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Step 1: How To Set Your Website Goal
 

Step 1: How To Set Your Website Goal

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Make sure you plan your website right! This is the first in a series of website development by Real Free Websites.

Make sure you plan your website right! This is the first in a series of website development by Real Free Websites.

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    Step 1: How To Set Your Website Goal Step 1: How To Set Your Website Goal Presentation Transcript

    • HOW TO SET YOUR WEBSITE GOAL Step 1: The most important step in the whole planning process
      • Step 1: How to set your website goal
        • Step 2: How to identify and target your market
        • Step 3: How to write your content
        • Do you need a web designer?
        • Step 4: How to choose your web designer
        • Step 5: How to choose your domain name
        • Step 6: How to choose your web host
        • Step 7: How to launch your website
        • Why completing your website is not the end
        • Step 8: How to promote your website
      Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
      • A website without a goal is like a ship without a rudder
      • The only way you can tell your website is successful is to have an effective goal
      We cannot change what we cannot measure
      • First ask yourself:
      Am I sure I need a website? Perhaps there is another way of getting it done
      • The WORST REASON to make a website is:
      “ To have a presence on the Internet”
    • Consider the following 3 points
      • … your website should be a key part of your business strategy
      If you are a business… 1
    • If your presence is entirely online… … then your website goal will be the same as your business goal 2 Website goal Business goal
    • Whoever you are, ensure you have the time and/or budget to continually promote your website once it is “finished” 3
    • What is your website going to do for you? Set a SMART goal
      • S
      • M
      • A
      • R
      • T
      pecific easurable chievable elevant ime-bound
    • Is the goal stated clearly and unambiguously? Specific
      • Who, what, when, where, why?
      • A minimum of words
      • Clear to everyone involved in your website
    • Can the goal be measured? Measurable
      • Remember, we cannot change what we cannot measure
      • Ensure a monitoring system can be put in place to measure progress
    • Is the goal realistic? Achievable
      • Your goal should be challenging, but not impossible
      • If your goal is too demanding, you will quickly lose heart
    • Does the goal fit in with your wider goals? Relevant
      • Will your goal take you forward in the bigger picture?
    • Does the goal have a deadline? Time-Bound
      • Without a due date, you can put off the goal forever
      • There is nothing like urgency to get something done
    • Examples of good website goals: To attract 10 new online requests for services per week To sell products online with a total value of US$5,000 per month To increase email subscription numbers by 50% within 6 months
    • You’ve now seen how to set a website goal. This is the FIRST STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
    • Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?