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Relevant Conference 2010: Social Media 101

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This presentation was compiled and presented by Sarah Pinnix, of www.reallifeblog.net and Alyssa Francis, of www.kingdomfirstmom.com, at the Relevant Christian Blogging Conference in 2010. …

This presentation was compiled and presented by Sarah Pinnix, of www.reallifeblog.net and Alyssa Francis, of www.kingdomfirstmom.com, at the Relevant Christian Blogging Conference in 2010.

Published in: Self Improvement
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Transcript

  • 1. Social Media 101
  • 2. What is Twitter? ● Micro-Blogging: Small bursts of content in 140 characters ● Three-way conversation: You * Individual * The World ● Twitter is NOW! In the moment. ● Resource for information ● Humor, Adventure, Buzz ● Has it's own social norms ● A Casual Party
  • 3. The Twitter Lexicon ● Tweet: a 140 character message broadcast to your followers ● Follower: Someone who has subscribed to receive your “tweets.” ● Stream: Tweets from all the users you are following, in real time. ● @reply: a public reply to another user's tweet. Type @username and they will see your reply, even if they don't follow you ● Retweet: to rebroadcast someone's tweet to your followers ● Direct Message (DM): Private message
  • 4. Social Media 101: Twitter ●Build your social currency first, before you promote ●Be there personally, but also schedule for efficiency ●Be funny, thought provoking, reflective, never mean ●10 minutes to Reply, Retweet, Promote others, nothing about you. Every day. ~ Scott Stratten, Unmarketing Twitter Faux Pas: Do NOT Set up Auto Direct Messages when people follow you!!
  • 5. Social Media 101: Twitter ●Make the most of your tools. Hootsuite. Tweetdeck. Mobile. ●Measure, and analyze. ●Search for other relevant users, and interact. ●Always keep in mind your goal, and provide action points to achieve it.
  • 6. Social Media 101: Twitter Get More Followers! ●10 minutes to Reply, Retweet, Promote others, nothing about you. Every day. ~ Scott Stratten, Unmarketing ●Promote your Twitter Icon above the fold. Publish tweets in your Sidebar ●Put your Twitter ID on email signature ●FOLLOW
  • 7. Social Media 101: Facebook Personal Facebook Profile VS Fan Page ● Interact with real life friends and family ● Share occasional blog posts you think they might be interested in ● Avoid shamelessly over- promoting your blog ● Can benefit every type of bloggers ● Completely separate from your personal page ● Can become a community extension of your blog
  • 8. Social Media 101: Facebook ●Share every blog post on your Facebook Fan Page ●Set up an auto feed such as Networked Blogs or RSS graffiti. Or, manually share links during peak times. ●Interact with your fans, ask questions, and share personal tidbits from time to time. ●Posts with photos will get more clicks ●Share relevant links to other blog, with tags if possible
  • 9. Social Media 101: Facebook Get More “Likers!” ●Set up a welcome landing page for new “likers.” ●Organically mention and link to Facebook in posts from time to time ●Have a prominent Facebook icon above the fold on your blog ●Tweet about interesting discussions happening on your FB Page ●Invest in Facebook ads ●Create an experience for your fans on your FB Page
  • 10. Social Media 101: Facebook ●Share every blog post on your Facebook Fan Page ●Set up an auto feed such as Networked Blogs or RSS graffiti. Or, manually share links during peak times. ●Interact with your fans, ask questions, and share personal tidbits from time to time. ●Posts with photos will get more clicks ●Share relevant links to other blog, with tags if possible
  • 11. Social Media 101

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