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Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
Talk Of The Town Face Book Basics
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Talk Of The Town Face Book Basics

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Talk of the Town Social Media Marketing Workshop, focusing on small businesses. Session 3: Facebook Basics …

Talk of the Town Social Media Marketing Workshop, focusing on small businesses. Session 3: Facebook Basics

http://www.talkofthetownworkshop.com

Published in: Business, Technology, Design
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Transcript

  • 1.  
  • 2. The Flow of Social Media
  • 3. Social Media Marketing Essentials Passion Sense of Humor A Love of People Creation of a Community A Personal Touch
  • 4. Beginning with Facebook
    • What type of profile should we create?
    • 5. Fan Page or Group?
    • 6. What should we post?
    • 7. How can we grow our
    community?
  • 8. What Type of Profile Should we Create?
    • Business Owners & Executives create your personal profile
    • 9. Then, create a Fan Page or Group
    • 10. Do not create a group or page under the profile of an employee!
    • 11. It is against Facebook’s TOS for a business/organization to operate a personal profile
  • 12. Facebook Fan Page
  • 13. Why a Fan Page? Great for brands * Resembles a profile page * Clean and visually appealing * Conversational * Search Engine Friendly * Add other apps * Pair this with a widget on your site * Page creator’s name is hidden * Customized URL * Updates show up in fans’ streams/feeds * Traffic driver * Add photos, post videos, notes, etc.
  • 14. Why not a Fan Page? * Harder to manage conversations * Comments and discussions are on display * Can be difficult to grow the audience
  • 15. Facebook Group
  • 16. Why a Facebook Group? * Easy to create * More intimate and private * Great for non-profits * Requires less maintenance * Emails/messages can be sent to members * Post photos, videos, links * Create events and invite members
  • 17. Why Not a Facebook Group? * Less visual * Not as SEO-friendly * Members must visit the group for updates * Not able to add applications * FB posts related groups * Not widget friendly
  • 18. What should I post? * Pictures * Videos * Links to pages on your site * Blog posts * Events * Funny stuff * Interesting stories * Features and Benefits
  • 19. How can I build my community? * Invite your friends to become a fan/member * Post regular invites on Twitter * Save it as a bookmark * Send email invitations * Link to the page/group on YOUR home page * Include links in your blog posts * Mention Facebook on business cards, receipts, signs, email signature
  • 20. GO!

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