Jawahar Kanjilal, Nokia Life Tools, Digital Conversations presentation

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Nokia's Jawahar Kanjilal's presentation on converting technology opportunities into business realities at Reading Room Singapore's Digital Conversations event, June 2011.

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Jawahar Kanjilal, Nokia Life Tools, Digital Conversations presentation

  1. 1. 1 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  2. 2. 1st Ring Tone 1st Hindi phone 1st mobile printing 1st Video messaging clips Nokia 3210: 1998 1st phone with Hindi UI1999 1999 2002 20031st Video streaming 1st Visual Radio 1st Mobile TV 1st Livelihood & Life in Asia service Improvement services Inform. Involve. Empower. 2003 2005 2006 2009
  3. 3. Converting Technology Opportunities to Business Realities3 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  4. 4. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life Service Improvement 1999 2005 2009 services What could be done What can we do if ‚Go create with the Ring Tone we combine FM something new for Composer feature? radio with WAP? the emerging market users!‛5 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  5. 5. 6 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  6. 6. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life Service Improvement Eureka moment services Eureka moment while watching a observing a group Rural consumers music program on of school kids seeing the phone as TV interacting while all a ‘magic box’! listening to music7 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  7. 7. 8 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  8. 8. Is it FEASIBLE? Is the Consumer READY? 1st Ring Tone 1st Visual Radio 1st Livelihood & Life Service Improvement services Could it be an Could it be a WAP Must be inbuilt into instruction sheet? the main menu on Or could it be site which the RJ updates live while the phone. Must something that can work wherever the be downloaded? playing songs? phone works!9 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  9. 9. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life Service Improvement services Music industry was ‘Mobilising’ Agri, skeptical – ‚Tones Education, don’t sound joins in to jointly Healthcare; Govt., anywhere close to create the ecosystem NGO’s to music‛ participate11 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  10. 10. Tones on your Phone: Nokia and Sony Musiccollaborating to create a world’s first !12 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  11. 11. 13 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  12. 12. Created by Nokia. Powered by HP Radio Station Existing Radio Existing Automation System Existing FM broadcast FM tuner New New interactive visual channel Visual Radio application New Visual Radio New Visual Radio Tool Server run by HP14 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  13. 13. •India •China • 275 crops/commodities • 100+ crops types • 5000+ markets & traders from across 5000 • 2000+ markets, traders Taluks in 22 states • 8 Agri specific weather parameters • 12 languages including English • Up to 3 crops for selection • 8 Agri specific weather parameters • Location and seasonality considered • Agri advisors empanelled across India for dynamic event based advise • Handling 10,000+ data points daily •Indonesia •Nigeria • 200 crops/commodities • 25 crops & livestock. • National coverage: 201 markets across 33 • National coverage: 111 markets across 36 provinces states & Capital Territory. • Agri advisors empanelled across Indonesia. • Up to 3 crops and livestock for selection • Agri Desk, manned by qualified professionals, providing editorial content and advisories. NAMIN15
  14. 14. Nokia Life Tools: delivering personalised, hyper-local content daily Agriculture information service16 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  15. 15. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life Service Improvement services Make your own music with the Nokia 3210 Interact with your favourite FM station Nokia Life Tools Inform. Involve. Empower.18 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
  16. 16. Converting Technology Opportunities to Business Realities19 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

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