AGENDA
AGENDA
• Disclaimers
AGENDA
• Disclaimers

  • Measurement
AGENDA
• Disclaimers

  • Measurement

  • The   Importance of Speaking to Real Human Beings
AGENDA
• Disclaimers

  • Measurement

  • The   Importance of Speaking to Real Human Beings
• Basic WordPress   Setup
AGENDA
• Disclaimers

  • Measurement

  • The   Importance of Speaking to Real Human Beings
• Basic WordPress    Setup
• ...
AGENDA
• Disclaimers

  • Measurement

  • The    Importance of Speaking to Real Human Beings
• Basic WordPress     Setup
...
DISCLAIMER #1
   NUMBERS LIE
Mark Twain’s Three Types of Lies
Mark Twain’s Three Types of Lies
  “There are three
  kinds of lies: lies,
  damned lies and
  statistics.”
Mark Twain’s Three Types of Lies
  “There are three
  kinds of lies: lies,
  damned lies and
  statistics.”
       - Autob...
How is Web
  Traffic
Measured?
Panel/Survey
    Data
CODE
Nerd
Nerd
Nerd
SERVERS
Don’t Trust Your Server
YOUR SERVER MEASURES
  FILE DOWNLOADS
YOUR SERVER MEASURES
  FILE DOWNLOADS
YOUR SERVER MEASURES
  FILE DOWNLOADS
YOUR SERVER MEASURES
  FILE DOWNLOADS
         Counts Sent, Not Received
YOUR SERVER MEASURES
  FILE DOWNLOADS
         Counts Sent, Not Received

         Doesn’t Account for Bots
YOUR SERVER MEASURES
  FILE DOWNLOADS
         Counts Sent, Not Received

         Doesn’t Account for Bots

         Does...
YOUR SERVER MEASURES
  FILE DOWNLOADS
         Counts Sent, Not Received

         Doesn’t Account for Bots

         Does...
PAGE-TAGGING, CENSUS,
    OR PIXEL DATA
PAGE-TAGGING, CENSUS,
    OR PIXEL DATA
 Provided by Google, Quantcast, & Others
PAGE-TAGGING, CENSUS,
    OR PIXEL DATA
 Provided by Google, Quantcast, & Others

 Counts Received Pages
PAGE-TAGGING, CENSUS,
    OR PIXEL DATA
 Provided by Google, Quantcast, & Others

 Counts Received Pages

 Only Counts Loa...
PAGE-TAGGING, CENSUS,
    OR PIXEL DATA
 Provided by Google, Quantcast, & Others

 Counts Received Pages

 Only Counts Loa...
PAGE-TAGGING, CENSUS,
    OR PIXEL DATA
 Provided by Google, Quantcast, & Others

 Counts Received Pages

 Only Counts Loa...
PAGE-TAGGING, CENSUS,
    OR PIXEL DATA
 Provided by Google, Quantcast, & Others

 Counts Received Pages

 Only Counts Loa...
COOKIES
COOKIES
Help to Eliminate Over/Under Counting
COOKIES
Help to Eliminate Over/Under Counting

Place a File on the User’s Computer
COOKIES
Help to Eliminate Over/Under Counting

Place a File on the User’s Computer

Can Also Contain User Preference Infor...
COOKIES
  Help to Eliminate Over/Under Counting

  Place a File on the User’s Computer

  Can Also Contain User Preference...
PANEL/SURVEY DATA
PANEL/SURVEY DATA
Old School, like Nielsen Ratings in TV Industry
PANEL/SURVEY DATA
  Old School, like Nielsen Ratings in TV Industry

  Survey Information Determines Age, Sex,
Income, Edu...
PANEL/SURVEY DATA
  Old School, like Nielsen Ratings in TV Industry

  Survey Information Determines Age, Sex,
Income, Edu...
PANEL/SURVEY DATA
  Old School, like Nielsen Ratings in TV Industry

  Survey Information Determines Age, Sex,
Income, Edu...
ALL CURRENT METHODS
     ARE FLAWED




   Monthly Uniques (Millions) as of February 20, 2010
ALL CURRENT METHODS
     ARE FLAWED
                  WSJ          NYTimes            Wired

  Compete         10.9       ...
ALL CURRENT METHODS
     ARE FLAWED
                  WSJ          NYTimes            Wired

  Compete         10.9       ...
ALL CURRENT METHODS
     ARE FLAWED
                  WSJ          NYTimes            Wired

  Compete         10.9       ...
ALL CURRENT METHODS
     ARE FLAWED
                  WSJ          NYTimes            Wired

  Compete         10.9       ...
WHAT SHOULD WE
    TRUST?
WHAT SHOULD WE
       TRUST?
Page-Tagging/Census Data is the Industry Standard
WHAT SHOULD WE
       TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Verified
WHAT SHOULD WE
       TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Verified

It’s Easy to Use
WHAT SHOULD WE
       TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Verified

It’s Easy to Use

Used ...
WHAT SHOULD WE
        TRUST?
Page-Tagging/Census Data is the Industry Standard

3rd Party Verified

It’s Easy to Use

Used...
RECAP
RECAP
Server Data is Unreliable
RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better
RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better

