A successful website needs ongoing effort WHY COMPLETING YOUR WEBSITE IS NOT THE END i
<ul><li>Step 1: How to set your website goal </li></ul><ul><ul><li>Step 2: How to identify and target your market </li></u...
<ul><li>Finish the website… </li></ul>… sit back… … and let the customers  roll in ?
 
<ul><li>Unfortunately, it’s not that easy. </li></ul>Here’s what happens if you don’t upkeep your website
<ul><li>If you don’t update your website: </li></ul><ul><li>Your website will sit undiscovered for long periods </li></ul>...
<ul><li>First, check whether you are achieving your </li></ul><ul><li>GOAL </li></ul>
<ul><li>Continuously monitor your website </li></ul><ul><ul><li>Use your website statistics </li></ul></ul><ul><ul><li>Is ...
<ul><li>6 reasons why website updates are  good </li></ul>
<ul><li>1. Updated content allows your website to focus on the ever-changing marketplace </li></ul><ul><ul><li>Marketplace...
<ul><li>2. Updated content makes your website appear “alive” and so more genuine and trustworthy </li></ul>
<ul><li>3. Updated content gives a reason for visitors to return to your website </li></ul>
<ul><li>4. New content increases the chance that your website will be found in a search </li></ul>
<ul><li>5. New content allows you to reflect changes within your company or organization </li></ul>
<ul><li>6. Updated content allows you to stay current with changing search engine optimization best practice </li></ul>
<ul><li>Regularly adding  quality content  leads to: </li></ul>
<ul><li>1. Increased authority of your domain for search engines </li></ul><ul><ul><ul><li>   Leads to increased trust an...
<ul><li>2. Greater future appeal of your website to visitors </li></ul><ul><ul><ul><li>   Leads to increased chance of fu...
<ul><li>3. More content for visitors to read </li></ul><ul><ul><li>   Leads to increased time spent on website by visitor...
<ul><li>4. Increased chances of creating a very popular webpage </li></ul><ul><ul><li>   Leads to major traffic from soci...
<ul><li>In summary, without  monitoring , you won’t know what is working and what isn’t. </li></ul><ul><li>Regularly  upda...
You’ve now seen why completing your website is not the end of your work. This is  one of a series  in the process of good ...
Ask the  experts  at guiding you through website development: www.realfreewebsites.com Need Help?
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Why Completing Your Website Is Not The End

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Make sure you plan your website right! This is one part of a series on website development by Real Free Websites.

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Why Completing Your Website Is Not The End

  1. 1. A successful website needs ongoing effort WHY COMPLETING YOUR WEBSITE IS NOT THE END i
  2. 2. <ul><li>Step 1: How to set your website goal </li></ul><ul><ul><li>Step 2: How to identify and target your market </li></ul></ul><ul><ul><li>Step 3: How to write your content </li></ul></ul><ul><ul><li>Do you need a web designer? </li></ul></ul><ul><ul><li>Step 4: How to choose your web designer </li></ul></ul><ul><ul><li>Step 5: How to choose your domain name </li></ul></ul><ul><ul><li>Step 6: How to choose your web host </li></ul></ul><ul><ul><li>Step 7: How to launch your website </li></ul></ul><ul><ul><li>Why completing your website is not the end </li></ul></ul><ul><ul><li>Step 8: How to promote your website </li></ul></ul>Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
  3. 3. <ul><li>Finish the website… </li></ul>… sit back… … and let the customers roll in ?
  4. 5. <ul><li>Unfortunately, it’s not that easy. </li></ul>Here’s what happens if you don’t upkeep your website
  5. 6. <ul><li>If you don’t update your website: </li></ul><ul><li>Your website will sit undiscovered for long periods </li></ul><ul><li>You will get occasional visitors from search engines </li></ul><ul><li>If your website offering is incredible, you may get customers from word of mouth </li></ul><ul><li>Most likely, nothing will change after months and years </li></ul>
  6. 7. <ul><li>First, check whether you are achieving your </li></ul><ul><li>GOAL </li></ul>
  7. 8. <ul><li>Continuously monitor your website </li></ul><ul><ul><li>Use your website statistics </li></ul></ul><ul><ul><li>Is your website achieving its goals? And why? </li></ul></ul><ul><ul><li>You may need to alter your business plan </li></ul></ul><ul><ul><ul><li>E.g. Target a different market, change your offering, alter the design </li></ul></ul></ul>
  8. 9. <ul><li>6 reasons why website updates are good </li></ul>
  9. 10. <ul><li>1. Updated content allows your website to focus on the ever-changing marketplace </li></ul><ul><ul><li>Marketplace change occurs due to shifting: </li></ul></ul><ul><ul><ul><ul><ul><li>Needs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fashion </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Technology </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Competitors </li></ul></ul></ul></ul></ul>
  10. 11. <ul><li>2. Updated content makes your website appear “alive” and so more genuine and trustworthy </li></ul>
  11. 12. <ul><li>3. Updated content gives a reason for visitors to return to your website </li></ul>
  12. 13. <ul><li>4. New content increases the chance that your website will be found in a search </li></ul>
  13. 14. <ul><li>5. New content allows you to reflect changes within your company or organization </li></ul>
  14. 15. <ul><li>6. Updated content allows you to stay current with changing search engine optimization best practice </li></ul>
  15. 16. <ul><li>Regularly adding quality content leads to: </li></ul>
  16. 17. <ul><li>1. Increased authority of your domain for search engines </li></ul><ul><ul><ul><li> Leads to increased trust and conversion of visitors </li></ul></ul></ul><ul><ul><li> Leads to increased visitors from search engines </li></ul></ul>
  17. 18. <ul><li>2. Greater future appeal of your website to visitors </li></ul><ul><ul><ul><li> Leads to increased chance of future conversions </li></ul></ul></ul><ul><ul><li> Leads to increased repeat visitors </li></ul></ul>
  18. 19. <ul><li>3. More content for visitors to read </li></ul><ul><ul><li> Leads to increased time spent on website by visitors </li></ul></ul><ul><ul><ul><li> Leads to increased chance of conversion or future visits/conversions </li></ul></ul></ul>
  19. 20. <ul><li>4. Increased chances of creating a very popular webpage </li></ul><ul><ul><li> Leads to major traffic from social media websites </li></ul></ul><ul><ul><ul><li> Leads to increased chance of conversions </li></ul></ul></ul>
  20. 21. <ul><li>In summary, without monitoring , you won’t know what is working and what isn’t. </li></ul><ul><li>Regularly updated quality content is good for your website </li></ul>
  21. 22. You’ve now seen why completing your website is not the end of your work. This is one of a series in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  22. 23. Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

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