Where do Webinars fit in your Content Marketing Strategy?
 

Where do Webinars fit in your Content Marketing Strategy?

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Learn where webinars should fit in your content marketing strategy from placing it in your buying cycle to reusing and re-purposing webinar content.

Learn where webinars should fit in your content marketing strategy from placing it in your buying cycle to reusing and re-purposing webinar content.

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Where do Webinars fit in your Content Marketing Strategy? Where do Webinars fit in your Content Marketing Strategy? Presentation Transcript

  • Where Do Fit in Your Strategy?
  • must become
  • Buyers had little access to information prior to purchase. In the past…
  • of the buying process occurs before the buyer contacts their vendor. In the present…
  • Stop BLASTING info at the buyer
  • CONTENT is the force that moves Buyers down the funnel.
  • Own the of the
  • of marketers use webinars in their content marketing strategy. *2013 CMI/Marketing Profs study are a
  • are Marketers rank webinars as their 3rd most effective Content Marketing tactic. *2013 CMI/Marketing Profs study
  • of marketers feel webinars are an effective content marketing tactic. are *2013 CMI/Marketing Profs study
  • are a Webinars are delivery vehicles for your most compelling content.
  •  Role?  Need?  Geography?  Industry? your
  • to the Tailor Prospect Nurture Close $
  •  Show Thought Leadership  Build Credibility  Qualifying Data to the Tailor Prospect Nurture Close $
  •  Stay Top of Mind  Develop a Qualified Opportunity to the Tailor Prospect Nurture Close $
  •  Demonstrate your product.  Share Customer Success Stories.  Ask for the Sale. to the Tailor Prospect Nurture Close $
  •  Trainings.  Cross / Up-sell.  Expand and Promote usage. to the Tailor Prospect Nurture Close $
  • • Individual themes. • Multiple speakers. • Tips & best practices. • Content with natural breakpoints. • Tweetable statements. • Panel discussions. Easier Webinar Content to Repurpose webinar
  • • Complex ideas. • Single speakers. • A 45-minute rant. • No clear takeaways. • Unpolished content. • Flash in a pan content. Harder Webinar Content to Repurpose webinar
  • Treat webinars as a rich source of content to mine for ongoing programs. webinar
  • webinar Blog Content
  • webinar Slideshare
  •  eBooks  Transcripts  Whitepapers webinar
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