Your SlideShare is downloading. ×
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Step 2: How To Target Your Market
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Step 2: How To Target Your Market

5,227

Published on

Make sure you plan your website right! This is the second in a series of website development by Real Free Websites.

Make sure you plan your website right! This is the second in a series of website development by Real Free Websites.

Published in: Business, Design
1 Comment
35 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,227
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
1
Likes
35
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HOW TO IDENTIFY & TARGET YOUR MARKET Step 2: Make your website for your market; not yourself
  • 2.
    • Step 1: How to set your website goal
      • Step 2: How to identify and target your market
      • Step 3: How to write your content
      • Do you need a web designer?
      • Step 4: How to choose your web designer
      • Step 5: How to choose your domain name
      • Step 6: How to choose your web host
      • Step 7: How to launch your website
      • Why completing your website is not the end
      • Step 8: How to promote your website
    Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
  • 3.
    • Your target market is a CRITICAL consideration in designing your website
  • 4. Your target market defines your:
  • 5. Your BRAND defines your: Domain name Tone of content Design style
  • 6. The Internet is huge .
  • 7. Don’t try and appeal to everyone You will only dilute your impact
  • 8. First: Find your niche
  • 9.
    • Why would someone be interested in your website?
    • Identify the benefits that your website provides
    • e.g. Get human-translated, low cost Japanese to English translation while you wait
  • 10.
    • Who are your competitors targeting?
    • Can you target the same group?
    • Is there another untargeted market?
  • 11.
    • Can you appeal to this market more than your competitors?
    • What makes your product/service stand out?
    • Is it realistic to enter this market?
  • 12.
    • Does this market allow for a reasonable profit?
    • If the market is too small, you will have to keep looking
  • 13. Second: Focus in on your target market
  • 14.
    • Geographic segmentation
    • Where is your market based?
  • 15.
    • Demographic segmentation
    • What are their basic characteristics?
    • e.g. age, income-level, marital status
  • 16.
    • Psychographic segmentation
    • What are their common emotions, interests and behaviours?
    • e.g. technical, environmentally-conscious, sporty
  • 17.
    • Use statistics available from censuses, online questionnaires, commercial databases
    • For existing businesses, question current customers
    • Use focus groups or direct surveying
    • Use online forums used by the target market
    How to research your target market
  • 18. Third: Create a customer profile
  • 19.
    • Describe an average customer
    • Write a summary of your ideal expected customer
    • This gives your target market a face, making it easier to relate to and plan for
  • 20.
    • Finally: revisit your website goal and include any findings
  • 21.
    • Don’t be overwhelmed.
    Try and get it right, but remember most websites are refined gradually over time
  • 22. You’ve now seen how to identify and target your market. This is the SECOND STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
  • 23. Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?

×