Talk Of The Town Face Book Basics
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Talk Of The Town Face Book Basics



Talk of the Town Social Media Marketing Workshop, focusing on small businesses. Session 3: Facebook Basics

Talk of the Town Social Media Marketing Workshop, focusing on small businesses. Session 3: Facebook Basics



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Talk Of The Town Face Book Basics Talk Of The Town Face Book Basics Presentation Transcript

  • The Flow of Social Media
  • Social Media Marketing Essentials Passion Sense of Humor A Love of People Creation of a Community A Personal Touch
  • Beginning with Facebook
    • What type of profile should we create?
    • Fan Page or Group?
    • What should we post?
    • How can we grow our
  • What Type of Profile Should we Create?
    • Business Owners & Executives create your personal profile
    • Then, create a Fan Page or Group
    • Do not create a group or page under the profile of an employee!
    • It is against Facebook’s TOS for a business/organization to operate a personal profile
  • Facebook Fan Page
  • Why a Fan Page? Great for brands * Resembles a profile page * Clean and visually appealing * Conversational * Search Engine Friendly * Add other apps * Pair this with a widget on your site * Page creator’s name is hidden * Customized URL * Updates show up in fans’ streams/feeds * Traffic driver * Add photos, post videos, notes, etc.
  • Why not a Fan Page? * Harder to manage conversations * Comments and discussions are on display * Can be difficult to grow the audience
  • Facebook Group
  • Why a Facebook Group? * Easy to create * More intimate and private * Great for non-profits * Requires less maintenance * Emails/messages can be sent to members * Post photos, videos, links * Create events and invite members
  • Why Not a Facebook Group? * Less visual * Not as SEO-friendly * Members must visit the group for updates * Not able to add applications * FB posts related groups * Not widget friendly
  • What should I post? * Pictures * Videos * Links to pages on your site * Blog posts * Events * Funny stuff * Interesting stories * Features and Benefits
  • How can I build my community? * Invite your friends to become a fan/member * Post regular invites on Twitter * Save it as a bookmark * Send email invitations * Link to the page/group on YOUR home page * Include links in your blog posts * Mention Facebook on business cards, receipts, signs, email signature
  • GO!