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Webinars have become one of the best demand generation vehicles in the marketer's tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:
-How to structure your webinars so participants are properly segemented
-What type of information to arm your sales team with for post event follow-up
-How webinars fit into a integrated mult-touch marketing campaign
-The essential webinar tools needed for any demand generation program
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