B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
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B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study

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A B2B marketing case study that demonstrates exactly how social media can open up a notoriously difficult audience to reach and successfully generate B2B leads.

A B2B marketing case study that demonstrates exactly how social media can open up a notoriously difficult audience to reach and successfully generate B2B leads.

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  • Which one? <br />
  • Can we take out the underlining on the name? <br /> Change to completed his apprenticeship <br />
  • He doesnt look like a student <br /> Capital M on minimum
  • Can we use up to date postings? Leave the heart on in. I don’t think the background is right – can we try white?

B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study Presentation Transcript

  • 1. YCT £150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK
  • 2. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  • 3. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  • 4. 79% of our installer survey respondents recognised YCT as the number 1 brand in 2011 and 96% recognised it as the number 1 brand in 2013 – an increase of 17%
  • 5. WHO ARE REALLY B2B?