Step 1: How To Set Your Website Goal

HOW TO SET YOUR WEBSITE GOAL Step 1: The most important step in the whole planning process

Step 1: How to set your website goal
Step 2: How to identify and target your market
Step 3: How to write your content
Do you need a web designer?
Step 4: How to choose your web designer
Step 5: How to choose your domain name
Step 6: How to choose your web host
Step 7: How to launch your website
Why completing your website is not the end
Step 8: How to promote your website
Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i

A website without a goal is like a ship without a rudder

The only way you can tell your website is successful is to have an effective goal
We cannot change what we cannot measure

First ask yourself:
Am I sure I need a website? Perhaps there is another way of getting it done

The WORST REASON to make a website is:
“ To have a presence on the Internet”

Consider the following 3 points

… your website should be a key part of your business strategy
If you are a business… 1

If your presence is entirely online… … then your website goal will be the same as your business goal 2 Website goal Business goal

Whoever you are, ensure you have the time and/or budget to continually promote your website once it is “finished” 3

What is your website going to do for you? Set a SMART goal

S
M
A
R
T
pecific easurable chievable elevant ime-bound

Is the goal stated clearly and unambiguously? Specific
Who, what, when, where, why?
A minimum of words
Clear to everyone involved in your website

Can the goal be measured? Measurable
Remember, we cannot change what we cannot measure
Ensure a monitoring system can be put in place to measure progress

Is the goal realistic? Achievable
Your goal should be challenging, but not impossible
If your goal is too demanding, you will quickly lose heart

Does the goal fit in with your wider goals? Relevant
Will your goal take you forward in the bigger picture?

Does the goal have a deadline? Time-Bound
Without a due date, you can put off the goal forever
There is nothing like urgency to get something done

Examples of good website goals: To attract 10 new online requests for services per week To sell products online with a total value of US$5,000 per month To increase email subscription numbers by 50% within 6 months

You’ve now seen how to set a website goal. This is the FIRST STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan

Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

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Step 1: How To Set Your Website Goal

by Ben Coleman

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