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Talk Of The Town Introduction to Social Media

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The "Talk of the Town" Workshop Series, in Boone NC, will delve extensively into each mode of social media, and include knowledgeable speakers as well as peer coaching. We will come alongside local …

The "Talk of the Town" Workshop Series, in Boone NC, will delve extensively into each mode of social media, and include knowledgeable speakers as well as peer coaching. We will come alongside local small businesses as you navigate the world of new media and customize it to suit your needs.

* Instead of talking into the sea of people and hoping one will hear, learn how to inspire others to talk about you in a positive way!
* Reach out and draw consumers to your message through "permission marketing."
* Discover how to make Social Media work for you, with specifically tailored workshops and peer coaching, abandoning the "one size fits all" approach!
* Teaming with successful bloggers and social media users to promote your message.
* Overcome the publicity challenges unique to a small town!

Published in: Business, Technology

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Transcript

  • 1.  
  • 2. Relationship Marketing (70's-80's) Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.
  • 3. Traditional Marketing vs. Relationship Marketing
  • 18. The Art of Listening
  • 19. Relationship Marketing Then
  • 20. Relationship Marketing Now
  • 21. What are Social Media?
  • 32.  
  • 33. Click to Watch
  • 34.  
  • 35. The Flow of Social Media
  • 36. Social Media Marketing Essentials
  • 41. Passion Bald Guy Brew's New Roaster + Clever Caption + People Who Love Their Coffee = A Tale of two roasters begins
  • 42. 19 Facebook Comments
  • 43. Sense of Humor
  • 44. Love of People
  • 45. Community
  • 46.  
  • 47. How Will We Integrate Social Media into Your Marketing?
    • Blogs
      • Will we set up a corporate blog, and/or work with existing bloggers to promote us?
      • 48. Will we integrate it into our existing website, or create another entity?
      • 49. Who will write our blog, and why? What will we do if that person no longer works for us?
      • 50. What should we say on our blog, and will we allow readers to comment?
      • 51. How will we get people to read it?
      • 52. What about blogging etiquette?
  • 53. How Will We Integrate Social Media into Your Marketing?
    • Facebook
      • Would having a Facebook presence benefit our company?
      • 54. Should we have a fan page, group, or personal page?
      • 55. How should we find fans? What access should we allow them?
      • 56. Again, who will maintain our Facebook account?
      • 57. What is standard Facebook etiquette?
  • 58. How Will We Integrate Social Media into Your Marketing?
    • Twitter
      • Is a large portion of my audience using Twitter already?
      • 59. Do I have immediate information pertinent to Twitter users? Could I?
      • 60. How will I get followers? Should I follow everyone who follows me?
      • 61. How do I engage and create relationships on Twitter?
      • 62. Is there etiquette norms for Twitter?
  • 63. http://www.youtube.com/watch#v=MjsOwr_whHc&feature=related
  • 64. “ So, does this Social Media stuff really work? Or am I wasting my time?”
  • 65.  
  • 66. Are you ready?