Connecting Social and Advertising

2 Coasts …… 2 Agendas Interruptive Advertising Social Activity on the Web

Disruptive banners on social networks

Build your own?

Can you add value to the environment? FB apps have this goal, so should the advertising .

Social Specific Ad Strategies Ad Network Vertical Media Sponsorship Custom Develop App Distribution

Ad Network

Vertical Media

Sponsorship

Custom Develop

App Distribution

Vertical Media – Contextually Relevant Apps Adidas media across sneaker applications

Application Sponsorship Sony Pictures reaching Engaged Women

Herbal Essences Custom Quiz Application

AT&T Sponsorship - popular Facebook quiz app

VO5 Custom Application

Application Distribution Cost Per Install?

Great Ideas don’t always succeed 9,650 Total Installs 965 Daily Users 20.5 Million Total Installs 205,000 Daily Users

Success Metrics Traditional Media Metrics – “The Crutch” Engagement – Installs, Votes, Gifts, Quizzes taken, stories shared, etc. Brand lift – friend invites, influencers, time spent, “chatter”, fans

Traditional Media Metrics – “The Crutch”

Engagement – Installs, Votes, Gifts, Quizzes taken, stories shared, etc.

Brand lift – friend invites, influencers, time spent, “chatter”, fans

- Eyeballs or Activity…. or both? - Find out what’s out there - Don’t re-invent it, be a part of it. - Be relevant, be useful, be fun Best Practices