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New Media II: Web Design, …

New Media II: Web Design,
Independent Honors Option Spring 2010: How the philosophy of Google can be applied to business strategy and personal relationships

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  • 1. Google “How to be Disruptive”
    Rebecca Carlson
    Google
    “How to be Disruptive”
    Disruption Revolution Philosophy Evolution Conclusion
  • 2. Google “How to be Disruptive”
    Rebecca Carlson
    How to be disruptive- think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society
    Disruption Revolution Philosophy Evolution Conclusion
  • 3. Google “How to be Disruptive”
    Rebecca Carlson
    People Who Were Disruptive
    Steve Jobs – Apple
    Brin and Page – Google
    Mark Zuckerberg – Facebook
    Craig Newmark – Craigslist
    Jimmy Wales – Wikipedia
    Jeff Bezos – Amazon
    Kevin Rose - Digg
    Disruption Revolution Philosophy Evolution Conclusion
  • 4. Google “How to be Disruptive”
    Rebecca Carlson
    Information Revolutions
    Writing
    Printing
    Mass media
    Entertainment
    Tool Shed
    Information Highway
    Irving Fang 1997
    Today’s Revolution
    Disruption Revolution Philosophy Evolution Conclusion
  • 5. Google “How to be Disruptive”
    Rebecca Carlson
    Knowledgeis built upon
    Information is organized
    Data is collected and researched
    Data and information are easily transferable; knowledge built by a person may not transfer to another well.
    Information is considered an economic activity, since institutions are involved in the production, collection, exchange, distribution, circulation, processing, transmission, and control.
    The information age is a transition from an economy based on industry to an economy based on the control of information.
    Disruption Revolution Philosophy Evolution Conclusion
  • 6. Google “How to be Disruptive”
    Rebecca Carlson
    Google
    By a simple goal to make information accessible, Google disrupted the business landscape and altered media.
    Founders Larry Page and Sergey Brin wanted to make the world a better place by empowering consumers.
    People with the right information make better decisions.
    Disruption Revolution Philosophy Evolution Conclusion
  • 7. Google “How to be Disruptive”
    Rebecca Carlson
    Google
    Google made platforms easily distributable and simplifies tasks for consumers, better delivering “the world’s information.”
    Blogger – publishing content
    Google docs and calendar – office collaboration
    Youtube – videos
    Picasa – photos
    Google analytics – track site traffic
    Google groups - communities
    Adsense – revenue
    Google maps - directions
    Disruption Revolution Philosophy Evolution Conclusion
  • 8. Google “How to be Disruptive”
    Rebecca Carlson
    “Ten things we know to be true”
    Focus on the user and all else will follow.
    It’s best to do one thing really, really well.
    Fast is better than slow
    Democracy on the web works
    You don’t need to be at your desk to need an answer.
    You can make money without doing evil.
    There’s always more information out there.
    The need for information crosses all borders
    You can be serious without a suit.
    Great just isn’t good enough.
    Disruption Revolution Philosophy Evolution Conclusion
  • 9. Google “How to be Disruptive”
    Rebecca Carlson
    Focus on the user
    and all else will follow.
    Google has done something else that sets the best companies apart: earn customers’ trust. Google focuses on the users, not investors, and on their core values, not quarterly market expectations.
    Objective is to create best user experience possible.
    Disruption Revolution Philosophy Evolution Conclusion
  • 10. Google “How to be Disruptive”
    Rebecca Carlson
    It’s best to do one thing
    really, really well.
    Dedication to core principle.
    Corporate Mission Statement: to organize the world’s information and make it universally accessible and useful.
    Disruption Revolution Philosophy Evolution Conclusion
  • 11. Google “How to be Disruptive”
    Rebecca Carlson
    Fast is better than slow
    Time is valuable.Consumers want to enter a search term and be on their way.
