• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Step 2: How To Target Your Market
 

Step 2: How To Target Your Market

on

  • 6,910 views

Make sure you plan your website right! This is the second in a series of website development by Real Free Websites.

Make sure you plan your website right! This is the second in a series of website development by Real Free Websites.

Statistics

Views

Total Views
6,910
Views on SlideShare
6,756
Embed Views
154

Actions

Likes
32
Downloads
0
Comments
1

11 Embeds 154

http://www.phannarith.com 55
http://myschooldesk.net 41
http://www.realfreewebsites.com 22
http://www.slideshare.net 15
http://www.derbylearn.net 11
http://zone2.derbylearn.net 4
http://www.linkedin.com 2
http://learn.wallacestate.edu 1
http://webct6.clarke.edu 1
http://localhost 1
http://buketkayhan.wordpress.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Step 2: How To Target Your Market Step 2: How To Target Your Market Presentation Transcript

    • HOW TO IDENTIFY & TARGET YOUR MARKET Step 2: Make your website for your market; not yourself
      • Step 1: How to set your website goal
        • Step 2: How to identify and target your market
        • Step 3: How to write your content
        • Do you need a web designer?
        • Step 4: How to choose your web designer
        • Step 5: How to choose your domain name
        • Step 6: How to choose your web host
        • Step 7: How to launch your website
        • Why completing your website is not the end
        • Step 8: How to promote your website
      Part of the HELP I Need a Website! Series See the complete guide at www.realfreewebsites.com/website-plan i i
      • Your target market is a CRITICAL consideration in designing your website
    • Your target market defines your:
    • Your BRAND defines your: Domain name Tone of content Design style
    • The Internet is huge .
    • Don’t try and appeal to everyone You will only dilute your impact
    • First: Find your niche
      • Why would someone be interested in your website?
      • Identify the benefits that your website provides
      • e.g. Get human-translated, low cost Japanese to English translation while you wait
      • Who are your competitors targeting?
      • Can you target the same group?
      • Is there another untargeted market?
      • Can you appeal to this market more than your competitors?
      • What makes your product/service stand out?
      • Is it realistic to enter this market?
      • Does this market allow for a reasonable profit?
      • If the market is too small, you will have to keep looking
    • Second: Focus in on your target market
      • Geographic segmentation
      • Where is your market based?
      • Demographic segmentation
      • What are their basic characteristics?
      • e.g. age, income-level, marital status
      • Psychographic segmentation
      • What are their common emotions, interests and behaviours?
      • e.g. technical, environmentally-conscious, sporty
      • Use statistics available from censuses, online questionnaires, commercial databases
      • For existing businesses, question current customers
      • Use focus groups or direct surveying
      • Use online forums used by the target market
      How to research your target market
    • Third: Create a customer profile
      • Describe an average customer
      • Write a summary of your ideal expected customer
      • This gives your target market a face, making it easier to relate to and plan for
      • Finally: revisit your website goal and include any findings
      • Don’t be overwhelmed.
      Try and get it right, but remember most websites are refined gradually over time
    • You’ve now seen how to identify and target your market. This is the SECOND STEP in the process of good website design. See the complete guide at www.realfreewebsites.com/website-plan
    • Ask the experts at guiding you through website development: www.realfreewebsites.com Need Help?