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Growth hacking: How We Acquired 100K Early Bird Signups with Zero Marketing Budget
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Growth hacking: How We Acquired 100K Early Bird Signups with Zero Marketing Budget

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Most startups dream about immense organic traffic at their launch. While there has been no rocket or viral growth for us yet, we gain a steady stream of new users every day. We at …

Most startups dream about immense organic traffic at their launch. While there has been no rocket or viral growth for us yet, we gain a steady stream of new users every day. We at https://realtimeboard.com/ have grown from 0 to 100K signups in 10 months – spending zero – practicing the methods described in this presentation.
Read the full article at http://blog.kissmetrics.com/100k-early-bird-signups/


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  • 1. From 0 to 100K Early Bird Signups with Zero Marketing Budget #GROWTHHACKING 7,5 USEFUL TIPS FROM REALTIMEBOARD.COM
  • 2. Tip #1 Prepare to listen Your first happy users are the best advisors Why? You find out if your product brings real value for the target audience The first feedback providers are your trusted community and loyal promoters Users generate great ideas and topics for your blog You can use the insightful testimonials on your website to establish credibility
  • 3. Tip #1 Prepare to listen: tools A Feedback forum – use helpdesk systems (Zendesk, Odesk, UserEcho and our favorite one – Freshdesk) Social Media – Twitter and Facebook pages to assist users outside the product. Email (Feedback@ yourbrandname.com) – to respond to private questions which may contain personal information.
  • 4. Tip #2 Start with Your Strongest Side — Your Existing Network Pitch to everyone. Everywhere Family Friends Online friends Address book Business partners Instagram followers
  • 5. Tip #3 Let Your Product Be Used in Workshops and in Academia RealtimeBoard at Ethnogram workshop with Vodafone Open Google, type in “[your audience] workshops” into the search box, and go.
  • 6. Tip #3 Let Your Product Be Used in Workshops and in Academia Events let you interact closely with the audience, understand the way they think and use your product, and see the reaction right away. Even if you don't attend the event, the organizers gather audience at their channels and bring credibility to your product. Some organizers were glad to introduce our logo on their websites, write posts, and embed our video, which brought us online users and backlinks. Lessons learned:
  • 7. Tip #4 Earn Reviews and Blog Posts from Users RealtimeBoard at Ethnogram workshop with Vodafone It works just like a snowball effect –once your product is referred to in a blog, you’ll continue to receive new reviews every month. in 5 months we had 700 backlinks and more than 100 000 visitors (and that was only beta)
  • 8. Tip #4 Earn Reviews and Blog Posts from Users 1. Find users who can write about you (use your existing network!) 2. Send your startup for review (use Mashable, MakeUseOf, AppStorm and other sites, just google them) 3. Connect with bloggers and authors, mention them in your tweets and posts 4. Have a good story and don't pay for review
  • 9. Tip #5 Work on Your PR Visiting journalist- attended events and participating in startup competitions may be a bridge to the most popular media. Startup competitions (TechCrunch, DEMO) Startup alleys and exhibitions Techie competitions Education for startups
  • 10. Tip #6 Use Your Product as a Viral Springboard Which part or your product can make it sharable organically? Until now, we’ve used the following ways: Peer-to-peer invitations via email Peer-to-peer invitations via Facebook Embed sharing at outer websites and blogs “Post to Facebook” option These altogether so far have brought about 15% of total signups, and there’s room to grow.
  • 11. Tip #7 Getting Broader Audience — We’ve Found the Perfect Platform 7 things to help you get better ranking Google Chrome Web Store helped us to increase traffic in several times Keyword Optimization The Cover Photo Categories and Collections Relevant Integrations (e.g. Google Drive) Current Users (let them know about your new app) Multiple Language Version of Chrome Store Landing Page Optimization
  • 12. Tip #7.5 Work hard on your product and love it! 1. Find users who can write about you (use your existing network!) 2. Send your startup for review (use Mashable, MakeUseOf, AppStorm and other sites, just google them) 3. Connect with bloggers and authors, mention them in your tweets and posts 4. Have a good story and don't pay for review Try to make your product better and better every day and bring happiness to your customers. Love them – and they will give you love, traffic and ... money :)
  • 13. Join us at RealtimeBoard.com #GROWTHHACKING Read the full article http://blog.kissmetrics.com/100k-early-bird-signups/