A successful website needs ongoing effort WHY COMPLETING YOUR WEBSITE IS NOT THE END i

Step 1: How to set your website goal Step 2: How to identify and target your market Step 3: How to write your content Do you need a web designer? Step 4: How to choose your web designer Step 5: How to choose your domain name Step 6: How to choose your web host Step 7: How to launch your website Why completing your website is not the end Step 8: How to promote your website Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i

Step 1: How to set your website goal

Step 2: How to identify and target your market

Step 3: How to write your content

Do you need a web designer?

Step 4: How to choose your web designer

Step 5: How to choose your domain name

Step 6: How to choose your web host

Step 7: How to launch your website

Why completing your website is not the end

Step 8: How to promote your website

Finish the website… … sit back… … and let the customers roll in ?

Finish the website…

Unfortunately, it’s not that easy. Here’s what happens if you don’t upkeep your website

Unfortunately, it’s not that easy.

If you don’t update your website: Your website will sit undiscovered for long periods You will get occasional visitors from search engines If your website offering is incredible, you may get customers from word of mouth Most likely, nothing will change after months and years

If you don’t update your website:

Your website will sit undiscovered for long periods

You will get occasional visitors from search engines

If your website offering is incredible, you may get customers from word of mouth

Most likely, nothing will change after months and years

First, check whether you are achieving your GOAL

First, check whether you are achieving your

GOAL

Continuously monitor your website Use your website statistics Is your website achieving its goals? And why? You may need to alter your business plan E.g. Target a different market, change your offering, alter the design

Continuously monitor your website

Use your website statistics

Is your website achieving its goals? And why?

You may need to alter your business plan

E.g. Target a different market, change your offering, alter the design

6 reasons why website updates are good

6 reasons why website updates are good

1. Updated content allows your website to focus on the ever-changing marketplace Marketplace change occurs due to shifting: Needs Fashion Technology Competitors

1. Updated content allows your website to focus on the ever-changing marketplace

Marketplace change occurs due to shifting:

Needs

Fashion

Technology

Competitors

2. Updated content makes your website appear “alive” and so more genuine and trustworthy

2. Updated content makes your website appear “alive” and so more genuine and trustworthy

3. Updated content gives a reason for visitors to return to your website

3. Updated content gives a reason for visitors to return to your website

4. New content increases the chance that your website will be found in a search

4. New content increases the chance that your website will be found in a search

5. New content allows you to reflect changes within your company or organization

5. New content allows you to reflect changes within your company or organization

6. Updated content allows you to stay current with changing search engine optimization best practice

6. Updated content allows you to stay current with changing search engine optimization best practice

Regularly adding quality content leads to:

Regularly adding quality content leads to:

1. Increased authority of your domain for search engines  Leads to increased trust and conversion of visitors  Leads to increased visitors from search engines

1. Increased authority of your domain for search engines

 Leads to increased trust and conversion of visitors

 Leads to increased visitors from search engines

2. Greater future appeal of your website to visitors  Leads to increased chance of future conversions  Leads to increased repeat visitors

2. Greater future appeal of your website to visitors

 Leads to increased chance of future conversions

 Leads to increased repeat visitors

3. More content for visitors to read  Leads to increased time spent on website by visitors  Leads to increased chance of conversion or future visits/conversions

3. More content for visitors to read

 Leads to increased time spent on website by visitors

 Leads to increased chance of conversion or future visits/conversions

4. Increased chances of creating a very popular webpage  Leads to major traffic from social media websites  Leads to increased chance of conversions

4. Increased chances of creating a very popular webpage

 Leads to major traffic from social media websites

 Leads to increased chance of conversions

In summary, without monitoring , you won’t know what is working and what isn’t. Regularly updated quality content is good for your website

In summary, without monitoring , you won’t know what is working and what isn’t.

Regularly updated quality content is good for your website

You’ve now seen why completing your website is not the end of your work. This is one of a series in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?