Social Media And Realty
Relationship Marketing (70's-80's) long-term and mutually beneficial  arrangement ...  providing a more holistic,  persona...
Traditional Marketing vs. Relationship Marketing <ul><li>Broadcast Message
Company Driven
Advertisements
Scheduled
Distant
Contact Lists
Control
Talk </li></ul><ul><li>Engage Target Consumers
Consumer Driven
Conversations
Real Time
Personal
Relationships
Surrender
Listen </li></ul>
Relationship Marketing  Then
Relationship Marketing  Now
What are Social Media? <ul><li>Blogging
Twitter
Photo Sharing
Video Sharing
Forums
Podcasts </li></ul><ul><li>Social Networks
Chat Rooms
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Using Social Media in Realty

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Using Social Media in Realty

  1. 1. Social Media And Realty
  2. 2. Relationship Marketing (70's-80's) long-term and mutually beneficial arrangement ... providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.
  3. 3. Traditional Marketing vs. Relationship Marketing <ul><li>Broadcast Message
  4. 4. Company Driven
  5. 5. Advertisements
  6. 6. Scheduled
  7. 7. Distant
  8. 8. Contact Lists
  9. 9. Control
  10. 10. Talk </li></ul><ul><li>Engage Target Consumers
  11. 11. Consumer Driven
  12. 12. Conversations
  13. 13. Real Time
  14. 14. Personal
  15. 15. Relationships
  16. 16. Surrender
  17. 17. Listen </li></ul>
  18. 18. Relationship Marketing Then
  19. 19. Relationship Marketing Now
  20. 20. What are Social Media? <ul><li>Blogging
  21. 21. Twitter
  22. 22. Photo Sharing
  23. 23. Video Sharing
  24. 24. Forums
  25. 25. Podcasts </li></ul><ul><li>Social Networks
  26. 26. Chat Rooms
  27. 27. Wikis
  28. 28. Mobile Apps
  29. 29. Virtual Worlds
  30. 30. Word of Mouth </li></ul>
  31. 32. The Flow of Social Media
  32. 33. Social Media Marketing Essentials <ul><li>Passion
  33. 34. Sense of Humor
  34. 35. A Love of People
  35. 36. Creation of a Community
  36. 37. A Personal Touch </li></ul>
  37. 38. Facebook Personal Profile
  38. 39. Facebook Business Page
  39. 40. Why a Fan Page? Great for brands * Resembles a profile page * Conversational * Search Engine Friendly * Custom Landing Page * Pair with a widget on your site * Page creator’s name is hidden * Customized URL * Updates may show in fans’ streams/feeds * Traffic driver * Add photos, post videos, notes, etc.
  40. 41. Custom Landing Page
  41. 42. Listen Facebook
  42. 43. Entertain
  43. 44. Entertain Customer Service
  44. 45. Customer Service
  45. 47. Facebook Places/Foursquare
  46. 48. Foursquare
  47. 49. Facebook Places Claim? YES Merge? NO
  48. 50. Using Location-Based-Services <ul><li>Check In to properties for sale, by neighborhood
  49. 51. Leave “Tips” on Foursquare about schools, restaurants, etc. in the area.
  50. 52. Strategic Partnerships with local restaurants/ stores
  51. 53. “ Check in” when you create a video home tour, get energy inspections.
  52. 54. Upload photos to the FB “Places” Page </li></ul>
  53. 55. Location Based Prompts
  54. 56. QR Code I've got some information for you! Use your smart phone to scan this bar code.
  55. 57. Need More Information? Talk of the Town Workshop Introduction to Social Media Marketing Free Seminar March 15, 2011, 9AM-11AM Broyhill Inn
  56. 58. Harness Influence <ul><li>Other businesses/employers
  57. 59. Celebrities or well known figures
  58. 60. People with large personal followings
  59. 61. Bloggers
  60. 62. MOMS! </li></ul>
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