Social Media
in real estate
. . . what you need to know
Daniel Rothamel
Community Manager
Daniel.Rothamel@Inman.com

Is the newest buzz
Social Media word in real estate

What is Social Media?
How can I use it as a
tool to enrich
my business?

A working definition:
Social media is any site or
application that allows users
to provide and direct the
content through sharing,
collaboration, and interaction

a rela&onship
business
Real estate is

People organize
themselves in groups

Those groups need
leadership
and direction

Some Examples:
• Facebook, MySpace, LinkedIn (social networks)
• Flickr (photos)
• YouTube (video)
• Blogs
• Twitter (micro-blogging)

BUT
Social Media is
about
more than
just computers and
technology

Social Media is about people
and relationships.

Social media
uses technology
to connect people
through their
shared interests

How can I use social media as
a tool to
enrich my business?

You probably used
social media decades
ago without ever
realizing it
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Strengthen
and expand
your social
groups by
connecting on
Facebook

People are your greatest asset.
Leverage that asset.

People are talking about you.
Are you listening?

It sounds stupid.
Itʼs not.

Listen.
Engage.

Micro-blogging can also be a valuable
internal communication tool

Social media can serve to
enhance the techniques you
are already using.

Resources
S.M.U.G: social-media-university-global.org/
Chris Brogan: ChrisBrogan.com
Seth Godin: SethGodin.typepad.com
Twitter.com
Yammer.com
RealEstateTomato.com

Presented By:
Daniel Rothamel
Community Manger
Inman News
Daniel.Rothamel@Inman.com
434.962.7305
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