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Google Hashtag Implementation in Google Search Results
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Google Hashtag Implementation in Google Search Results

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Google started to implement hashtag results from Google plus into it's search engine. These slides provide details as to how this implementation works.

Google started to implement hashtag results from Google plus into it's search engine. These slides provide details as to how this implementation works.

Published in Marketing , Technology , Business
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  • 1. in Google Search 01/10/2013 © Copyright October 2013 Make It Rain
  • 2. Google has launched hashtags (#) in search results and will initially roll it out to Google USA and Google Canada then eventually globally. 01/10/2013 © Copyright October 2013 Make It Rain
  • 3. What are hashtags? As defined by Twitter: “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created Organically by Twitter users as a way to categorize messages.” 01/10/2013 © Copyright October 2013 Make It Rain
  • 4. How is Google adding hashtags to search? When you search for a hashtag, for example: ‘#Fishing,’ you will get regular results in the SERPS (search engine results pages) and posts from Google+ alongside. 01/10/2013 © Copyright October 2013 Make It Rain
  • 5. Show me an example Please see early sightings below: 01/10/2013 © Copyright October 2013 Make It Rain
  • 6. Can you please explain further? When a user is signed into Google, they’ll only be able to see posts that have been shared publicly or shared with them only. 01/10/2013 © Copyright October 2013 Make It Rain
  • 7. Can you please explain further? If the user clicks on any of these posts they’ll go to Google+, where they’ll see the full set of relevant posts. They’ll also see links to search for these Hashtags on other social sites. 01/10/2013 © Copyright October 2013 Make It Rain
  • 8. How does this benefit search Hashtags have been growing in popularity over time and is now the one signal identifier across all major social networks, Twitter, Facebook, Pinterest, Instagram etc. People are now using hashtags more frequently to search via Google. The ability to search using hashtags on Google is another way to further bring content relevance to SERPS (search engine results pages). 01/10/2013 © Copyright October 2013 Make It Rain
  • 9. Why should I care? Your core audience are engaging in this new manner of searching, so being part of the results they see is imperative to your digital strategy. 01/10/2013 © Copyright October 2013 Make It Rain
  • 10. Ok, what’s needed? 1 2 3 4 01/10/2013 A Google+ company page. Google+ authors (within the company). Google+ content strategy. Social alignment strategy. © Copyright October 2013 Make It Rain
  • 11. Thoughts from our Head of SEO & Social "hashtags have become a permanent fixture in social media. Initially a Twittercraze, the other major players have since caved. Facebook and now Google have implemented them into their algorithms and content. Importantly, hashtags are not keywords and need a completely different approach. They grow through promotion and memes and thus, usually have a much shorter shelf-life. They need a unique approach, centered on timeliness, audience targeting and as ever, truly engaging content." 01/10/2013 © Copyright October 2013 Make It Rain
  • 12. Thank You! Questions or Comments? Lauren Jones Senior Campaign Manager SEO & Social Media Twitter: @Lauren_Reports | @makeittweet Email: lauren@make-it-rain.co.uk Web: www.make-it-rain.co.uk 01/10/2013 © Copyright October 2013 Make It Rain