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The Definitive Guide To Real Estate Recruiting on Craigslist Ebook
 

The Definitive Guide To Real Estate Recruiting on Craigslist Ebook

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**Learn The Best Practices Of Real Estate Recruiting on Craigslist to Increase Your ROI** ...

**Learn The Best Practices Of Real Estate Recruiting on Craigslist to Increase Your ROI**

It is simple to create good craigslist ads, however many brokers still utilize poorly produced ads, which generate lower level response and create a poor company image. With the overwhelming use of craigslist by job seekers, combined with the low cost to advertise; Craigslist is the obvious choice for brokers hiring new real estate agents.

But putting a less then great ad here, is basically broadcasting a poor image for your office to all that view it. In most cases with small to medium sized brokers, this equals more “hits” on your site then the company website gets from all other areas while ads are running. With that in mind, why not use this cost effective medium to maximize your ad response, and to project a positive company image, and increase your Return-On-Investment?

Download Now @ http://realrecruiting.co/the-definitive-guide-to-real-estate-recruiting-on-craigslist/

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    The Definitive Guide To Real Estate Recruiting on Craigslist Ebook The Definitive Guide To Real Estate Recruiting on Craigslist Ebook Presentation Transcript

    • The Definitive Guide To Real Estate Recruiting with
    • About The Author Jason Blackburn, Founder of RealRecruiting.co Jason Blackburn is a respected and accomplished real estate trainer, speaker, and consultant who sold his first house at the age of nineteen. After going from selling homes in college to becoming the Vice-President for a national real estate company before the age of thirty, Jason founded Laser Focus Training, a real estate training and education company based in Texas. As licensed real estate instructor in Texas, Jason has trained thousands of real estate professionals on sales and success for independent franchises from Keller Williams Realty, Prudential, Coldwell Banker, Real Estate Broker, and many others. He has also provided training for companies such as KB Home, DR Horton, and Wells Fargo. Jason has an extensive business and consulting background in sales management, sales training, entrepreneurship, recruiting, success coaching and motivational speaking. This is Jason’s second real estate technology platform he has founded, the other being AgentSuccessTracker used by agents from Real Estate Brokers such as Coldwell Banker, Century 21. and Keller Williams. Click to Connect With Jason
    • Introduction to Recruiting with Craigslist Job Ads It is simple to create good craigslist ads, however many brokers still utilize poorly produced ads, which generate lower level response and create a poor company image. With the overwhelming use of craigslist by hourly/entry level, blue collar and other non executive job seekers, combined with the low cost to advertise; Craigslist is the obvious choice for brokers hiring new real estate agents. But putting a less then great ad here, is basically broadcasting a poor image for your office to all that view it. In most cases with small to medium sized brokers, this equals more ―hits‖ on your site then the company website gets from all other areas while ads are running. With that in mind, why not use this cost effective medium to maximize your ad response, and to project a positive company image, and increase your Return-OnInvestment?
    • Craigslist Job Ad Basics Ad Frequency / Producing Lifecycle of your Ad With the manner in which craigslist ads fall lower and lower on the list matching your jobs criteria, you have to understand the true ―lifecycle‖ of your ad. It is far less than the 30 days your ad is actually buried on the craigslist site. To gauge your ads lifecycle, look at the job area for the category you are using, and figure the time between most recent ad shown and the oldest ad visible on opening page. That is one measure of the ads true ―Producing Lifecycle.‖ Another is to go to the overall JOBS category, and enter in the basic job title you are advertising for. Again measure the time between most recent and oldest on the page. To divide further into what is the ―high performing lifecycle‖ of your ad, do the same time measurement but only measure the top ―fold‖ of the first page. The top fold is everything you can see on your browser without scrolling. To continue to get good results from your ad, you have to Repost/Pay for a new ad to coincide with the end of your ads true lifecycle.
    • Craigslist Job Ad Basics Understand the mentality of a Craigslist Job Seeker A craigslist job seeker steps into a place where there are job opportunities being shouted to him/her from all directions. They are looking for something that grabs their interest, catches their eye. To begin, they are only looking at the very important Titles of the ads, as that is all that is visible at first view. When they do open an ad, they do so knowing there are a zillion other ads to look at. With this in mind, we are going to share some tips to help maximize your craigslist ad dollar.
