Google

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New Media II: Web Design,
Independent Honors Option Spring 2010: How the philosophy of Google can be applied to business strategy and personal relationships

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  • Even though this stuff is known, Google never ceases to amaze. Nicely summarized, thanks for sharing!
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Google

  1. 1. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google<br />“How to be Disruptive”<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  2. 2. Google “How to be Disruptive”<br />Rebecca Carlson<br />How to be disruptive- think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  3. 3. Google “How to be Disruptive”<br />Rebecca Carlson<br />People Who Were Disruptive<br />Steve Jobs – Apple<br />Brin and Page – Google<br />Mark Zuckerberg – Facebook<br />Craig Newmark – Craigslist<br />Jimmy Wales – Wikipedia<br />Jeff Bezos – Amazon<br />Kevin Rose - Digg<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  4. 4. Google “How to be Disruptive”<br />Rebecca Carlson<br />Information Revolutions<br />Writing<br />Printing<br />Mass media<br />Entertainment<br />Tool Shed<br />Information Highway<br />Irving Fang 1997<br />Today’s Revolution<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  5. 5. Google “How to be Disruptive”<br />Rebecca Carlson<br />Knowledgeis built upon<br />Information is organized<br />Data is collected and researched<br />Data and information are easily transferable; knowledge built by a person may not transfer to another well.<br />Information is considered an economic activity, since institutions are involved in the production, collection, exchange, distribution, circulation, processing, transmission, and control.<br />The information age is a transition from an economy based on industry to an economy based on the control of information.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  6. 6. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google<br />By a simple goal to make information accessible, Google disrupted the business landscape and altered media.<br />Founders Larry Page and Sergey Brin wanted to make the world a better place by empowering consumers.<br />People with the right information make better decisions.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  7. 7. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google<br />Google made platforms easily distributable and simplifies tasks for consumers, better delivering “the world’s information.”<br />Blogger – publishing content<br />Google docs and calendar – office collaboration<br />Youtube – videos<br />Picasa – photos<br />Google analytics – track site traffic<br />Google groups - communities<br />Adsense – revenue<br />Google maps - directions<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  8. 8. Google “How to be Disruptive”<br />Rebecca Carlson<br />“Ten things we know to be true”<br />Focus on the user and all else will follow.<br />It’s best to do one thing really, really well.<br />Fast is better than slow<br />Democracy on the web works<br />You don’t need to be at your desk to need an answer.<br />You can make money without doing evil. <br />There’s always more information out there.<br />The need for information crosses all borders<br />You can be serious without a suit.<br />Great just isn’t good enough.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  9. 9. Google “How to be Disruptive”<br />Rebecca Carlson<br />Focus on the user<br />and all else will follow.<br />Google has done something else that sets the best companies apart: earn customers’ trust. Google focuses on the users, not investors, and on their core values, not quarterly market expectations. <br />Objective is to create best user experience possible.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  10. 10. Google “How to be Disruptive”<br />Rebecca Carlson<br />It’s best to do one thing<br />really, really well.<br />Dedication to core principle.<br />Corporate Mission Statement: to organize the world’s information and make it universally accessible and useful.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  11. 11. Google “How to be Disruptive”<br />Rebecca Carlson<br />Fast is better than slow<br />Time is valuable.Consumers want to enter a search term and be on their way.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  12. 12. Google “How to be Disruptive”<br />Rebecca Carlson<br />Democracy on the web<br />works<br />Collective effort from consumers to share information<br />- Links clicked most often rank higher in search results<br />Consumers want choices and multiple mediums to receive information<br />Founders Brin and Page wanted the Internet to foster a democratic ethos that would liberate people.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  13. 13. Google “How to be Disruptive”<br />Rebecca Carlson<br />You don’t need to be at<br />your desk to need an<br />answer.<br />The world is increasingly mobile and people want to access information everywhere.<br />Google has remained innovative with consumers needs.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  14. 14. Google “How to be Disruptive”<br />Rebecca Carlson<br />You can make money<br />without doing evil. <br />Make something so great that your users will distribute it virally – money will follow afterward.<br />Motto: Don’t be Evil. Founders Sergey Brin and Larry Page wanted to harness their good intentions and distinguish themselves from other corporations.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  15. 15. Google “How to be Disruptive”<br />Rebecca Carlson<br />There’s always more<br />information out there.<br />Going beyond the first step and continuously experimenting.<br />Employees are allotted one day a week, 20% of their work time to pursuing projects they feel passionate about.<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  16. 16. Google “How to be Disruptive”<br />Rebecca Carlson<br />The need for<br />information crosses all<br />borders<br />Go global.<br />All the world’s information is more accessible than ever before. <br />Disruption Revolution Philosophy Evolution Conclusion<br />
  17. 17. Google “How to be Disruptive”<br />Rebecca Carlson<br />Great just isn’t good<br />enough.<br />Being good at something is just the starting point<br />Set goals <br />Be innovative<br />“Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.”<br />Disruption Revolution Philosophy Evolution Conclusion<br />
  18. 18. Google “How to be Disruptive”<br />Rebecca Carlson<br />You can be serious<br />without a suit.<br />Work should be a challenge and the challenge should be fun<br />Culture have engineers focus “inward”. <br />At Google headquarters, everything any employee needs is provided. <br />Engineers work in teams, “the wisdom of crowds.”<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  19. 19. Google “How to be Disruptive”<br />Rebecca Carlson<br />What once was<br /><ul><li> Companies were in charge
  20. 20. Flow of information is controlled
  21. 21. Mass market
  22. 22. Marketing to customers
  23. 23. Economy based on scarcity
  24. 24. Separation from customers
  25. 25. Self-containment
  26. 26. Privacy</li></ul>Disruption Revolution Philosophy Evolution Conclusion <br />
  27. 27. Google “How to be Disruptive”<br />Rebecca Carlson<br />What is now<br /><ul><li> Customers are in charge
  28. 28. Information is boundless
  29. 29. Mass of niches
  30. 30. Conversing with customers
  31. 31. Economy based on abundance
  32. 32. Collaboration with customers
  33. 33. Networks
  34. 34. Transparency</li></ul>Disruption Revolution Philosophy Evolution Conclusion <br />
  35. 35. Google “How to be Disruptive”<br />Rebecca Carlson<br />What companies are doing<br />- Different mediums to distribute information<br />- Charging for content and subscriptions<br />- Accessibility<br />- Supporting consumer’s desire for choice <br />Disruption Revolution Philosophy Evolution Conclusion <br />
  36. 36. Google “How to be Disruptive”<br />Rebecca Carlson<br />Google didn’t change what we know about business and media, they influenced and empowered consumers to get information how they want it.<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  37. 37. Google “How to be Disruptive”<br />Rebecca Carlson<br />What we’ve learned<br />To be disruptive:<br />- think in new ways- face new challenges- solve problems with new solutions- see new opportunities- question the structure of society<br />Above all…Be disruptive to make the world a better place<br />Disruption Revolution Philosophy Evolution Conclusion <br />
  38. 38. Sources“Googled: The End of the World as We Know It” Ken Auletta“What Would Google Do?”Jeff Jarvis“Information Revolution” Wikipedia<br />

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