Google “How to be Disruptive”<br />Rebecca Carlson<br />Fast is better than slow<br />Time is valuable.Consumers want to enter a search term and be on their way.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 12. Google “How to be Disruptive”<br />Rebecca Carlson<br />Democracy on the web<br />works<br />Collective effort from consumers to share information<br />- Links clicked most often rank higher in search results<br />Consumers want choices and multiple mediums to receive information<br />Founders Brin and Page wanted the Internet to foster a democratic ethos that would liberate people.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 13. Google “How to be Disruptive”<br />Rebecca Carlson<br />You don’t need to be at<br />your desk to need an<br />answer.<br />The world is increasingly mobile and people want to access information everywhere.<br />Google has remained innovative with consumers needs.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 14. Google “How to be Disruptive”<br />Rebecca Carlson<br />You can make money<br />without doing evil. <br />Make something so great that your users will distribute it virally – money will follow afterward.<br />Motto: Don’t be Evil. Founders Sergey Brin and Larry Page wanted to harness their good intentions and distinguish themselves from other corporations.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 15. Google “How to be Disruptive”<br />Rebecca Carlson<br />There’s always more<br />information out there.<br />Going beyond the first step and continuously experimenting.<br />Employees are allotted one day a week, 20% of their work time to pursuing projects they feel passionate about.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 16. Google “How to be Disruptive”<br />Rebecca Carlson<br />The need for<br />information crosses all<br />borders<br />Go global.<br />All the world’s information is more accessible than ever before. <br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 17. Google “How to be Disruptive”<br />Rebecca Carlson<br />Great just isn’t good<br />enough.<br />Being good at something is just the starting point<br />Set goals <br />Be innovative<br />“Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.”<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  • 18. Google “How to be Disruptive”<br />Rebecca Carlson<br />You can be serious<br />without a suit.<br />Work should be a challenge and the challenge should be fun<br />Culture have engineers focus “inward”. <br />At Google headquarters, everything any employee needs is provided. <br />Engineers work in teams, “the wisdom of crowds.”<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 19. Google “How to be Disruptive”<br />Rebecca Carlson<br />What once was<br /><ul><li> Companies were in charge
  • 20. Flow of information is controlled
  • 21. Mass market
  • 22. Marketing to customers
  • 23. Economy based on scarcity
  • 24. Separation from customers
  • 25. Self-containment
  • 26. Privacy</li></ul>Disruption Revolution Philosophy Evolution Conclusion <br />
  • 27. Google “How to be Disruptive”<br />Rebecca Carlson<br />What is now<br /><ul><li> Customers are in charge
  • 28. Information is boundless
  • 29. Mass of niches
  • 30. Conversing with customers
  • 31. Economy based on abundance
  • 32. Collaboration with customers
  • 33. Networks
  • 34. Transparency</li></ul>Disruption Revolution Philosophy Evolution Conclusion <br />
  • 35. Google “How to be Disruptive”<br />Rebecca Carlson<br />What companies are doing<br />- Different mediums to distribute information<br />- Charging for content and subscriptions<br />- Accessibility<br />- Supporting consumer’s desire for choice <br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 36. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google didn’t change what we know about business and media, they influenced and empowered consumers to get information how they want it.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 37. Google “How to be Disruptive”<br />Rebecca Carlson<br />What we’ve learned<br />To be disruptive:<br />- think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society<br />Above all…Be disruptive to make the world a better place<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  • 38. Sources“Googled: The End of the World as We Know It” Ken Auletta“What Would Google Do?”Jeff Jarvis“Information Revolution” Wikipedia<br />

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