Where Do
Fit in Your
Strategy?
must become
Buyers had little access to
information prior to purchase.
In the past…
of the buying process
occurs before the
buyer contacts their
vendor.
In the present…
Stop
BLASTING
info at the
buyer
CONTENT
is the force
that moves
Buyers down
the funnel.
Own the
of the
of marketers use
webinars in their
content marketing
strategy.
*2013 CMI/Marketing Profs study
are a
are
Marketers rank webinars
as their 3rd most effective
Content Marketing tactic.
*2013 CMI/Marketing Profs study
of marketers feel
webinars are an
effective content
marketing tactic.
are
*2013 CMI/Marketing Profs study
are a
Webinars are
delivery vehicles
for your most
compelling
content.
 Role?
 Need?
 Geography?
 Industry?
your
to the
Tailor
Prospect
Nurture
Close
$
 Show Thought
Leadership
 Build Credibility
 Qualifying Data
to the
Tailor
Prospect
Nurture
Close
$
 Stay Top of Mind
 Develop a
Qualified
Opportunity
to the
Tailor
Prospect
Nurture
Close
$
 Demonstrate
your product.
 Share Customer
Success Stories.
 Ask for the Sale.
to the
Tailor
Prospect
Nurture
Close
$
 Trainings.
 Cross / Up-sell.
 Expand and
Promote usage.
to the
Tailor
Prospect
Nurture
Close
$
• Individual themes.
• Multiple speakers.
• Tips & best practices.
• Content with natural
breakpoints.
• Tweetable stateme...
• Complex ideas.
• Single speakers.
• A 45-minute rant.
• No clear takeaways.
• Unpolished content.
• Flash in a pan conte...
Treat webinars
as a rich source of
content to mine for
ongoing programs.
webinar
webinar
Blog Content
webinar
Slideshare
 eBooks
 Transcripts
 Whitepapers
webinar
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Where do Webinars fit in your Content Marketing Strategy?

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Learn where webinars should fit in your content marketing strategy from placing it in your buying cycle to reusing and re-purposing webinar content.

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Where do Webinars fit in your Content Marketing Strategy?

  1. 1. Where Do Fit in Your Strategy?
  2. 2. must become
  3. 3. Buyers had little access to information prior to purchase. In the past…
  4. 4. of the buying process occurs before the buyer contacts their vendor. In the present…
  5. 5. Stop BLASTING info at the buyer
  6. 6. CONTENT is the force that moves Buyers down the funnel.
  7. 7. Own the of the
  8. 8. of marketers use webinars in their content marketing strategy. *2013 CMI/Marketing Profs study are a
  9. 9. are Marketers rank webinars as their 3rd most effective Content Marketing tactic. *2013 CMI/Marketing Profs study
  10. 10. of marketers feel webinars are an effective content marketing tactic. are *2013 CMI/Marketing Profs study
  11. 11. are a Webinars are delivery vehicles for your most compelling content.
  12. 12.  Role?  Need?  Geography?  Industry? your
  13. 13. to the Tailor Prospect Nurture Close $
  14. 14.  Show Thought Leadership  Build Credibility  Qualifying Data to the Tailor Prospect Nurture Close $
  15. 15.  Stay Top of Mind  Develop a Qualified Opportunity to the Tailor Prospect Nurture Close $
  16. 16.  Demonstrate your product.  Share Customer Success Stories.  Ask for the Sale. to the Tailor Prospect Nurture Close $
  17. 17.  Trainings.  Cross / Up-sell.  Expand and Promote usage. to the Tailor Prospect Nurture Close $
  18. 18. • Individual themes. • Multiple speakers. • Tips & best practices. • Content with natural breakpoints. • Tweetable statements. • Panel discussions. Easier Webinar Content to Repurpose webinar
  19. 19. • Complex ideas. • Single speakers. • A 45-minute rant. • No clear takeaways. • Unpolished content. • Flash in a pan content. Harder Webinar Content to Repurpose webinar
  20. 20. Treat webinars as a rich source of content to mine for ongoing programs. webinar
  21. 21. webinar Blog Content
  22. 22. webinar Slideshare
  23. 23.  eBooks  Transcripts  Whitepapers webinar
  24. 24. Want to see for yourself? Try ReadyTalk Free for 30 Days
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