From Early Adopters to Mass Adoption Adam Hirsch Chief Operations Officer of Mashable.com

Mashable’s Story Pete Cashmore Founded Mashable in 2005 Original Tagline “Social Networking News” As the web progressed, so did we… Integrated Social Network, Marketplace, Invites Site The whole web became social… Now Mashable is “All That’s New on the Web” covering: New websites (including Social Networks) Major web news updates Social Media

Pete Cashmore Founded Mashable in 2005

Original Tagline “Social Networking News”

As the web progressed, so did we…

Integrated Social Network, Marketplace, Invites Site

The whole web became social…

Now Mashable is “All That’s New on the Web” covering:

New websites (including Social Networks)

Major web news updates

Social Media

Mashable’s Achievements Top 10 Technology Blog ~ 5 million page views 2 – 3 million unique visitors 170,000+ RSS Subscribers 20,000+ E-mail Subscribers 2,000+ Facebook Fans

Top 10 Technology Blog

~ 5 million page views

2 – 3 million unique visitors

170,000+ RSS Subscribers

20,000+ E-mail Subscribers

2,000+ Facebook Fans

The Gamut Blogs Videos Pictures Events StumbleUpon/Delicious Twitter/Digg Facebook Graphic courtesy of http://bub.blicio.us/introducing-the-conversation-prism/

Blogs

Videos

Pictures

Events

StumbleUpon/Delicious

Twitter/Digg

Facebook

Graphic courtesy of http://bub.blicio.us/introducing-the-conversation-prism/

The Conversation Prism

Social Media 101 Be Real. Be Social. Define Your Target(s) K.I.S.STUPID

Be Real. Be Social.

Define Your Target(s)

K.I.S.STUPID

Social Media Optimization Learning from the Analytics, we are now focusing on core referrers (Where the masses are…) We are targeting campaigns Viral Growth (Like YouTube, Twitter and Facebook) Digg a great example of Viral Growth

Learning from the Analytics, we are now focusing on core referrers (Where the masses are…)

We are targeting campaigns

Viral Growth (Like YouTube, Twitter and Facebook)

Digg a great example of Viral Growth

Social Media Hour Social Media Doesn’t Happen by Itself Automatic vs Time Spent Take Some Time Every Day It’s a Team Effort

Social Media Doesn’t Happen by Itself

Automatic vs Time Spent

Take Some Time Every Day

It’s a Team Effort

Social Bookmarks Top 8 traffic Digg StumbleUpon Reddit Others Topic/Category determines your Social Bookmarking Top Sites

Top 8 traffic

Digg

StumbleUpon

Reddit

Others

Topic/Category determines your Social Bookmarking Top Sites

Social Networks Top 10 Most important Twitter Friendster Facebook Etc. Use All networks *Syndication (Ping.fm)

Top 10

Most important

Twitter

Friendster

Facebook

Etc.

Use All networks

*Syndication (Ping.fm)

Media Referrals Flickr (Image Optimization) YouTube (Video Optimization) Others (Branding Optimization)

Flickr

(Image Optimization)

YouTube

(Video Optimization)

Others

(Branding Optimization)

Analytics Lessons Multiple Points of Traffic Some Emerge while some carry Target Audiences per Site Differ Syndication is Key Apply Social Media 101

Multiple Points of Traffic

Some Emerge while some carry

Target Audiences per Site Differ

Syndication is Key

Apply Social Media 101

QUESTIONS?

Contact Me twitter.com/adamhirsch Friendfeed.com/adamhirsch http://www.linkedin.com/in/adamAhirsch Google “Adam Hirsch” (90% of Page is ME) [email_address]

twitter.com/adamhirsch

Friendfeed.com/adamhirsch

http://www.linkedin.com/in/adamAhirsch

Google “Adam Hirsch” (90% of Page is ME)

[email_address]