How to Optimize your Landing Page

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Optimization is the process of adjusting areas of your account such as your keywords and ad copy along with your website to increase the quality and capability of your AdWords ads. As a result of optimizing your campaigns, you will be able to reach your advertising objectives by increasing page views, minimizing costs, or increasing conversion rates.

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How to Optimize your Landing Page

  1. 1. LANDING PAGE Reach your advertising objectives by OPTIMIZATION increasing page views, minimiz ing costs, or increasing conversion rates.
  2. 2. WHY OPTIMIZEVery simply, optimizing your campaigns will make your advertising more effective.This means a higher Quality ScoreDecreased expenditures, andBetter returns on investment
  3. 3. CONSIDER YOUR ADVERTISING OBJECTIVESGenerating salesBranding your organizationGrowing traffic to your website
  4. 4. COMMON ADVERTISING GOALS AND FOCUS AREAS FOR EVERY GOAL:1. Get additional clicks Increase your ad exposure by adding related keywords and site placements in your ad groups while making your ad text more appealing.
  5. 5. 2. IMPROVE CLICK-THROUGH RATE (CTR)Put importance on ad quality.Get more clicks from refining your adsGet rid of extra impressions by developing negative keywords.
  6. 6. 3. IMPROVE RETURN ON INVESTMENT (ROI)Give attention to your ads and keywords to attract suitable visitors.Then focus on your website. Make sure your landing page and website are set up to enable customers to easily purchase the specific item being advertised.
  7. 7. HERE ARE A FEW KEY METHODSDETERMINED BY YOUR PRIMARY ADVERTISING OBJECTIVE:
  8. 8. STRENGTHEN YOUR ROITo optimize for ROI, aim for high Quality Scores Which can reduce charges, and increase conversions with appealing ads and relevant landing pages.
  9. 9. STRENGTHEN YOUR ROILead potential customers to the most pertinent page on your sitePut a call-to-action in your ads to highlight the action you expect buyers to takeSuggest specific selling points to get your ad to stand out
  10. 10. STRENGTHEN YOUR ROIGroup strongly connected keywords and ads together so that your ad text will correspond to a customers searchTarget the best locale and language with regards to your business
  11. 11. STRENGTHEN YOUR CTROptimization needs to focus on putting together more suitable and persuasive advertising to push more traffic to your web page.
  12. 12. STRENGTHEN YOUR CTRIntegrate keywords into your ad title and text to help make the ads more relevantApply negative keywords to take out impressions that will not end in clicks
  13. 13. STRENGTHEN YOUR CTRConstruct a relevant keyword list to target the time your ads will displayWork with keyword insertion to make your ad more appropriate to a unique audience
  14. 14. MAXIMIZE YOUR CLICKS AND TRAFFICIf your goal is to pull as much traffic to your website as possible, you might want to think about running a broader selection of keyword variations.Keep in mind that operating on very broad keywords could adversely affect your Quality Score and increase your expenditures.
  15. 15. MAXIMIZE YOUR CLICKS AND TRAFFICDevelop keywords for unadvertised parts of your websitePinpoint new keyword variation ideas employing the Keyword Tool
  16. 16. MAXIMIZE YOUR CLICKS AND TRAFFICIncrease daily budgets (to allow more clicks to occur)Expand your location targeting settings
  17. 17. BRAND AWARENESSBranding campaigns are intended to increase website traffic and allow a customer to interact or find out about your brand.To promote your brand, you can launch a cost - per-impression (CPM) campaign as well as a cost-per-click (CPC) campaign.
  18. 18. BRAND AWARENESSAdd to your text ads with picture and video ads that are valuable to branding messagesUse Display Network placements to show your ad to prospects who are looking into something you sellSelect a landing page that is targeted on the interaction together with your brand
  19. 19. CALL REALSEARCH LISTINGS TODAY FOR A FREE EVALUATION!

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