7 Traits of Successful Applications “ Leveraging Apps in the Social Eco System” By Rodney Rumford

20 Top Social Networks “ Worlds of Opportunities” Source: Compete.com

Top 25 Daily 1-23% Engagement 200k+ Daily Users Source: Adanomics.com

1-23% Engagement

200k+ Daily Users

Top 25 Daily 14-36% Engagement 16-212K Daily Users Min 100K Installs Ex: Parking Wars Steady Sustainable Source: Adanomics.com

14-36% Engagement

16-212K Daily Users

Min 100K Installs

Ex: Parking Wars Steady Sustainable

App Overview 101 Profile Widget Canvas Pages Marketing Flow Viral Carriers 7 Traits

Profile Widget

Canvas Pages

Marketing Flow

Viral Carriers

7 Traits

The 7 Traits of Successful Applications Self Expression & Customization Turn Based Interaction: Asynchronous Rewards: Scores, Levels, Bling! Ego & Status Fresh Content: Friend Generated Micro-Touch & Comparison Int: Compare. Share. Quiz. Fun, Cute, Hookup Psychological Triggers

Self Expression & Customization

Turn Based Interaction: Asynchronous

Rewards: Scores, Levels, Bling!

Ego & Status

Fresh Content: Friend Generated

Micro-Touch & Comparison Int: Compare. Share. Quiz.

Fun, Cute, Hookup Psychological Triggers

Trait 1 Self Expression & Customization Speed Racing

Speed Racing

Trait 1 Self Expression & Customization Fluff Friends

Fluff Friends

Trait 2 Turn Based Asynchronous Interaction Scrabulous

Scrabulous

Trait 3 Rewards: Scores. Levels. Bling! Jetman

Jetman

Trait 3 Rewards: Scores. Levels. Bling! Parking Wars

Parking Wars

Trait 4 Ego & Status Compare People

Compare People

Trait 5 Fresh Content: User/Friend Generated Flixster

Flixster

Trait 5 Fresh Content: User/Friend Generated Super Wall

Super Wall

Trait 6 Compare. Share. Rate. Quiz. Flixster

Flixster

Trait 7 Fun. Cute. Flirt. Meet New People

Meet New People

Trait 7 Fun. Cute. Flirt. Hug Me Poke Elements

Hug Me

Poke Elements

FB App Viral Carriers & Touch Points Mini-Feed News-Feed Requests/Invites Notifications Email & Attach Shared Items Profile Page App Discovery Behavioral Based

Mini-Feed

News-Feed

Requests/Invites

Notifications

Email & Attach

Shared Items

Profile Page App Discovery

Behavioral Based

7 Marketing Opportunities: Extending Your Brand Lead Generation Brand Extension Commerce Customer Engagement Traffic Brand Loyalty Frictionless WOMA

Lead Generation

Brand Extension

Commerce

Customer Engagement

Traffic

Brand Loyalty

Frictionless WOMA

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10 Steps To Facebook Engagement Start At The End Business Opportunities & Objectives Compelling and Engaging Application 10K foot Application Strategy 1K Foot Application Design and UI Application Build Nurturing of Users Continual Improvement & Measurement Recruitment & Seeding Content Distribution Strategy

Start At The End

Business Opportunities & Objectives

Compelling and Engaging Application 10K foot

Application Strategy 1K Foot

Application Design and UI

Application Build

Nurturing of Users

Continual Improvement & Measurement

Recruitment & Seeding

Content Distribution Strategy

13 Facebook Marketing Points Email Notifications Share Mini-Feed News-Feed Invite Friends Attachments Photos Videos Groups Notes Profile Application Interaction Behavioral Based Interaction with Application

Email

Notifications

Share

Mini-Feed

News-Feed

Invite Friends

Attachments

Photos

Videos

Groups

Notes

Profile Application Interaction

Behavioral Based Interaction with Application