The Social Media Gender Gap Starring: Auren Hoffman CEO Rapleaf http://business.rapleaf.com

Women are more active on social networks than men http://business.rapleaf.com

Source: Facebook (Sept 25, 2008) 56.2% of people on Facebook are women http://business.rapleaf.com

Most social networks are 60% women http://business.rapleaf.com

Women have more online friends http://business.rapleaf.com

Fastest growing demographic on social networks: Moms http://business.rapleaf.com

Men are more transactional http://business.rapleaf.com

Men are from video games http://business.rapleaf.com

Social media sites are geared toward women http://business.rapleaf.com

Prediction: more women social media executives http://business.rapleaf.com

Rapleaf: a search tool used to learn about a client’s consumers, and their footprint on the social web http://business.rapleaf.com

657 Mission St Suite 600 San Francisco, CA Contact: Auren Hoffman [email_address] 415.786.3477 http://business.rapleaf.com