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7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem
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7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem

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Rodney Rumford, Publisher of FaceReviews, on valued content for Brands

Rodney Rumford, Publisher of FaceReviews, on valued content for Brands

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7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem 7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem Presentation Transcript

  • 7 Traits of Successful Applications “ Leveraging Apps in the Social Eco System” By Rodney Rumford
  • 20 Top Social Networks “ Worlds of Opportunities” Source: Compete.com
  • Top 25 Daily
    • 1-23% Engagement
    • 200k+ Daily Users
    Source: Adanomics.com
  • Top 25 Daily
    • 14-36% Engagement
    • 16-212K Daily Users
    • Min 100K Installs
    • Ex: Parking Wars Steady Sustainable
    Source: Adanomics.com
  • App Overview 101
    • Profile Widget
    • Canvas Pages
    • Marketing Flow
    • Viral Carriers
    • 7 Traits
  • The 7 Traits of Successful Applications
    • Self Expression & Customization
    • Turn Based Interaction: Asynchronous
    • Rewards: Scores, Levels, Bling!
    • Ego & Status
    • Fresh Content: Friend Generated
    • Micro-Touch & Comparison Int: Compare. Share. Quiz.
    • Fun, Cute, Hookup Psychological Triggers
  • Trait 1 Self Expression & Customization
    • Speed Racing
  • Trait 1 Self Expression & Customization
    • Fluff Friends
  • Trait 2 Turn Based Asynchronous Interaction
    • Scrabulous
  • Trait 3 Rewards: Scores. Levels. Bling!
    • Jetman
  • Trait 3 Rewards: Scores. Levels. Bling!
    • Parking Wars
  • Trait 4 Ego & Status
    • Compare People
  • Trait 5 Fresh Content: User/Friend Generated
    • Flixster
  • Trait 5 Fresh Content: User/Friend Generated
    • Super Wall
  • Trait 6 Compare. Share. Rate. Quiz.
    • Flixster
  • Trait 7 Fun. Cute. Flirt.
    • Meet New People
  • Trait 7 Fun. Cute. Flirt.
    • Hug Me
    • Poke Elements
  • FB App Viral Carriers & Touch Points
    • Mini-Feed
    • News-Feed
    • Requests/Invites
    • Notifications
    • Email & Attach
    • Shared Items
    • Profile Page App Discovery
    • Behavioral Based
  • 7 Marketing Opportunities: Extending Your Brand
    • Lead Generation
    • Brand Extension
    • Commerce
    • Customer Engagement
    • Traffic
    • Brand Loyalty
    • Frictionless WOMA
  • Thanks For Listening Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174
  • 10 Steps To Facebook Engagement
    • Start At The End
    • Business Opportunities & Objectives
    • Compelling and Engaging Application 10K foot
    • Application Strategy 1K Foot
    • Application Design and UI
    • Application Build
    • Nurturing of Users
    • Continual Improvement & Measurement
    • Recruitment & Seeding
    • Content Distribution Strategy
  • 13 Facebook Marketing Points
    • Email
    • Notifications
    • Share
    • Mini-Feed
    • News-Feed
    • Invite Friends
    • Attachments
    • Photos
    • Videos
    • Groups
    • Notes
    • Profile Application Interaction
    • Behavioral Based Interaction with Application