Social Media
for Community Organizations
. . . an introduction
Daniel Rothamel
Daniel@DanielRothamel.com

What is Social Media?

A working definition:
Social media is any site or
application that allows users
to provide and direct the
content through sharing,
collaboration, and interaction

Some Examples:
• Facebook, MySpace, LinkedIn (social networks)
• Flickr (photos)
• YouTube (video)
• Blogs
• Twitter (micro-blogging)

Social media
uses technology
to connect people
through their
shared interests

BUT
Social Media is
about
more than
just computers and
technology

Social Media is about people
and relationships.

People organize
themselves in groups

Those groups need
leadership
and direction

Social media is a
great tool for giving groups
direction and leadership

How can I use social media
as a tool to
enrich my community?

You probably used
social media decades
ago without ever
realizing it
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Strengthen and
expand your
social groups
by connecting
on Facebook

Share your message with the world.

People are talking about you.
Are you listening?

Listen.
Engage.

It sounds stupid.
Itʼs not.

Social media can serve to
enhance the techniques you
are already using.

The possibilities are
endless. . .
Explore.

Resources
DanielRothamel.com
S.M.U.G: social-media-university-global.org/
CommonCraft: CommonCraft.com
WordPress.com
Facebook.com
twitter.com
flickr.com
YouTube.com
Ustream.com
Meetup.com
Ning.com

Daniel Rothamel
Presented By: Daniel@DanielRothamel.com
434.962.7305
For additional information and content,
vist: DanielRothamel.com
I became passionate about social media some time around 2005. It was then that I discovered
blogging as a means of reaching people as a REALTOR for Strong Team REALTORS. Ever since
then, I have been committed to exploring social media and its benefits for businesses and
communities. My goal is to share those benefits with as many people as possible so that they can
take advantage of them to achieve their own goals.
For the last few years, Iʼve been able to travel all over the country meeting with and speaking to
real estate professionals; helping them use social media to enrich their businesses and
relationships. This lead to my appointment as the Vice-Chair for the National Association of
REALTORS Business Systems and Information Technology Forum and a position as Community
Manager for Inman News, the countryʼs leading real estate industry news organization. As the
Community Manager for Inman News, Iʼve had the opportunity to put into practice a lot of the
strategies and techniques I talk about in a corporate setting.
If you would like me to speak to your group or organization, Iʼm happy to help. If you want to get to
know me a little better, or need to get in touch, here are some spots on the Internet where you can
find me:
LinkedIn (Daniel Rothamel) Facebook (Daniel Rothamel) Twitter (RealEstateZebra)
Flickr (RealEstateZebra) AOL IM (RealEstateZebra) Skype (RealEstateZebra)
You can view all of my social media profiles at: http://www.retaggr.com/Page/realestatezebra