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An in-depth look at the process involved in nurturing a prospect into a sales-ready lead – with or without the help of marketing automation platforms.
-What lead nurturing really means
-How lead nurturing can be used throughout the customer lifecycle
-How to tell if you need a marketing automation platform
-The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
-The top 10 tips to get your lead nurturing program off the groun