Why Completing Your Website Is Not The End

A successful website needs ongoing effort WHY COMPLETING YOUR WEBSITE IS NOT THE END i

Step 1: How to set your website goal
Step 2: How to identify and target your market
Step 3: How to write your content
Do you need a web designer?
Step 4: How to choose your web designer
Step 5: How to choose your domain name
Step 6: How to choose your web host
Step 7: How to launch your website
Why completing your website is not the end
Step 8: How to promote your website
Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i

Finish the website…
… sit back… … and let the customers roll in ?

Unfortunately, it’s not that easy.
Here’s what happens if you don’t upkeep your website

If you don’t update your website:
Your website will sit undiscovered for long periods
You will get occasional visitors from search engines
If your website offering is incredible, you may get customers from word of mouth
Most likely, nothing will change after months and years

First, check whether you are achieving your
GOAL

Continuously monitor your website
Use your website statistics
Is your website achieving its goals? And why?
You may need to alter your business plan
E.g. Target a different market, change your offering, alter the design

6 reasons why website updates are good

1. Updated content allows your website to focus on the ever-changing marketplace
Marketplace change occurs due to shifting:
Needs
Fashion
Technology
Competitors

2. Updated content makes your website appear “alive” and so more genuine and trustworthy

3. Updated content gives a reason for visitors to return to your website

4. New content increases the chance that your website will be found in a search

5. New content allows you to reflect changes within your company or organization

6. Updated content allows you to stay current with changing search engine optimization best practice

Regularly adding quality content leads to:

1. Increased authority of your domain for search engines
 Leads to increased trust and conversion of visitors
 Leads to increased visitors from search engines

2. Greater future appeal of your website to visitors
 Leads to increased chance of future conversions
 Leads to increased repeat visitors

3. More content for visitors to read
 Leads to increased time spent on website by visitors
 Leads to increased chance of conversion or future visits/conversions

4. Increased chances of creating a very popular webpage
 Leads to major traffic from social media websites
 Leads to increased chance of conversions

In summary, without monitoring , you won’t know what is working and what isn’t.
Regularly updated quality content is good for your website

You’ve now seen why completing your website is not the end of your work. This is one of a series in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

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Why Completing Your Website Is Not The End

by Ben Coleman

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