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Real Goods Solar Residential Services 2010


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  • 1. Solar Living since 1978
  • 2. Solar Living since 1978
  • 3. Full Service Solar Integration
    With 25 years of construction and project management experience,
    Real Goods Solar is ideally suited for residential &
    commercial projects — on budget and on time.
  • 4. Offices in CA & CO
    Real Goods Solar has merged an unparalleled combination of solar industry leaders to provide superior expertise and a pioneering legacy in sustainability.
  • 5. Our Legacy of Leadership
    Solar Living Since 1978
    Real Goods founded over 30 years ago and sold
    the first solar panels in the United States
    Majority shareholder Gaiam, Inc of Colorado.
    Gives us greater stability and offers customer
    peace of mind that we’ll be around for the duration.
    Well structured company that is extremely efficient at negotiating all aspects of solar installations.
    From paperwork and design to permits and
    installation, Real Goods Solar is able to track
    jobs from start to finish to ensure customer satisfaction.
    Strong financial backing –$10mm performance
    bonding available
  • 6. Our Authenticity—The Real Deal
    Real Goods Solar is publicly traded (NASDAQ:RSOL)
    Parent Company is Gaiam, Inc. --$500M publicly traded company (NASDAQ: GAIA)
    25 years construction experience
    3 classifications of contractor licenses (General B, C10 Electrical, C46 Solar)
    CAL-SEIA leadership (California Solar Energy Industries Association)
    SolarTech (Silicon Valley Leadership Group) founder
    NABCEP and Diamond Certified Installation Resources (5 NABCEP --North American Board of Certified Energy Practitioners-- This is the highest % NABCEP as a % of total employees in all of California)
    3x BSME, 2x BSPhysics, 1x BSCE
  • 7. Project Experience
    Commercial Experience
    Residential Experience
    Completed Commercial projects to date- 75+
    Able to provide performance and payment bonds for large public works projects
    Total watts of commercial projects installed to date- Over 4 MW
    Completed residential projects to date- 4800+
    California & Colorado
    Total installed megawatts of residential projects- 20MW AC
  • 8. Integrated Communications
  • 9.
    • Hedge yourself against increasing annual rates
    • 10. Lock in low electricity bill, saving thousands of dollars over the lifetime of the system
    • 11. Increase the value of your home without increasing your property taxes
    • 12. Free, clean energy from the sun
    • 13. Solar feeds the grid at peak times during the day when we need it most
    • 14. Reduce your carbon footprint
    Why Solar?
  • 15. Why Rent When You Can Own Your Power?
    PG&E escalating rates 5-7% each year
    The average homeowner will spend over $100,000 on electricity over the next 25 years
    Electricity Prices on the Rise
  • 16. *Not including China
    Source:, International Energy Agency
    Global Solar Trend Increasing
  • 17. U.S. Solar Trend Increasing
    The U.S. Dept. of Energy releases a yearly assessment of the photovoltaic hardware shipments in the U.S.
    Source: U.S. Dept. of Energy
  • 18. How Solar Works
    • Sunlight shines on PV modules & then silicon-based material (solar cell) generates a DC electric current.
    • 19. The current flows through wires to an electronic inverter and converts to AC.
    • 20. If your home demands power, the AC current is immediately put to use.
    • 21. If there is a surplus of solar electricity, it is fed back to the electric utility grid.
    • 22. Offsets most expensive kW hours first.
    • 23. It’s automatic, quiet, and clean.
  • PGE Rate Schedule
    kWh Tier 1-5
    Monthly kWhs
    How to Read Your PG&E Bill
  • 24.
    • Rates increased average 5-7% annually for last 30 years
    • 25. But for last 3 years, Tier 3-5 cumulative increase has been 20- 40%
    • 26. Tier 1 and 2 “Baseline Rates” Set by State
    • 27. Tier 3-5 Set by PGE, this is where PGE makes their $
    PG&E 2005 – 2008 Rate Changes
  • 28. Sample True-up Bill
  • 29. Sample True-up Bill
  • 30.
    • The average homeowner spends approximately $100,000 in electricity over 25 years.
    • 31. Traditional loan or Home Equity Loan monthly bill is less than current electricity bill + interest is tax deductible.
    • 32. The value of your home goes up 20:1, effectively paying for the system on day one without increasing your property tax.
    Financing & Economics
  • 33. Solar Accessible to Everyone
    New, affordable options
    make going solar easier than ever!
    Solar as a Service
    $1000 gets solar on your roof, then pay a lower monthly electricity rate
    and leave the system maintenance to us.
    Solar System for Purchase
    50% price drop since 2008 with a 10-25% return on your investment.
  • 34. Step 1
    Solar Financial Analysis(System Purchase)
  • 35. Real Estate Value
    • According to the National Appraisal Institute, the home value gain equates to 20x the value of electricity produced in one year.
    • 36. If you produce $1000 worth of electricity, your home value goes up $20,000.
    • 37. In most cases, this comes out higher than the cost of a solar system.
    • 38. Does not increase property tax.
  • Solar Myth 1
    Myth: If I wait I’ll save money because the price of solar is going down.
    Reality:The net cost for solar is at an all time low.
    What you lose if you wait:
    • Step down in rebate
    • 39. Inflation costs (procuring, labor)
    • 40. You may actually spend more money next year
    • 41. Ongoing PGE bill each month
  • Solar Myth 2
    Technology is changing so fast, I should wait a few years and get more advanced solar technology.
