Step 8: How To Promote Your Website

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Make sure you plan your website right! This is the last in a series of website development by Real Free Websites.

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  • Great slides!

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    https://www.facebook.com/photo.php?fbid=308145049294293&set=a.305415002900631.68364.305411959567602&type=1&theater
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Step 8: How To Promote Your Website

  1. 1. Step 8: Because what good is your website without visitors?
  2. 2. <ul><li>Step 1: How to set your website goal </li></ul><ul><ul><li>Step 2: How to identify and target your market </li></ul></ul><ul><ul><li>Step 3: How to write your content </li></ul></ul><ul><ul><li>Do you need a web designer? </li></ul></ul><ul><ul><li>Step 4: How to choose your web designer </li></ul></ul><ul><ul><li>Step 5: How to choose your domain name </li></ul></ul><ul><ul><li>Step 6: How to choose your web host </li></ul></ul><ul><ul><li>Step 7: How to launch your website </li></ul></ul><ul><ul><li>Why completing your website is not the end </li></ul></ul><ul><ul><li>Step 8: How to promote your website </li></ul></ul>Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
  3. 3. Start with the basics
  4. 4. <ul><li>You should already have done this: </li></ul><ul><li>Submitted your website to search engines </li></ul><ul><li>Submitted your website to web directories </li></ul><ul><li>Sent out a press release </li></ul><ul><li>Put your website address in your email footer, stationary, business cards, etc. </li></ul>
  5. 5. Continuously monitor your statistics
  6. 6. <ul><li>Collect and analyze data </li></ul><ul><li>Which pages are visitors exiting/entering? Why? </li></ul><ul><li>Which searches are leading to “conversions”? Why? </li></ul><ul><li>Which pages do visitors spend most time on? Why? </li></ul><ul><li>Use this information to develop a marketing plan </li></ul>
  7. 7. Optimize your code for search engines
  8. 8. <ul><li>Target the right keywords and phrases based on: </li></ul><ul><ul><li>Your monitoring </li></ul></ul><ul><ul><li>Research of your target market </li></ul></ul><ul><ul><li>Research of the levels of competition for those keywords and phrases </li></ul></ul>
  9. 9. <ul><li>Change your code if necessary </li></ul><ul><ul><li>Use keywords and phrases in page titles, meta tags, header tags, your content, and hyperlinks </li></ul></ul><ul><ul><li>Provide the option of plain text links </li></ul></ul><ul><ul><li>Keep it natural: write for humans </li></ul></ul>
  10. 10. Build your domain authority for search engines
  11. 11. <ul><li>Build links </li></ul><ul><li>Create quality content </li></ul><ul><li>Create linkbait/viral marketing </li></ul><ul><li>Provide free products or services </li></ul><ul><li>Create widgets with a link back </li></ul><ul><li>Design website templates with a link back </li></ul><ul><li>Offer a reciprocal link exchange </li></ul><ul><li>Write articles for other websites with a link back </li></ul><ul><li>Target links from high quality/authority websites </li></ul>
  12. 12. <ul><li>Register your domain name for longer than 1 year </li></ul><ul><li>Search engines are less likely to assume you are a spammer </li></ul><ul><li>5 years or even 10 year registrations are possible </li></ul>
  13. 13. Optimize your website for social media
  14. 14. <ul><li>What is social media? </li></ul><ul><ul><li>Online tools for sharing of content (often multimedia) in an interactive manner </li></ul></ul><ul><ul><ul><li>E.g. Facebook, Second Life, Twitter, YouTube, Digg </li></ul></ul></ul>
  15. 15. <ul><li>Use specific techniques for each social media website </li></ul><ul><li>Become an active user on whichever social media website your target market uses </li></ul><ul><li>Learn how the social media website works and how you can use it </li></ul>
  16. 16. <ul><li>General recommendations for attracting attention from social media websites </li></ul><ul><li>Use multimedia on your website, e.g. audio or video </li></ul><ul><li>Use widgets to encourage bookmarking </li></ul><ul><li>Develop a community around your website </li></ul><ul><ul><ul><li>Promote your RSS feed </li></ul></ul></ul><ul><ul><ul><li>Send out email newsletters </li></ul></ul></ul><ul><ul><ul><li>Comment on blogs </li></ul></ul></ul><ul><ul><ul><li>Be active on online forums </li></ul></ul></ul>
  17. 17. Consider online advertising
  18. 18. <ul><li>If you have an online marketing budget: </li></ul><ul><li>Try pay per click advertising </li></ul><ul><li>Pay for a banner advertisement </li></ul><ul><li>Contact appropriate websites and arrange advertising directly </li></ul>
  19. 19. Don’t forget offline media
  20. 20. <ul><li>Offine media is important too </li></ul><ul><li>Send out press releases </li></ul><ul><li>Advertise in newspapers, magazines </li></ul><ul><li>Encourage word of mouth </li></ul>
  21. 21. <ul><li>Promotion is an ongoing process </li></ul><ul><li>Always get feedback from monitoring your visitors, and make necessary changes </li></ul><ul><li>Providing quality content is the single best way to raise your website’s profile </li></ul>
  22. 22. You’ve now seen how to promote your website. This is the EIGHTH STEP and final step in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  23. 23. Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

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