    Disruption Revolution Philosophy Evolution Conclusion
  • 12. Google “How to be Disruptive”
    Rebecca Carlson
    Democracy on the web
    works
    Collective effort from consumers to share information
    - Links clicked most often rank higher in search results
    Consumers want choices and multiple mediums to receive information
    Founders Brin and Page wanted the Internet to foster a democratic ethos that would liberate people.
    Disruption Revolution Philosophy Evolution Conclusion
  • 13. Google “How to be Disruptive”
    Rebecca Carlson
    You don’t need to be at
    your desk to need an
    answer.
    The world is increasingly mobile and people want to access information everywhere.
    Google has remained innovative with consumers needs.
    Disruption Revolution Philosophy Evolution Conclusion
  • 14. Google “How to be Disruptive”
    Rebecca Carlson
    You can make money
    without doing evil.
    Make something so great that your users will distribute it virally – money will follow afterward.
    Motto: Don’t be Evil. Founders Sergey Brin and Larry Page wanted to harness their good intentions and distinguish themselves from other corporations.
    Disruption Revolution Philosophy Evolution Conclusion
  • 15. Google “How to be Disruptive”
    Rebecca Carlson
    There’s always more
    information out there.
    Going beyond the first step and continuously experimenting.
    Employees are allotted one day a week, 20% of their work time to pursuing projects they feel passionate about.
    Disruption Revolution Philosophy Evolution Conclusion
  • 16. Google “How to be Disruptive”
    Rebecca Carlson
    The need for
    information crosses all
    borders
    Go global.
    All the world’s information is more accessible than ever before.
    Disruption Revolution Philosophy Evolution Conclusion
  • 17. Google “How to be Disruptive”
    Rebecca Carlson
    Great just isn’t good
    enough.
    Being good at something is just the starting point
    Set goals
    Be innovative
    “Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.”
    Disruption Revolution Philosophy Evolution Conclusion
  • 18. Google “How to be Disruptive”
    Rebecca Carlson
    You can be serious
    without a suit.
    Work should be a challenge and the challenge should be fun
    Culture have engineers focus “inward”.
    At Google headquarters, everything any employee needs is provided.
    Engineers work in teams, “the wisdom of crowds.”
    Disruption Revolution Philosophy Evolution Conclusion
  • 19. Google “How to be Disruptive”
    Rebecca Carlson
    What once was
    • Companies were in charge
    • 20. Flow of information is controlled
    • 21. Mass market
    • 22. Marketing to customers
    • 23. Economy based on scarcity
    • 24. Separation from customers
    • 25. Self-containment
    • 26. Privacy
    Disruption Revolution Philosophy Evolution Conclusion
  • 27. Google “How to be Disruptive”
    Rebecca Carlson
    What is now
    • Customers are in charge
    • 28. Information is boundless
    • 29. Mass of niches
    • 30. Conversing with customers
    • 31. Economy based on abundance
    • 32. Collaboration with customers
    • 33. Networks
    • 34. Transparency
    Disruption Revolution Philosophy Evolution Conclusion
  • 35. Google “How to be Disruptive”
    Rebecca Carlson
    What companies are doing
    - Different mediums to distribute information
    - Charging for content and subscriptions
    - Accessibility
    - Supporting consumer’s desire for choice
    Disruption Revolution Philosophy Evolution Conclusion
  • 36. Google “How to be Disruptive”
    Rebecca Carlson
    Google didn’t change what we know about business and media, they influenced and empowered consumers to get information how they want it.
    Disruption Revolution Philosophy Evolution Conclusion
  • 37. Google “How to be Disruptive”
    Rebecca Carlson
    What we’ve learned
    To be disruptive:
    - think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society
    Above all…Be disruptive to make the world a better place
    Disruption Revolution Philosophy Evolution Conclusion
  • 38. Sources“Googled: The End of the World as We Know It” Ken Auletta“What Would Google Do?”Jeff Jarvis“Information Revolution” Wikipedia