    • Technology of panels has not changed dramatically in last 20 years. The design, aesthetics and warranties have markedly improved.
    • 42. Other technologies on horizon have not performed out in the field.
  • Solar Myth 3
    Solar is always an aesthetic compromise.
    • Panels and installation have become more sophisticated
    • 43. People are more accustomed now to seeing solar, so it doesn’t seem so out of place.
    Sunset Magazine IDEA HOUSE 2006
    (Real Goods/Marin Solar installation with SunPower panels)
  • 44. The Process
  • 45. Notable Residential Projects
  • 46. Kentfield, Marin County, CA
    System Description
    Size: 10 kW54-SunPower SPR-205 Modules3-Sunpower SPR-3300X Inverters Electric Bill Offset: 80.8%Emission Reduction: 313 Tons CO2 over 25 years
  • 47. Hemet, Riverside County, CA
  • 48. Fiddletown, Amador County, CA
  • 49. Belvedere, Marin County, CA
  • 50. San Rafael, Marin County, CA
  • 51. San Jose, Santa Clara County, CA
    System Description
    Size: 7.7 kW54-Sharp 170 Watt Modules2-Fronius IG4000 Inverters
  • 52. Calistoga, Napa County, CA
    System Description
    Size: 2.5 kW
    18-Sharp 167 Watt
    Modules 1-Outback GVFX
    3648 Inverter
  • 53. El Cajon, San Diego County, CA
    System Description
    Size: 7.3 kW42-Sharp 175 Watt Modules2-Xantrex GT3.0 Inverters
    “Great service and responsiveness from each member of the Real Goods team – from first inquiry through installation and post-sale follow-up. Everyone was an expert at their own phase of the operation and made the whole endeavor effortless. Thanks!”
    ~Kevin & Kathy Hayes, El Cajon
  • 54. Altadena, Los Angeles County, CA
    System Description
    Size: 3 kW18-Sharp 165 Watt Modules1-SMA Sunny Boy 2500 Watt Inverter
    “Our electric bill has dropped by a factor of five for our house since our system got up and running. For the next-door house that we rent to others, our bill has dropped to zero except for connection charges. If everyone in Southern California with a suitable sky view installed a solar system, our region could become a net energy exporter during peak demand periods, instead of importing a scarce resource of increasing cost, at the mercy of interstate electric rate-setters. We are happy to have done our part.”
    ~Robert Staehle & Lori Paul, Altadena, CA
  • 55. Saint Helena, Napa County, CA
    System Description
    Size: 14.9 kW90-Sharp 165 Watt Modules5-SMA Sunny Boy 2500 Watt Inverters
  • 56. Oakland, Alameda County, CA
    System Description
    Size: 3 kW18-Sharp 167 Watt Modules1-SMA Sunny Boy 2500 Watt Inverter
  • 57. Mill Valley, Marin County, CA
    System Description
    Size: 3.0 kW
    18-Sharp 165 Watt Modules
    1-SMA Sunny Boy 2500 Watt Inverter
    "Solar makes more sense now than ever. The rebate and tax credit paid for half of our system. We decided to go solar in order to 'walk the EcoTalk'. Real Goods showed us how to do it an economically sensible way. Our garage is now a 3 kilowatt power plant that spins the PG&E meter backwards and will eliminate over 100 tons of greenhouse gas emissions over it’s life time. Our electric bill has been reduced by more than a typical loan payment for a system this size. We’re saving money and doing something we feel great about. And as electricity rates go up, we’ll save even more. Real Goods provided great service and took care of every detail.“
    ~Betsy Rosenberg, Host of "EcoTalk" on KCBS Radio, Mill Valley
  • 58. Sebastopol, Sonoma County, CA
    System DescriptionSize: 3.9 kW21-Sharp 185 Watt Modules1-Sharp 3500 Watt Inverter
  • 59. Geyserville, Sonoma County, CA
    System Description
    Size: 9kW54-Sharp 167watt solar panels3-SMA 2500 watt inverters
  • 60. Occidental, Sonoma County, CA
    System Description
    Size: 5.9 kW32-Sharp 185 Watt Modules2-SMA Sunny Boy 2500 Watt Inverters
  • 61.
    • System size based on your kilowatt usage
    • 62. Net Metering
    • 63. Time of Use Rate Schedule
    Advantage adds 20-25% more
    value to a solar system than standard metering
    • Federal Tax Credit: 30%
    • 64. California State Rebate: $1.55 per watt
    System Pricing Variables
  • 65.
    • kWh usage from your electricity bill (look at 12 months)
    • 66. Direction roof facing + Pitch
    • 67. Roof Material (foam, wood shake, composition shingle)
    • 68. Space constraints
    • 69. Special circumstances
    (skylight, bathroom vents, shading objects, structural)
    System Design Variables
  • 70.
    • Monitoring now available for homeowners!
    • 71. Watch your system’s performance on a daily/ monthly/yearly basis
    • 72. Access online 24/7 at
    Monitoring Solar Performance
    • Lock in low electricity bill, saving thousands of dollars over the lifetime of the system
    • 74. Increase the value of your home without increasing your property taxes
    • 75. Reduce your carbon footprint
    • 76. It’s not a matter of IF, but WHEN you want to OWN YOUR POWER!
    Quick Recap
  • 77. Questions?