Step 1: How To Set Your Website Goal

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Step 1: How To Set Your Website Goal - Presentation Transcript

  1. HOW TO SET YOUR WEBSITE GOAL Step 1: The most important step in the whole planning process
    • Step 1: How to set your website goal
      • Step 2: How to identify and target your market
      • Step 3: How to write your content
      • Do you need a web designer?
      • Step 4: How to choose your web designer
      • Step 5: How to choose your domain name
      • Step 6: How to choose your web host
      • Step 7: How to launch your website
      • Why completing your website is not the end
      • Step 8: How to promote your website
    Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
    • A website without a goal is like a ship without a rudder
    • The only way you can tell your website is successful is to have an effective goal
    We cannot change what we cannot measure
    • First ask yourself:
    Am I sure I need a website? Perhaps there is another way of getting it done
    • The WORST REASON to make a website is:
    “ To have a presence on the Internet”
  2. Consider the following 3 points
    • … your website should be a key part of your business strategy
    If you are a business… 1
  3. If your presence is entirely online… … then your website goal will be the same as your business goal 2 Website goal Business goal
  4. Whoever you are, ensure you have the time and/or budget to continually promote your website once it is “finished” 3
  5. What is your website going to do for you? Set a SMART goal
    • S
    • M
    • A
    • R
    • T
    pecific easurable chievable elevant ime-bound
  6. Is the goal stated clearly and unambiguously? Specific
    • Who, what, when, where, why?
    • A minimum of words
    • Clear to everyone involved in your website
  7. Can the goal be measured? Measurable
    • Remember, we cannot change what we cannot measure
    • Ensure a monitoring system can be put in place to measure progress
  8. Is the goal realistic? Achievable
    • Your goal should be challenging, but not impossible
    • If your goal is too demanding, you will quickly lose heart
  9. Does the goal fit in with your wider goals? Relevant
    • Will your goal take you forward in the bigger picture?
  10. Does the goal have a deadline? Time-Bound
    • Without a due date, you can put off the goal forever
    • There is nothing like urgency to get something done
  11. Examples of good website goals: To attract 10 new online requests for services per week To sell products online with a total value of US$5,000 per month To increase email subscription numbers by 50% within 6 months
  12. You’ve now seen how to set a website goal. This is the FIRST STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  13. Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

+ Ben ColemanBen Coleman, 2 years ago

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