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Why Completing Your Website Is Not The End
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Why Completing Your Website Is Not The End

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Make sure you plan your website right! This is one part of a series on website development by Real Free Websites.

Make sure you plan your website right! This is one part of a series on website development by Real Free Websites.

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Why Completing Your Website Is Not The End Why Completing Your Website Is Not The End Presentation Transcript

  • A successful website needs ongoing effort WHY COMPLETING YOUR WEBSITE IS NOT THE END i
    • Step 1: How to set your website goal
      • Step 2: How to identify and target your market
      • Step 3: How to write your content
      • Do you need a web designer?
      • Step 4: How to choose your web designer
      • Step 5: How to choose your domain name
      • Step 6: How to choose your web host
      • Step 7: How to launch your website
      • Why completing your website is not the end
      • Step 8: How to promote your website
    Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
    • Finish the website…
    … sit back… … and let the customers roll in ? View slide
  •   View slide
    • Unfortunately, it’s not that easy.
    Here’s what happens if you don’t upkeep your website
    • If you don’t update your website:
    • Your website will sit undiscovered for long periods
    • You will get occasional visitors from search engines
    • If your website offering is incredible, you may get customers from word of mouth
    • Most likely, nothing will change after months and years
    • First, check whether you are achieving your
    • GOAL
    • Continuously monitor your website
      • Use your website statistics
      • Is your website achieving its goals? And why?
      • You may need to alter your business plan
        • E.g. Target a different market, change your offering, alter the design
    • 6 reasons why website updates are good
    • 1. Updated content allows your website to focus on the ever-changing marketplace
      • Marketplace change occurs due to shifting:
            • Needs
            • Fashion
            • Technology
            • Competitors
    • 2. Updated content makes your website appear “alive” and so more genuine and trustworthy
    • 3. Updated content gives a reason for visitors to return to your website
    • 4. New content increases the chance that your website will be found in a search
    • 5. New content allows you to reflect changes within your company or organization
    • 6. Updated content allows you to stay current with changing search engine optimization best practice
    • Regularly adding quality content leads to:
    • 1. Increased authority of your domain for search engines
        •  Leads to increased trust and conversion of visitors
      •  Leads to increased visitors from search engines
    • 2. Greater future appeal of your website to visitors
        •  Leads to increased chance of future conversions
      •  Leads to increased repeat visitors
    • 3. More content for visitors to read
      •  Leads to increased time spent on website by visitors
        •  Leads to increased chance of conversion or future visits/conversions
    • 4. Increased chances of creating a very popular webpage
      •  Leads to major traffic from social media websites
        •  Leads to increased chance of conversions
    • In summary, without monitoring , you won’t know what is working and what isn’t.
    • Regularly updated quality content is good for your website
  • You’ve now seen why completing your website is not the end of your work. This is one of a series in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  • Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?