Benchmark Your Webinar Program [infographic]
 

Benchmark Your Webinar Program [infographic]

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There is a lot of work that goes into conducting a webinar - emails, promotion, the presentation and follow up is just a small part. How do you know if what you are doing is effective? Better yet, ...

There is a lot of work that goes into conducting a webinar - emails, promotion, the presentation and follow up is just a small part. How do you know if what you are doing is effective? Better yet, what is everyone else doing in the industry and how do you compare?

ReadyTalk put together a series of infographics to help you benchmark your webinar activities against your peers. Are you sending the correct number of emails? Are you using the best channels for your webinar promotions? Take a look at the infographic below and all your webinar questions will be answered!

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Benchmark Your Webinar Program [infographic] Benchmark Your Webinar Program [infographic] Document Transcript

  • Pre-Event Promotion Email continues to dominate. On a scale of 1-5, email ranked 4.46 and was the top tool for promotion. Scoring a 2.77 out of 5, social media is the second most widely used promotional tool for webinars. Promote. Promote. Promote. Webinars are widely accepted as a cornerstone of marketing programs, but the format’s success also means webinar hosts must optimize planning and execution to maximize their results. The following metrics provide a look at the best practices for promoting your webinars and online events. Planning Perfected Popular social media channels USE THEM ALL Best practices suggest 3 weeks of promotion prior to the webinar. Response rates are highest during the 2 weeks before a webinar. Get those invitations out. 30% to 40% of visitors to a webinar landing page register for the event. Send at least one reminder the day before event for best results. Limit registration forms to 5-7 questions is the magic number in terms of email campaigns deployed per webinar All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars. Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact sales@readytalk.com. For the complete infographic series on promoting your webinar from start to finish, click here.
  • MON TUE WED THU FRI SATSUN Mid-week days are cited as best days to host a webinar, with Tuesday and Wednesday finishing in a dead heat. Questions are used to engage with the audience on 54% of webinars and polls are used 34% of the time. While the majority of respondents cited an average of 300-500 webinar registrants, the overall average was 260 registrants. Average webinar attendance rate is 40%-50% of registrants. 49% of webinars are one hour in length while 40% last between 30 and 45 minutes. ? The majority of webinar producers – 69% – are managing events with internal teams and utilizing a self-service platform. Webinars are widely accepted as a cornerstone of modern marketing programs, but the format’s success also means webinar hosts must optimize their planning and execution to maximize their results.The following metrics provide a look at the best practices for hosting and executing your webinars and online events. All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars. Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact sales@readytalk.com. For the complete infographic series on promoting your webinar from start to finish, click here. Event Execution & Hosting
  • Webinars are widely accepted as a cornerstone of modern marketing programs, but the format’s success also means webinar hosts must optimize their planning and execution to maximixe their results. The following metrics provide a look at the best practices for post-event promotion and integration for your webinars and online events. However, most viewers watch webinars live, with fewer than 20% of total viewers accessing webinars on demand. 94% <20% Nearly all webinar hosts make events available on-demand after the live event RepurposingWeb Content is on the Rise 89% 88% 65% 62% 59% 53% 51% turn content into blog posts promote on all social channels use a hashtag to carry on social conversation post on YouTube use transcripts/ Q&A for follow up content turn content into short videos post to SlideShare Qualified Attendees Nearly half (49%) of survey respondents said between 20% and 40% of their webinar registrants turn into qualified leads Webinars rank as the top content format in driving qualified leads 49% Integration between webinar platforms and marketing automation systems is becoming a critical consideration, especially for lead scoring and lead nurturing More than 50% of Marketo users said their webinars are currently integrated with their campaign tracking and reporting +50% Integration Post-Event Marketing & Integration All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars. Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact sales@readytalk.com. For the complete infographic series on promoting your webinar from start to finish, click here.