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Where do Webinars fit in your Content Marketing Strategy?

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Learn where webinars should fit in your content marketing strategy from placing it in your buying cycle to reusing and re-purposing webinar content.

Learn where webinars should fit in your content marketing strategy from placing it in your buying cycle to reusing and re-purposing webinar content.

Published in Technology , Business
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Transcript

  • 1. Where Do Fit in Your Strategy?
  • 2. must become
  • 3. Buyers had little access to information prior to purchase. In the past…
  • 4. of the buying process occurs before the buyer contacts their vendor. In the present…
  • 5. Stop BLASTING info at the buyer
  • 6. CONTENT is the force that moves Buyers down the funnel.
  • 7. Own the of the
  • 8. of marketers use webinars in their content marketing strategy. *2013 CMI/Marketing Profs study are a
  • 9. are Marketers rank webinars as their 3rd most effective Content Marketing tactic. *2013 CMI/Marketing Profs study
  • 10. of marketers feel webinars are an effective content marketing tactic. are *2013 CMI/Marketing Profs study
  • 11. are a Webinars are delivery vehicles for your most compelling content.
  • 12.  Role?  Need?  Geography?  Industry? your
  • 13. to the Tailor Prospect Nurture Close $
  • 14.  Show Thought Leadership  Build Credibility  Qualifying Data to the Tailor Prospect Nurture Close $
  • 15.  Stay Top of Mind  Develop a Qualified Opportunity to the Tailor Prospect Nurture Close $
  • 16.  Demonstrate your product.  Share Customer Success Stories.  Ask for the Sale. to the Tailor Prospect Nurture Close $
  • 17.  Trainings.  Cross / Up-sell.  Expand and Promote usage. to the Tailor Prospect Nurture Close $
  • 18. • Individual themes. • Multiple speakers. • Tips & best practices. • Content with natural breakpoints. • Tweetable statements. • Panel discussions. Easier Webinar Content to Repurpose webinar
  • 19. • Complex ideas. • Single speakers. • A 45-minute rant. • No clear takeaways. • Unpolished content. • Flash in a pan content. Harder Webinar Content to Repurpose webinar
  • 20. Treat webinars as a rich source of content to mine for ongoing programs. webinar
  • 21. webinar Blog Content
  • 22. webinar Slideshare
  • 23.  eBooks  Transcripts  Whitepapers webinar
  • 24. Want to see for yourself? Try ReadyTalk Free for 30 Days