Why a Fan Page? Great for brands * Resembles a profile page * Clean and visually appealing * Conversational * Search Engine Friendly * Add other apps * Pair this with a widget on your site * Page creator’s name is hidden * Customized URL * Updates show up in fans’ streams/feeds * Traffic driver * Add photos, post videos, notes, etc.
Why not a Fan Page? * Harder to manage conversations * Comments and discussions are on display * Can be difficult to grow the audience
Why a Facebook Group? * Easy to create * More intimate and private * Great for non-profits * Requires less maintenance * Emails/messages can be sent to members * Post photos, videos, links * Create events and invite members
Why Not a Facebook Group? * Less visual * Not as SEO-friendly * Members must visit the group for updates * Not able to add applications * FB posts related groups * Not widget friendly
What should I post? * Pictures * Videos * Links to pages on your site * Blog posts * Events * Funny stuff * Interesting stories * Features and Benefits
How can I build my community? * Invite your friends to become a fan/member * Post regular invites on Twitter * Save it as a bookmark * Send email invitations * Link to the page/group on YOUR home page * Include links in your blog posts * Mention Facebook on business cards, receipts, signs, email signature