    • Craigslist Job Ad Tips Headlines / Titles of your Ads have a Big Effect On Craigslist, at first view all the job seeker views are the ad headlines. This is the first step, designing a headline that will be noticed and opened. The manner in which the titles are listed in Craigslist, longer titles are easier to pick out of the crowd. Shorter titles get lost in the crowd. The title is one place on your craigslist ad that using the maximum number of allowed characters is best. Try using ALL CAPS and use words like ―HIRING‖ & ―TRAINING‖. It is also a good idea to add the name of your company as it lends the ad credibility. You will be surprised at the difference a title can make in the ads performance. Experiment with different titles and track their performance on the same ad.
    • Craigslist Job Ad Tips Grab Readers Attention / Immediately Engage Within craigslist, the goal of your ad should be to grab the reader’s attention, and immediately engage them off the craigslist site. As far as grabbing their attention, nice graphics, simple, not too much text all work. I have seen ads with three simple lines and a link to the company website in which to apply that are great. You do not necessarily need graphics, but they do work. Quick hitting, with a Call to Action is what you want. You do not want overly wordy job description type ads. By immediately engaging the job seeker, you are taking the lead in the race to recruit the best candidates. And with Craigslist, you need to immediately engage the prospect or they will be joining somewhere else by the time you do, and you will be stuck with looking at prospects of inferior. These candidates are online, thus an online application process is far better than making them call a phone number. Likewise the ―reply to‖ function on craigslist does not engage the prospect, as they remain on the CL site. Linking your website or specific job ad to your craigslist ad enables you to get the applicant off of craigslist, and engaged in your recruiting process. When you do link to your website, make sure you make it easy to apply for. This is not the place you want to put up road blocks and obstacles for applicants. If you make it frustrating to contact you, you will lose many of these potential recruits who will just go back to Craigslist.
    • Craigslist Job Ad Tips Understanding Craigslist Search Views Most Brokers fail to realize that Craigslist offers multiple view by which potential recruits can view search results. If you take advantage of these views, your ad can become more visible to the job seekers, giving your ad a competitive advantage over other broker’s recruiting ads. The 4 views that you need to be aware of are: 1. 2. 3. 4. List Thumb Gallery Map We will discuss each one on the following pages.
    • Craigslist Job Ad Tips Using Craigslist List Views List view is by far the most common way job seekers view search results. Using the headline tips we talked about are important, but also add the following to your ad make it stand out: 1. 2. 3. Pictures – Craigslist allows you to add up to 12 pictures, so why not include pics of your office and a headshot – again this adds to credibility and the ad’s appeal to click on Service Areas – Often times people will search for jobs near their home, so list the areas that you sell homes in. This alone will guarantee more responses to your ad. Include an Address – Many brokers are reluctant to put their address in the ad, but by doing so your are weeding out people that won’t join your office anyway, increasing your credibility, increasing the ad’s appeal, and standing out from your competition.
    • Craigslist Job Ad Tips Using Craigslist Thumb & Gallery Views Which Ad Draws Your Attention? When something stands in contrast versus other things, it gets looked at. The contrast is even more profound in Craigslist’s new ―grid view‖ of job postings (bottom) — the jobs with the blank thumbnails pale in comparison to the ad with a picture! Add pictures to your Craigslist recruiting ad to stand out from the competition, increase your recruiting leads, and crush your competitors.
    • Craigslist Job Ad Tips Using Craigslist Map Views Location. Location. Location. What’s true for real estate is true for real estate recruiters. Most agents that will join your office will take the proximity of your office to their homes into account. So put your address in the ad and weed out those that won’t join your office anyway, reduce the competition for the prospects attention, and (again!) add credibility to your ad.
    • Craigslist Job Ad Tips Add Visuals To Increase Click-Through’s Getting prospects to view your ad is great, but your goal is to get them submit their information to you. When the candidate clicks through to the actual job ad for each company, which job ad do you think gets more clicks on apply (all other things equal)? It is superior to use pictures rather than just words when communicating a message — this is an application of ―The Picture Superiority Effect‖. This is a golden opportunity because very few brokers are using visuals in their job ads. And using the visuals doesn’t cost you a dime. Remember the old adage: ―The more you tell, the more you sell.‖ (the pictures in this case are an example of being able to tell more).