Cookies Don’t Always Work
RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better

Cookies Don’t Always Work

Panel Data Inaccurate
RECAP
Server Data is Unreliable

Page-Tagging/Census Data is Better

Cookies Don’t Always Work

Panel Data Inaccurate

Pag...
DISCLAIMER #2
   SPEAKING TO
  HUMAN BEINGS
Search Engine         Referring Site
   Traffic                Traffic




           Direct Traffic
WordPress Basics
    SEO Basics of the
Standard WordPress Install
GOOD CODE MATTERS
    If your theme’s code is a mess,
  your search engine ranking will fall.
               No, really,
Must-Have Plugins
 Take SEO to the Next Level
   Make Blogging Easier
Awesome Plugins
  Making Blogging Fun
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
WordPress at Blog Con 2010
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WordPress at Blog Con 2010

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Cord Blomquist presents ways to upgrade your WordPress blog for better performance, search engine optimization, and to make your life as a blogger easier. Topics covered also include how to measure your web traffic and a basic WordPress setup guide.

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  • Almost everything I can show you today is about marginal gains in your blog’s performance. Huge leaps come from creating great, original content and promoting it to human beings who have already built large audiences for themselves. No one gets big using SEO or Twitter alone.

































  • WordPress at Blog Con 2010

    1. 1. AGENDA
    2. 2. AGENDA • Disclaimers
    3. 3. AGENDA • Disclaimers • Measurement
    4. 4. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings
    5. 5. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup
    6. 6. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup • Must-Have Plugins
    7. 7. AGENDA • Disclaimers • Measurement • The Importance of Speaking to Real Human Beings • Basic WordPress Setup • Must-Have Plugins • Just Gravy
    8. 8. DISCLAIMER #1 NUMBERS LIE
    9. 9. Mark Twain’s Three Types of Lies
    10. 10. Mark Twain’s Three Types of Lies “There are three kinds of lies: lies, damned lies and statistics.”
    11. 11. Mark Twain’s Three Types of Lies “There are three kinds of lies: lies, damned lies and statistics.” - Autobiography of Mark Twain
    12. 12. How is Web Traffic Measured?
    13. 13. Panel/Survey Data
    14. 14. CODE
    15. 15. Nerd
    16. 16. Nerd
    17. 17. Nerd SERVERS
    18. 18. Don’t Trust Your Server
    19. 19. YOUR SERVER MEASURES FILE DOWNLOADS
    20. 20. YOUR SERVER MEASURES FILE DOWNLOADS
    21. 21. YOUR SERVER MEASURES FILE DOWNLOADS
    22. 22. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received
    23. 23. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots
    24. 24. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots Doesn’t Count Cached Pages
    25. 25. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesn’t Account for Bots Doesn’t Count Cached Pages Noisy Data
    26. 26. PAGE-TAGGING, CENSUS, OR PIXEL DATA
    27. 27. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others
    28. 28. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages
    29. 29. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic
    30. 30. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic Counts Cached Pages (Phones Home)
    31. 31. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise
    32. 32. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot Traffic Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise Browser, Screen Size, Operating System, Referrer
    33. 33. COOKIES
    34. 34. COOKIES Help to Eliminate Over/Under Counting
    35. 35. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer
    36. 36. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer Can Also Contain User Preference Information
    37. 37. COOKIES Help to Eliminate Over/Under Counting Place a File on the User’s Computer Can Also Contain User Preference Information comScore: “Frequent Cookie Deletion by 3 out of 10 U.S. Internet Users Leads to Overstatements in Audience Sizes by a Factor as High as 2.5”
    38. 38. PANEL/SURVEY DATA
    39. 39. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry
    40. 40. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc.
    41. 41. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software
    42. 42. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software Only Works Well for Large Sites
    43. 43. ALL CURRENT METHODS ARE FLAWED Monthly Uniques (Millions) as of February 20, 2010
    44. 44. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
    45. 45. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
    46. 46. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
    47. 47. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
    48. 48. WHAT SHOULD WE TRUST?
    49. 49. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard
    50. 50. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified
    51. 51. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified It’s Easy to Use
    52. 52. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified It’s Easy to Use Used by Nearly Everyone
    53. 53. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party Verified It’s Easy to Use Used by Nearly Everyone Terrible
    54. 54. RECAP
    55. 55. RECAP Server Data is Unreliable
    56. 56. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better
    57. 57. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work
    58. 58. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work Panel Data Inaccurate
    59. 59. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Don’t Always Work Panel Data Inaccurate Page-Tagging is Least Bad
    60. 60. DISCLAIMER #2 SPEAKING TO HUMAN BEINGS
    61. 61. Search Engine Referring Site Traffic Traffic Direct Traffic
    62. 62. WordPress Basics SEO Basics of the Standard WordPress Install
    63. 63. GOOD CODE MATTERS If your theme’s code is a mess, your search engine ranking will fall. No, really,
    64. 64. Must-Have Plugins Take SEO to the Next Level Make Blogging Easier
    65. 65. Awesome Plugins Making Blogging Fun

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