The Flow of Social Media
Social Media Marketing Essentials Passion Sense of Humor A Love of People Creation of a Community A Personal Touch
Beginning with Facebook <ul><li>What type of profile should we create?
Fan Page or Group?
What should we post?
How can we grow our </li></ul>community?
What Type of Profile Should we Create? <ul><li>Business Owners & Executives create your personal profile
Then, create a Fan Page or Group
Do not create a group or page under the profile of an employee!
It is against Facebook’s TOS for a business/organization to operate a personal profile </li></ul>
Facebook Fan Page
Why a Fan Page? Great for brands * Resembles a profile page * Clean and visually appealing * Conversational * Search Engin...
Why not a Fan Page? * Harder to manage conversations * Comments and discussions are on display * Can be difficult to grow ...
Facebook Group
Why a Facebook Group? * Easy to create * More intimate and private * Great for non-profits * Requires less maintenance * E...
Why Not a Facebook Group? * Less visual * Not as SEO-friendly * Members must visit the group for updates * Not able to add...
What should I post? * Pictures * Videos * Links to pages on your site * Blog posts * Events * Funny stuff * Interesting st...
How can I build my community? * Invite your friends to become a fan/member * Post regular invites on Twitter * Save it as ...
GO!
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
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Talk Of The Town Face Book Basics

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Talk of the Town Social Media Marketing Workshop, focusing on small businesses. Session 3: Facebook Basics

http://www.talkofthetownworkshop.com

Published in: Business, Technology, Design
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Talk Of The Town Face Book Basics

  1. 2. The Flow of Social Media
  2. 3. Social Media Marketing Essentials Passion Sense of Humor A Love of People Creation of a Community A Personal Touch
  3. 4. Beginning with Facebook <ul><li>What type of profile should we create?
  4. 5. Fan Page or Group?
  5. 6. What should we post?
  6. 7. How can we grow our </li></ul>community?
  7. 8. What Type of Profile Should we Create? <ul><li>Business Owners & Executives create your personal profile
  8. 9. Then, create a Fan Page or Group
  9. 10. Do not create a group or page under the profile of an employee!
  10. 11. It is against Facebook’s TOS for a business/organization to operate a personal profile </li></ul>
  11. 12. Facebook Fan Page
  12. 13. Why a Fan Page? Great for brands * Resembles a profile page * Clean and visually appealing * Conversational * Search Engine Friendly * Add other apps * Pair this with a widget on your site * Page creator’s name is hidden * Customized URL * Updates show up in fans’ streams/feeds * Traffic driver * Add photos, post videos, notes, etc.
  13. 14. Why not a Fan Page? * Harder to manage conversations * Comments and discussions are on display * Can be difficult to grow the audience
  14. 15. Facebook Group
  15. 16. Why a Facebook Group? * Easy to create * More intimate and private * Great for non-profits * Requires less maintenance * Emails/messages can be sent to members * Post photos, videos, links * Create events and invite members
  16. 17. Why Not a Facebook Group? * Less visual * Not as SEO-friendly * Members must visit the group for updates * Not able to add applications * FB posts related groups * Not widget friendly
  17. 18. What should I post? * Pictures * Videos * Links to pages on your site * Blog posts * Events * Funny stuff * Interesting stories * Features and Benefits
  18. 19. How can I build my community? * Invite your friends to become a fan/member * Post regular invites on Twitter * Save it as a bookmark * Send email invitations * Link to the page/group on YOUR home page * Include links in your blog posts * Mention Facebook on business cards, receipts, signs, email signature
  19. 20. GO!
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