    • Craigslist Job Ad Tips Add Your Contact Information to Get A-Players Why the secrecy!? Secrecy is cool if you’re Apple…not in the real estate business. The identity of the broker or hiring manager in a job posting is important is two-fold: 1. 2. A-Players say that the broker is one of the most important factors in what company they choose to join. Transparency Dictates It — The world has changed in the last 20 years and transparency is valued more highly than ever. Facebook, LinkedIn, Yelp, and many more sites are prime examples – it is now standard to find out who is involved in any key transaction/project. And a choosing a broker is a massive transaction. Quality prospects want to know as much about what they are getting into as possible: especially the name and background of the broker who is supposed to help them make money!
    • Craigslist Job Ad Tips Direct Prospects To a Ad Specific Landing Page When most people think of landing pages, they think of sales or marketing pages dedicated to a product or educational material (e-book, webinar, case study, etc.) with the main goal to collect either sales or contact information. Landing pages can be very important to the sales process as small changes to them have provided companies with up to 1000% increases in their conversion rates. But why should sales and marketing have all the fun? Real Estate Recruiters could see huge returns from this as well. Recruiters are much like their sales counterparts. Recruiters find and nurture leads, ultimately having to sell the position / company (i.e. the product) to the qualified candidates they want to bring on. The goal much like sales is to increase the number of conversions (or in this case, applicants) in their recruitment funnel. So why when your company is recruiting do you send them to a generic careers page on your company website when they click on a job post? Why not provide them with a message that is unique to that position you are recruiting for making them more likely to apply for the position?
    • Craigslist Job Ad Tips Segment Leads & Nurture Until They Are Ready Most of your prospects from Craigslist are going to be people without a real estate license and therefore unable to join your brokerage immediately. Those brokers that provide prospective recruits with a plan of action and follow up with a lead nurturing campaign will be the most successful at reaching their recruiting goals. It is important to segment your prospects by (1) those with no license, (2) those getting their license, and (3) those that have a license. Each segment should get their own lead nurturing email campaigns to target their goals. You don’t want to send the same email to someone looking to switch offices as you would as someone that is looking to get into real estate, so make sure that your contact forms help you identify what type of prospect they are and send them an appropriate email campaign. The goal is to strengthen their desire to meet with you first when they are ready to join an office, whether that be right away or a year down the road.
    • Craigslist Job Ad Tips Connect To Prospects of Social Media Recruiting requires you to sell yourself as well as your office. A-players want to know who their leader is, and whether or not you are the person to help them reach their goals. By connecting with them on social media you are inviting them to build a relationship with before they join. This gives you the opportunity through the recruiting process to convert more prospects into income producing agents, or you may discover that they might not fit into your office culture. Either way, by connecting with prospects on social media with qualified prospects, you will increase your conversions and increase your bottom line.
    • Craigslist Job Ad Tips Connect To Prospects of Social Media Recruiting requires you to sell yourself as well as your office. A-players want to know who their leader is, and whether or not you are the person to help them reach their goals. By connecting with them on social media you are inviting them to build a relationship with before they join. This gives you the opportunity through the recruiting process to convert more prospects into income producing agents, or you may discover that they might not fit into your office culture. Either way, by connecting with prospects on social media with qualified prospects, you will increase your conversions and increase your bottom line.
    • Would You Like To Supercharge Your Recruiting? Learn How To Turn Your Target Agents Into New Recruits Recruit Today. Profit Tomorrow. At RealRecruiting.co, we are committed to helping Real Estate Brokers achieve their recruiting goals. In less than 30 minutes, learn how a RealRecruiting.co real estate recruiting site can help you attract top agents and convert them into new recruits. Schedule a Personal Demonstration Click To Email OR Call 512-270-0460