Real Estate Social Media Strategy


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Real Estate Social Media Strategy

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Real Estate Social Media Strategy

  1. 1. YOUR 2010 REAL ESTATE SOCIAL MEDIA STRATEGY! Convert Social Media Marketing into MORE Closings!
  2. 2. Goal To dominate your local real estate market and get you to the closing table!
  3. 3. My Promise! Real Challenge is not finding clients online, it’s managing all your new contacts!
  4. 4. Agenda Social Media Marketing Works Julia Kline Sean Malarkey Mystery Man Ross Hair
  5. 5. Welcome Build Your 2010 Social Media Plan Social Media Marketing Works Build Your Marketing Funnel 6-Day Plan for 2010
  6. 6. Take Down this URL
  7. 8. <ul><li>Ross Hair is Bald </li></ul><ul><li>Licensed Broker </li></ul><ul><li>Real Estate Advocate </li></ul><ul><li>Founder </li></ul><ul><li>Referral Network </li></ul><ul><li>Largest real estate social media network </li></ul>
  8. 9. Social Media Marketing Works
  9. 10. Most unique marketing opportunity Leverage your time Meet thousands of new clients Dominate your local market It’s FREE!
  10. 11. <ul><li>Time versus Money </li></ul><ul><li>Real Estate Marketing needs TIME and / or MONEY </li></ul><ul><li>Right now we have more time than money </li></ul>
  11. 12. Don’t Get Left Out In The Cold
  12. 13. Your Customer is Online! “84% of home buyers and sellers start the process online” NAR
  13. 14. Your Customer Hangs Out in Social Networks!
  14. 16. Your Customer is spending more and more time on social networks!
  15. 18. 350,000 “Friends” Grows 3,000 a Day That’s 150 more prospects during this presentation All on Auto Pilot
  16. 19. <ul><li>Your New Problem </li></ul><ul><li>Problem is not finding new friends </li></ul><ul><li>Problem is how to manage and build relationships with friends </li></ul><ul><li>How do you manage 1000 Friends? </li></ul>
  17. 20. LATER TODAY Build Your 2010 Social Media Plan Build Your Marketing Funnel 6-Day Plan for 2010
  18. 21. Julia Kline
  19. 22. My Secret Weapon
  20. 23. Most Powerful Tool in My Social Media Arsenal Brings it ALL Together Real Estate Referrals
  21. 24. Walter Charnoff As seen on
  22. 25. I had it all WRONG!
  23. 26. Discovery # 1 It’s EASY to make FRIENDS on Social Networks!
  24. 27. Discovery # 2 It’s DIFFICULT to SELL real estate on social networks
  25. 28. Discovery # 3 It’s IMPOSSIBLE to MANAGE thousands of relationships on social networks
  26. 29. <ul><li>My Social Media Strategy </li></ul><ul><li>Make as many friends online as possible </li></ul><ul><li>Don’t even try to sell or build real relationships on social networks </li></ul><ul><li>Build my close relationships outside of the social networks </li></ul>
  27. 30. My Tactics! My sole goal is to try and get an email address! I want to mass message my friends and look for buy and sell signals Then my new friend is my BFF!
  28. 31. Make Friends Online Sell Offline Real Estate Sales 101
  29. 32. How to do it!
  30. 33. Process Find Prospects Convert Prospects into Friends Convert Friends into Group Members Convert Group Members into Contacts Convert Contacts into Clients
  31. 34. Social Media Marketing Funnel
  32. 36. Twitter is your Broadcaster
  33. 37. Facebook and Linked In are your Traffic Accelerators!
  34. 38. Your blog is your back yard barbeque!
  35. 39. Your email list is your sales office!
  36. 40. Your 2010 Real Estate Social Media Plan
  37. 41. Goal To dominate your local real estate market and get you to the closing table!
  38. 42. <ul><li>Your Social Media Plan </li></ul><ul><li>What is the relevance of social media to my real estate business? </li></ul><ul><li>What do I want to get from social media? </li></ul><ul><li>How will I measure my return on investment from social media? </li></ul><ul><li>How much time per day do I have available for social media? </li></ul><ul><li>Which social media sites will help me? </li></ul><ul><li>How am I going to get the contact details and email address of my new friends? </li></ul>
  39. 43. <ul><li>6-Day Real Estate Social Media Marketing Plan! </li></ul><ul><li>Real Estate Social Media Strategy </li></ul><ul><li>Get a Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Linked in </li></ul><ul><li>Twitter </li></ul><ul><li>Automate, Review and Connect </li></ul>
  40. 44. Reading List
  41. 45. Blog Word Press Rules Handles 90% of SEO Blog vs Website vs Squeeze Page Built on Quality Information Must Capture Contact Details Art and Science
  42. 46.
  43. 48. Most Important Platform Convert Strangers to Friends Use Mass Messages and Updates
  44. 49. <ul><li>Facebook Power Tips </li></ul><ul><li>Create Unlimited Lists </li></ul>
  45. 50. Create Groups under 5,000 People
  46. 51. Start a Fan Page
  47. 52. Invite People to Events
  48. 53. Professional Network Pay Attention to Profile Use Search Set Up a Group
  49. 54. Pay Attention to Your Profile
  50. 55. Powerful Invite Function
  51. 57. Start a Group
  52. 58. Linked In Secret
  53. 59. Twitter Don’t be afraid Massive Reach Multiple Profiles Local Tools Mimic Automation
  54. 62. Local Search
  55. 63. Follow the Leader (Mimic)
  56. 64. Automate
  57. 65. <ul><li>Automate, Review and Connect </li></ul><ul><li>Automate, Delegate & Eliminate </li></ul><ul><li>Automation Tools </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Plug Ins </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><li>Connect all your profiles </li></ul><ul><li>Drive visitors to your Contact Form </li></ul><ul><li>Listen for your brand </li></ul><ul><li>Measure ROI </li></ul>
  58. 66. <ul><li>SMM Camp </li></ul><ul><li>6 Week Real Estate Social Media Training Camp </li></ul><ul><li>6 Sessions </li></ul><ul><li>4 to 6 hours a Session </li></ul><ul><li>8 SMM Camps in 2010 </li></ul>
  59. 67. <ul><li>6 Sessions! </li></ul><ul><li>Real Estate Social Media Strategy </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>Linked in </li></ul><ul><li>Twitter </li></ul><ul><li>Automate, Review and Connect </li></ul>
  60. 68. Goal To dominate your local real estate market and get you to the closing table!
  61. 69. <ul><li>Invest Time and Money </li></ul><ul><li>Training is worth $2,997 </li></ul><ul><li>One Session $197 </li></ul><ul><li>6 Week SMM Camp $497 </li></ul><ul><li>Done for You (monthly) $997 </li></ul>
  62. 70. Today ONLY Bonuses! Unlimited Attendance ($1,497) One Year Membership in Social Media Mastermind Group ($1,164) Inc a Second Person (Value $497) Social Media Course (Value $1,997) TOTAL VALUE = $5,125
  63. 71. <ul><li> </li></ul>
  64. 72. Bonuses